1. Introduction
What is Search Console?
Why You Need Search Console
How to Set up Search Console
A Brief Overview of Search Console
2. What is Search Console?
Formerly known as Webmaster Tools
(Webmaster Tools = Search Console)
Google platform
Informs you of the health of your site
Informs of you of how your site appears in
Google search results
3. What Search Console is For
Preferred domain
Submitting sitemap to google
Viewing when Google crawls your site
Checking your robots.txt
Checking your internal and external links
List of crawl errors
Keywords for your site
4. What Search Console is For
Structured data
Demoting internal links
Notifications of Google penalties
Rich cards and snippets
We are not covering most of these things in this
presentation, as it's an introduction to Search
Console
5. Why Use Search Console
It's FREE!
It's pretty comprehensive
Other similar tools are usually pay and don't
cover everything Search Console does
If you don't use Search Console (or something
similar), you have to
− Look at your source code
− Look at individual pages
− Constantly search for your site
6. Get Search Console
Need Gmail account (see Google Analytics
Presentation: )
Go to webmaster.google.com
Your site must be up
Your site must be accessible to Google bots
16. Setting Up Search Console
Verification Methods:
− Google Analytics Account (see
https://youtu.be/hR81e4MwJPs)
− HTML File Upload (requires FTP)
− HTML Tag (Advanced)
− Domain Name Provider
− Google Tag Manager (Advanced)
22. What Does Search Console Do?
Ensure your site is accessible to Google search
robots (aka bots) and visitors
Google recommends you take actions to
improve your site's presence in Google search
Recent Search Analytics (far less detailed than
Google Analytics)
Recommendations about your HTML code
Provides backlink information
Notifications on search penalties
23. What Does Search Console Do?
Let's you test pages to see if Google is finding
them
Let's you add or text your xml sitemap (which
tells robots what's on your site and where)
There's a lot more, but it gets complicated