2. CONTENTS
• What is SEO
• Need of SEO
• SEO Process
• On Page SEO
• Off Page SEO
• SEO Audit
3. WHAT IS SEO?
SEO IS THE PROCESS OF OPTIMIZING A
WEBSITE ACCORDING TO A SEARCH ENGINE.
4. NEED OF SEARCH ENGINE OPTIMIZATION
• SEO helps to ensure that a site is accessible to a
search engine and improves the chances that it will
be found by the search engine.
• The higher a website naturally ranks in organic
results of a search, greater the chance that that
website will be visited by a user.
5. SEO PROCESS
• SEO Audit
• Keyword Research
• Page selection
• ON Page SEO
• Check SEO Score
• Setup webmaster tool
• Google Analytics setup
• OFF Page SEO
• Monitor Website Ranking
6. ON PAGE SEO
It is a process of optimizing website content as well as
website HTML course code to make website search engine
friendly.
7. ON PAGE SEO POINTS
• SEO Friendly URL
• Page title
• Page description
• Meta Keyword
• Content should include <H1><H2><H3> tags with
its main focus keyword
• First 100 words of first para should include main
focus keyword
• Webpage content paragraph should include LSI
keyword
• Webpage should include 2 internal land 2 external
links
• Image optimization
8. OFF PAGE SEO
It is the process of creating backlinks for your website from other
relevant websites.
These are the activities you can perform outside the boundaries of
your website like :
• Link Building
• Social Media Marketing
• Social Bookmarking
9. HOW TO DO OFF PAGE SEO?
You can use the following methods for OFF Page SEO:
• Social Media Posting (Facebook, Instagram)
• Social Bookmarking (Reddit, Tumblr)
• Forum Signature Posting (Quora)
• Article Submission (livejournal.com)
• Blog Posting (Blogger, Wordpress, Tumblr)
10. SEO AUDIT
An SEO audit is a process for evaluating the search engine
friendliness of a website in a number of areas.
The SEO auditor will manually review the website and come up with
recommendations of what needs to be fixed (because it is wrong) and
what needs to change so that the performance of the website
in search engines is improved.
11. SEO AUDIT TOOLS
The following things are included in an SEO Audit :
• Mobile friendly test
• Website loading speed test
• SEO score checker
• Domain authority checker
• SEO rank checker toolcxvbnm
