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Delivering
                                     Customer Experience
                                              in the Cloud




                                                                 Kevin Paschuck
                                                    Vice President, Public Sector
                                                              December 3, 2009
© 2009 RightNow Technologies, Inc.
Meet Sam




© 2009 RightNow Technologies, Inc.
© 2009 RightNow Technologies, Inc.
                                     A.K.A.
Mr. Director
                 of Customer Service




© 2009 RightNow Technologies, Inc.
© 2009 RightNow Technologies, Inc.
                                     Sam lives in …
© 2009 RightNow Technologies, Inc.
© 2009 RightNow Technologies, Inc.
                                     He takes the …
© 2009 RightNow Technologies, Inc.
© 2009 RightNow Technologies, Inc.
                                     and enjoys …
© 2009 RightNow Technologies, Inc.
Sam cheers for …
© 2009 RightNow Technologies, Inc.
© 2009 RightNow Technologies, Inc.
Sam is Great at …
© 2009 RightNow Technologies, Inc.
Leading People
© 2009 RightNow Technologies, Inc.
© 2009 RightNow Technologies, Inc.
                                     But lousy at …
Customer Service




© 2009 RightNow Technologies, Inc.
Sam’s
contact center
        looks like …
© 2009 RightNow Technologies, Inc.
© 2009 RightNow Technologies, Inc.
His website
                                         looks like …
© 2009 RightNow Technologies, Inc.
© 2009 RightNow Technologies, Inc.
when it
      Should look like …
© 2009 RightNow Technologies, Inc.
© 2009 RightNow Technologies, Inc.
to make
                          Matters worse …
© 2009 RightNow Technologies, Inc.
Infrastructure costs are high




© 2009 RightNow Technologies, Inc.
Sam
            doesn’t know
               any better.



© 2009 RightNow Technologies, Inc.
Sam, meet Diane.


© 2009 RightNow Technologies, Inc.
Ms. Manager
       of Customer Experience




© 2009 RightNow Technologies, Inc.
Diane also lives in …
© 2009 RightNow Technologies, Inc.
© 2009 RightNow Technologies, Inc.
© 2009 RightNow Technologies, Inc.
                                     commutes on …
© 2009 RightNow Technologies, Inc.
and cheers for …
© 2009 RightNow Technologies, Inc.
© 2009 RightNow Technologies, Inc.
Diane is also
                           Good at …
© 2009 RightNow Technologies, Inc.
LEADERSHIP



© 2009 RightNow Technologies, Inc.
but is
                                       Great at …
© 2009 RightNow Technologies, Inc.
Customer
     Experience



© 2009 RightNow Technologies, Inc.
why?
© 2009 RightNow Technologies, Inc.
She understands…
© 2009 RightNow Technologies, Inc.
3 EXPERIENCES THAT MATTER




© 2009 RightNow Technologies, Inc.
Benefits of Cloud Computing




© 2009 RightNow Technologies, Inc.
The RULES of
    business have CHANGED




© 2009 RightNow Technologies, Inc.
Let’s take a look




© 2009 RightNow Technologies, Inc.
WEB EXPERIENCE


© 2009 RightNow Technologies, Inc.
Establish a Knowledge Foundation
© 2009 RightNow Technologies, Inc.
© 2009 RightNow Technologies, Inc.
SOCIAL EXPERIENCE


© 2009 RightNow Technologies, Inc.
What is Social Media?




© 2009 RightNow Technologies, Inc.
Social Media uses                    Internet and web-based
                                technologies to transform broadcast

       monologues (one to many) into social media
                     dialogues (many to many). It allows
    everyone to be a publisher of knowledge
             and information, transforming people from content

          consumers into content producers.
© 2009 RightNow Technologies, Inc.
© 2009 RightNow Technologies, Inc.
Listen and Participate




© 2009 RightNow Technologies, Inc.
Connect
 and
  Engage




© 2009 RightNow Technologies, Inc.
Support Community


                                     Innovation Community


                                     Social Experience Designer

© 2009 RightNow Technologies, Inc.
CONTACT CENTER
                                     EXPERIENCE


© 2009 RightNow Technologies, Inc.
Empower Frontline Employees
 © 2009 RightNow Technologies, Inc.
Offer
   Multi-Channel
             Choice



© 2009 RightNow Technologies, Inc.
Listen to your Customers




© 2009 RightNow Technologies, Inc.
Design Seamless Experiences




© 2009 RightNow Technologies, Inc.
© 2009 RightNow Technologies, Inc.
Measure and Continuously Improve
 © 2009 RightNow Technologies, Inc.
Cloud Computing


© 2009 RightNow Technologies, Inc.
© 2009 RightNow Technologies, Inc.
5 Pillars of IT Transformation
    1. Citizen Engagement
    2. Cost Reduction
    3. Secure Computing
    4. Innovation
    5. Transparency



© 2009 RightNow Technologies, Inc.
Characteristics                      Benefits
 On Demand Service                        Innovation
 Shared IT Resources                 Lower Cost / Greener
   Dynamic Scalability                 Running Instantly
Device Independence                  Deploy on any Client
 Subscription Service                Pay for Actual Usage



© 2009 RightNow Technologies, Inc.
Hybrid
                                     Private
                                     (Community)




                                                   Public

                                                   The Cloud



© 2009 RightNow Technologies, Inc.
Software-as-a-Service (SaaS)

           Platform-as-a-Service (PaaS)

Infrastructure-as-a-Service (IaaS)


© 2009 RightNow Technologies, Inc.
Cloud solution must
 address security
 challenges … starting
 point is NIST-853
 Moderate




© 2009 RightNow Technologies, Inc.
The RULES of
    business have CHANGED




© 2009 RightNow Technologies, Inc.
SOFTWARE                            as a Service




© 2009 RightNow Technologies, Inc.
Software as a SERVICE




© 2009 RightNow Technologies, Inc.
Results




© 2009 RightNow Technologies, Inc.
Expertise




© 2009 RightNow Technologies, Inc.
Deliver on the Promise




© 2009 RightNow Technologies, Inc.
© 2009 RightNow Technologies, Inc.
                                     Thank you
THANK
         YOU!
© 2009 RightNow Technologies, Inc.
Kevin T. Paschuck
            Vice President, Public Sector
    kevin.paschuck@rightnow.com
                                      kevin_paschuck




© 2009 RightNow Technologies, Inc.

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Delivering Customer Service in the Cloud