Presentation on Digital Marketing services in Ludhiana featuring all aspects regarding the digital marketing services with full description. One can easily get an idea of what he would get to know about in this course through this presentation. The content used in the presentation is specifically subject to which the user can easily understand. Various techniques such as social media marketing, content marketing, affiliate marketing, mobile marketing, Google Analytics etc. are touched upon.

1. DIGITAL
MARKETING
SERVICES IN
LUDHIANA

2. What is Digital Marketing?
Digital marketingcan bedescribedas activelypromotingproductsandservices using digital
distributionchannelsas analternativetothemoretraditionalmediums suchastelevision,
printandradio.

3. •Todays consumer is more cognizant of the marketing messages
allaround them, leaving them more likely to tune out
advertisements or other forms of marketing communication.
•In the “golden age” of television, an ad on one of the big three
networks could reach 70% of the viewing audience.
•According to SETHGODIN (author of permission marketing)
todays consumer receives roughly one million marketing
messages over a year on anaverage.

5. Key points of Online
Marketing
•Through digital marketing one can cater to the targeted audiences
very easily.
•Earn peoples trust through Online Marketing and build a Brand
Reputation.
•Can keep a track of customers from the first interaction and
throughout the entire buyers journey.
•Targeting the right kind of people that delivers the right kind of
results is what Digital Marketing is all about.

7. Valuable Digital Marketing services offeredin
Ludhiana:
•Search Engine Optimization
•Search Engine Management
•Paid Search/Pay Per Click
•Content Marketing and Automation
•Social Media Marketing and
Optimization
•Campaign Marketing
•E-commerce marketing
•Display Advertising

9. SOCIAL MEDIA MARKETING
Social Media Marketing or SMM involves driving traffic toyoursites
or businessthroughsocial sites like Facebook, Twitter, Instagram,
Pinterest, LinkedIn etc.
Aswe mentioned above good content is sharedand liked also. So
create and customize content that is prolific and original; you need to
engage with customerson a daily basis, atleast four to five times a day.
YourSMMefforts can be especially helpful forbranding and driving
sales.

10. DIGITAL DISPLAY ADVERTISING
Display Advertising is a subset of SEM efforts. You may use a variety of
display advertising formats to target the potential audience- beit text,
image, banner, rich media, interactive orvideo ads.
You can customize your message based on interests, content topics, or the
position of the customer in the buying cycle.

12. MOBILE MARKETING
Mobile Marketing is the art of marketing your business to appeal to mobile
device users. When done right mobile marketing provides customers or
potential customers using smartphones with personalized, time and
location-sensitive information so that they can get what exactly they need,
even if they areonthe go.
Mobile marketing consists of ads that appear on mobile smartphones,
tablets orothermobile devices.

13. AFFILIATE MARKETING
Affiliate marketing is a performance based marketing program, where you
pay publishers whobring you customers. Theperformance may bebased
on conversions-promotions, leads or simply sales.
Affiliate marketing is especially useful for startups, as it will bring in more
traffic totheir business through high-traffic sites.Sites like Amazon,eBay,
Linkshare and FlipkartrunAffiliate programs.

14. WEB ANALYTICS
Perhaps, themost important aspect of your Digital Marketing is Web
Analytics
Essentially, Web Analytics helps you to collect, measure,understand,
analyse, plan, report and predict the web activities for your business.
Web Analytics should not beconfused with Web Statistics. As opposed to
simple reporting, WebAnalytics gives you analyses and different angles to
pondervis-à-vis your business.
Someof the important Web Analytics tools are Google Analytics, Spring
Metrics, Woopra, Clicky, Mint and Chartbeat.

16. Tools used for Digital
Marketing Services in
Ludhiana
• GOOGLE ANALYTICS- Best tool for traffic analysisof your
online campaign.
• MAILCHIMP- One of the finest tools for e-mailmarketing
purposes.
• RAVENTOOLS- To schedule marketing reports, manage
marketing campaigns and discover on-page SEO issues.
• DEEPCRAVE- Worlds most comprehensive online website
crawler.

17. WEB ANALYSIS TOOLS

18. Why Webliquids?
•We offer a 360 degrees Digital
Marketing services plan covering each
and every aspect
•Courses available at discounted rates-
first cum first serve basis
•Special one-to-one attention to each
student
•Provides safe and secure processes and
top quality results
•We turn ideas into wonderful things

20. Conclusion:
•It is important that you use different marketing strategies for your business
and then find out which work best. In most cases, it is the combination of
many strategies that will serveyour objectives
•Digital Marketing is a dynamic medium and you should always beadapting
tothe changes

21. • Availing ourservices would provideyou with 100% job assistance
• Webelievein imparting 95% practical knowledge to the students and work
on Live Projects as well
• Wewould love to hear from you