new 'chocofit' chocolate for all

1. Group Members:
1.Md.Rifat Mim Sadik 1421474030
2.Sadik Irfan Shaikat
1421142030
3.Md. Fahmidur Rahman
1420532030
4.Ishrat Jahan Ima
1421046030
5.Tisha Sarker
1421163030

2. Milk Chocobar

3. Strength
•Can be eaten by the people of all ages
•Can be consumed as chocobar as well as
by mixing with milk since it has higher solubility
•Tasty and nutritious
•Catchy look that drives people to taste it
•Good distribution,promotions and
campaigns for luring customers
•Large initial cost
•Only an urban market phenomenon
•As chocolate market is highly
competitive,there is a less chance of
increasing market share
•Can be expanded the market by different varieties
•Can be linked up with some bakeries
•High risk as it is an entry level product
•Competition from different cadhocolate
companies like Snickers,Kitkat,Nogii etc
•Customer retention difficult

4. Geographic Demographic Psychographic
Bangladesh
Urban people
People of all age group
Male/Female
Middle to high
income people
Attitude
Taste varies from person to person.
Some people might prefer our
chocolate and some do not

5.  Target customers
Kids Young people
Old or bulky chocolate lovers

7.  Product:
 Our chocolate bar would be of 49 gram.
 It will be available in two different shapes.
One is in the form of bar and the other
would be cube plate shape.
 Both the chocolates and the wrapping paper
around it would be attractive.
 USP(Unique Selling Point):The USP of ‘CHOCOFIT’
would be that it would satisfy the delicacy
of chocolate lovers by giving them good taste
Along with healthy nutrients and by burning
excess fat from their body.

8.  The Chocolate would be sold at a price of 85 taka per piece.
 A margin of 15% would be kept for
the wholesalers and a margin of
30% would be kept for the
retailers.

9.  Our chocolate would be launched in the national market.
 It will be found in most of the urban areas of Bangladesh.
 We will sell our product at retail outlets,supermarkets
and departmental stores.
 It will be available in the nearby shops of fitness centre.

10. Radio Television Newspaper Magazine
Internet Bill board Brochures Promotional campaign
Sponsorship Discount offer

12.  Major competitors:

13. Features and differences
In the chocolate market,our competitors are: Snickers, KitKat, nogii and high
quality dark chocolates. KitKats are actually wafers, topped with a chocolate
layer. Snickers are chocolate bars topped with caramel and peanuts, enrobed in
milk. These chocolates have no other extra qualities except of being delicious.
There are so many chocolates in the market which are also having similar kind
of tastes like Snickers and KitKat. Chocolates like, nogii are healthy because it
has higher content of protein, very less calorie and very tasty. High quality dark
chocolates help to burn excess fat from our body and relieve stress. Well.. Our
59g of ChocoFit is such a chocolate where you will get everything in this single
packet of chocolate. ChocoFit is highly rich in protein and very less calorie as it
is made with natural sweetener. It has a feature of burning excess body fat since
high quality dark chocolates are used as one of its ingredients. And its taste is
quite unique and tastes much better then any other chocolate product in the
market.

14. Chocofit
Other
chocolates