This presentation includes the marketing strategy of Coca Cola and their various different practices held through social media for boosting their product. It is prepared by me as a case study, hope you like it. Thanks.

2. Old Marketing Campaigning Strategies
• Since 1886, the company has had more than 46 advertising slogans
with numerous marketing campaigns to go along with them.
• Since 1931, The Coca-Cola Santa Claus has visited families every
holiday season.
• Other marketing campaigns include a “Coca-Cola Day” celebration at
the 2010 FIFA World Cup.

3. Why did they use Social Media?
• They knew that, Social media is where our consumers are at the
moment. There’s no better way to amplify your message.
• Their strategy is to be everywhere our consumers are.
• They use social networking sites to communicate, build a relationship
and market to their target audiences.

4. How did they use Social Media?
• On the company’s website, there are direct links to take the viewer to
each social networking site the company is involved with.
• Once a viewer travels to any of those pages, there are links and
buttons to direct the viewer to other Coca-Cola social media pages.

5. Social Media Tools
Social networking sites such as
• Myspace,
• Twitter,
• Facebook,
• Foursquare,
• Digg,
• Flickr &
• YouTube been used by Coca-Cola.

6. Main Goals
• Main goals of Coca-Cola is to focus on optimism and joy, the
attributes of what Coca-Cola is about

7. Role of Maroon 5 & challenges
• Maroon 5 set out to make music history live from London on
22,March, 2011.
• Coca-Cola allows maroon5 and fans to suggest music for company via
social media during 24 hours.

8. Result
• It was considered successful internally. The campaign triggered
collaboration between the communications, public relations and
marketing teams and was the company’s biggest social media project
to date.
• The outcome of the campaign resulted in “650 million media contacts
and billions of individuals involved both online and offline

9. Thank You