1. Copyright © Mivesta 2011

2. The Social Network Prob/ortunity
• Social networks: share info, status &
play games
• Mostly text, not real time action.
• Talk about doing stuff, rather than
doing it together.
How can we connect people to do
stuff together, like in real life?

3. Cook-along with Mivesta….
1. Social collaboration
portal
2. Real time, interactive
video streams
3. Multiple users-
video, text, audio
chats
4. Cook-along with
chefs or friends
5. Experiential, real,
social events demo
Enchant our community members with creating, sharing, & learning…

4. Market for Cooking, Connected
Online “Foodies”
Service Users
• Sticky addressable market
FoodBuzz 14.0 M users
• 81% of US adults enjoy
FoodNetwork 7.8 M users
cooking @ home.
Allrecipes.com 7.3 M users
• 15% of US adults watch
Food.com 4.8 M users
cooking TV “very often.”
1.1 M apps
Epicurious
1.5 M users
• Tech: tablets, mobile,
2.0 M apps
Big Oven
.5 M users broadband, & video
Sources: Quantcast 2010; CNN-app
downloads & Harris Poll
How can we connect people to create, share & learn?

5. Competition Cook-Off
AllRecipes & Ustream &
Food Network SocialEyes Mivesta!
FoodBuzz YouTube
Written recipes
and photos
User video
library
Educational Chef
or Pro videos
Social sharing or
commentary
Live video
streaming TV shows
events
Interactive Video
streams
Copyright © Mivesta 2011

6. Team Mivesta: Creative & Smart
Richard Andrea Fuentes Roberto Andrade Amanda Sanchez Amy Jhie Zhao
Velasquez & Greg Bachrach
Visionary CEO Make it Happen Weapons Grade Art Director System
CoFounder Developers Analyst/Intern
UF Senior - Business Synthovation Tech Online, offline, & Development &
Advertising Generalist Partners mobile media testing
Sales Cook, artist, IT Infrastructure 7+ years 5 years
experience educator, MBA experience experience
Prior Start up 17 + 22 yrs exp
experience
Copyright © Mivesta 2011

7. Early Launch: Enchant & Engage
• Supportive community beta: invited foodies &
bloggers
• Sponsors - select SoFla restaurants & chefs
• Local events & PR - Taste of Brickell
• Word of Mouth - cook-alongs
• Niche Ads- FoodBuzz, InfluAds
• Social media & SEO
Mivesta will constantly code & release per user loves/hates.
Copyright © Mivesta 2011

8. Phases of Development
Idea or
1. Bootstrap building phase Suggestion
– Scalable MVP web app
– User Beta launch 5/3
Assess Develop
2. iPad App - launch 8/1
3. New features – ongoing
– Continuous process
– User driven
Data Code
4. Scale up for growth 2012
Test
5. Expand beyond cooking to
other hobbies
Agile, user-centered process
Copyright © Mivesta 2011

9. Monetized Business Model
• Free, ad-supported from day 1
– Stage 1: AdSense & sponsored events
– Stage 2: Targeted, interactive ads
– Stage 3: Event-linked deals & major sponsors
• VestaChefs - rating/mentor system; % of ads
• Focus: make users happy through sharing
creative, active, real-life connections
Projected break even run rate within 12 months
Copyright © Mivesta 2011

10. Investment Opportunities/Plans
Pre- Launch Founder Capital $80K -Start up cost
(excluding sweat -Building MVP
equity)
Stage 1 Friends & Family $20K+ -Launch cost
Launch (through 5/11) -Hosting & new features
Stage 2 Angel Round $300K
Rollout
-iPad app build
(soft) -1 FTE developer
-IT infrastructure
-Interactive ad
-Hit breakeven
-Minimal founder $
Copyright © Mivesta 2011

11. Questions & Answers
Copyright © Mivesta 2011