3. Outline
• Introduction
• Manufacturer's description
• Why this product
• Product Analysis
• Product Availability
• Product level and type
• Target customers
• Marketing Mix
• Action Plan
• Conclusion
4. Introduction
SafetyPLUS Anti-Insect Spray is based on natural
extracts. This spray offers up to 6 hours of protection
against mosquitoes, ticks, midges, etc.
It is the best solution for babies, kids, expectant moms
and elders to avoid chemical products.
SafetyPLUS Natural Anti-Insect Spray is the strongest
insect-repellent spray for the skin and clothes.
5. Manufacture’s Description
• SafetyPLUS Anti-Insect Spay contains natural’s
different essential oils.
• Supported and rigorously tested by The Healthcare
Pharmaceutical Ltd.
• Approved according to Environmental law of
Bangladesh.
• Ingredients:
• Water,
• Polysorbate,
• Aloe Vera,
• Essential oils of Lemongrass,
• Eucalyptus Citriodora,
• Peppermint,
• Catnip, etc.
6. Why This Product
• “SafetyPLUS natural Anti-insect” is harmless than
any other insecticides.
• Gentle plant or natural based ingredients that is safe
to use with no chemical residue.
• Non-greasy, non-toxic DEET-Free formula.
• Helps to keep mosquitoes, ticks, horseflies, gnats,
midges and flies away.
• Totally environment friendly and suitable for skins
and clothes.
7. Product Analysis
Brand Name: SafetyPLUS
Product Personality: Natural Anti-Insect Spray
Product Sector: Health & Personal Care
Brand Slogan: Fight the bite with SafetyPLUS
Supported Organization:Healthcare Pharmaceuticals Ltd.
9. Product Availability
• This product is available in many other countries with
different name, size, shape, prize, and ingredients.
This product is Not Available in Bangladesh
10. Product Availability
Serial Country Product Name Product Image
1. United States of
America(USA)
Badger
Natural
Anti-Bug Shake & Spray
2. United
Kingdom(England)
Incognito
Natural
Anti-Mozzie Insect Spray
3. Mexico Skedattle
Natural
Anti-Bug and Insect Spray
4. China Kinven
Natural Anti insect Mosquito
repellent spray
5. India Bug Off
Natural
Anti-insect Spray
11. Product Level of SafetyPLUS
Actual Product:
• SafetyPLUS is the Actual product of Natural
Anti-insect.
• Consumers will look for the overall features.
• This product is User friendly, Fast usable, and
Durable.
12. Product Type of SafetyPLUS
Unsought Product:
• Consumers doesn’t know or think of buying this
product.
• Doesn’t have any idea about this product.
• Depending on consumers feeling or needs.
• Little known by people as it is rare and unavailable
widely.
• Strong promotions needed to make consumers
interested.
13. Target Customers of SafetyPLUS
Target Customers:
We targeted different and selected types of customers
according to the buying behavior of consumers and
their income level.
Selected customers. Such as-
Lower Middle-Class families
Middle-Class families
Higher-Class families
14. Target Customers of SafetyPLUS
Reason for selecting:
• Reasonable price, easily using, variety in products,
quality and freedom of choosing.
• Aimed our consumers based on their benefit & usage
rate.
• Differentiated each and every possible user on the
basis of their preference to deliver the highest value.
• Offering such products which will make customers
safe from insects and will not harm human health.
15. Marketing Mix of SafetyPLUS
Product:
• SafetyPLUS is the natural and effective product
for the customers who are aware of environment
and insecticides.
• Unique quality, attractive packaging, design, easy
to use and environment friendly.
Available Sizes:
500 ml 250 ml 150 ml
16. Marketing Mix of SafetyPLUS
Price:
• Market-Penetration pricing policy.
• Providing quality Anti-insect Spray’s at lower price.
• Variety of product in different price ranges.
Price ranges:
Product Type Product Size Price
SafetyPLUS Anti-insect Spray 150 ml BDT @ 125 Tk
SafetyPLUS Anti-insect Spray 250 ml BDT @ 175 Tk
SafetyPLUS Anti-insect Spray 500 ml BDT @ 300 Tk
17. Marketing Mix of SafetyPLUS
Place:
• Using different channels for expanding sales and
market coverage.
• Distribute products in local market, dealer shop and
general stores around Dhaka.
• To remove channel conflict distributors will be
selected and limited.
• Distribution will be strictly maintained and
monitoring will be done on a regular basis.
19. Action Programs
Customer Service Strategy:
• A user manual will be provided.
• We will replace our product if any manufacturing
problem is found.
• We would also provide an e-mail address where
customers will be able to express their attitude
towards our product.
Distribution Process (Indirect Channels):
Manufacturer Retailer Customer
20. Action Programs
Promotion Mix Strategy:
Push Strategy:
• We need to Persuade retailers to purchase and stock
our product by giving profit and incentives.
• Also we need to raise brand awareness and start
building valuable word of mouth referrals.
21. Conclusion
Every person and organization has some responsibilities to the
nation and the country. Having these responsibilities we have
come up with this product.
SafetyPLUS contain some elements that can protect people from
different insects and keeps insects away from them.
So, we can say that ‘SafetyPLUS Anti-Insect Spray’ is a product
by which we can earn a huge profit and fulfill our national
responsibility and our customer’s need.
