Fine tuning instruments to create an seo symphony

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Rik Turner

My talk about how businesses need all their specialists to play in harmony to improve SEO performance.

Marketing Business Technologie

“Fine tuning
instruments to create
an SEO symphony”
@riktrnr
rik@propellernet.co.uk
www.propellernet.co.uk

“If digital marketing
was an orchestra,
SEO would be the
conductor.”
Simon Allen - Stickyeyes

SEO
Social
PR
UX
Content
Designers
Development
Copywriters
Analysts
Marketing
Experiential
Paid media
IT
Ecommerce
Technical SEO

“If digital marketing was
an orchestra, SEO
would be the conductor.”

“If digital marketing was
an orchestra, SEO
would be a symphony.”

Focus on the customer
Sharing
Finding
Choosing
Experiencing
Social
media
Paid
media
Content
/UX
SEO/
CRO
Insight
and
Ideas

Thank you!
@riktrnr
rik@propellernet.co.uk
www.propellernet.co.uk

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Fine tuning instruments to create an seo symphony

1. “Fine tuning instruments to create an SEO symphony” @riktrnr rik@propellernet.co.uk www.propellernet.co.uk

2. SEO has changed

4. “If digital marketing was an orchestra, SEO would be the conductor.” Simon Allen - Stickyeyes

5. SEO Social PR UX Content Designers Development Copywriters Analysts Marketing Experiential Paid media IT Ecommerce Technical SEO

6. Should SEO really be the conductor?

8. Then what is the role of SEO?

9. “If digital marketing was an orchestra, SEO would be the conductor.”

10. “If digital marketing was an orchestra, SEO would be a symphony.”

11.

12.

13.

14. SEO PR Trading Copy Writers Developers User Experience Brand Content Social • Focus trends & products • Site hierarchy • Publisher coverage • Blogger relations • Tone of Voice • Links as KPI • Tone of Voice • Use commonly searched keywords where relevant • Learn the basics • Archive/redirect old content • URL structure • Ask questions early • Sharing as a conversion • Site navigation • URL structure • Brand engagement • Customer insights • Tone of Voice • Editorials • Videos • Learn psychology of sharing • Tone of Voice • Brand engagement • Tone of Voice

15. So who should be the conductor?

16. Brand values, proposition and priorities Customers & Influencers values, interests and needs Insights & ideas drives everything

17. Test Small Think Big

18.

19. So how does this all work in practice?

20. Organisational Structure Marketing Brand/Social SEO PaidMedia Content CRM PR

21. Focus on the customer Sharing Finding Choosing Experiencing Social media Paid media Content /UX SEO/ CRO Insight and Ideas

22.

23. Hub Team ‘New Parents’ PR Brand Social CRM SEO Content

24.

25. Changing Processes

26.