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Dr. Rick Huijbregts | Cisco Americas | @DrRickH
May 2016
Re-Imagining Real Estate
in a Digital World
Welcome,
to the Digital Age
Cisco Confidential 4© 2014 Cisco and/or its affiliates. All rights reserved.
Digital Business is Creating the Digital Economy
Bookstore Taxi Music Point-of-
Sale
Print
Advertising
Automobile Hotel
We Haven’t Seen
AnythingYet
Cisco Confidential
Cisco Confidential
Cisco Confidential
Cisco Confidential
Cisco Confidential 12© 2014 Cisco and/or its affiliates. All rights reserved.
Speed of Innovation is Accelerating
If it is Not Mobile,
It doesn’t matter.
Are you Ready?
90% of all Global Internet
Traffic will be Mobile in 2017
Video is King,
requires Bandwidth
Are you Ready?
One Million Minutes of Video
Traverses the Internet every Second
The “App” Economy
is Real
Are you Ready?
20,000 new “apps” released
every week.
More than 140 billion have
been downloaded to-date.
Are you Ready?
Big Data and Analytics,
the Economy’s new Oil
Are you Ready?
Data Doubles every Two Years.
75% of Companies are Planning to,
or investing in Big Data Analytics.
Everything Happens
in the Cloud
Are you Ready?
80% of Organizations will
Primarily use SAAS by 2018.
Baby Boom
1946 – 1964
TV Generation
Gen Y / Millennial
1981 – 1995
Internet Generation
Gen 2020
1995 +
Digital Natives
Generation X
1965 – 1980
Computer Generation
The Future
Generation is Here
Are you Ready?
Cisco Confidential 20© 2014 Cisco and/or its affiliates. All rights reserved.
Every company will be a
technology company.
John Chambers
Chairman of Cisco
Enables Differentiates
New Experiences
Process Innovation
Distributed
Intelligence
2.0
Defines
Industry
Transformation
Constant Innovation
New Growth
Productivity
Cost Reduction
Faster response to
Customer
ExperienceUtilizationSecurityEnergyCost
Every
Desk
Every
Room
Every
Pocket
Provide a no-compromise experience
Cisco Confidential 24© 2014 Cisco and/or its affiliates. All rights reserved.
Single Converged IP NetworkSeparate Building System Networks
Single Converged IP Network for Building and IT Systems
System Convergence with Digital Ceiling
Light Fixture Becomes a Data Source;
Broken Silos Enables Analytics
A Perfect Storm
Smart Lighting
Disruption
The Internet
of Things
Intelligent
Building
Technology
Convergence
New Workforce
Experience
Scalable
Sustainable
Secure
$0.70 - $1.00
per sqft
Capital Cost
Simpler design
Less infrastructure
Ease of Installation
Cost of edge device
$1.00 - $1.50
per sqft
Operating Cost
Moves, Adds, Changes
Centralized Operations
Fault Detection, Correction
Energy Optimization
WATERPARK PLACE
III
Cisco Digital Ceiling
WaterPark Place III
Create an Innovative and Efficient Workspace
Challenge
• Build an innovative, energy-efficient
workspace
Digital Transformation
• PoE-powered lighting with Catalyst switches
• Sensor-based access to workspaces
• Analytics with fixture-level visibility
Business Outcomes
• Converge five networks—HVAC, metering,
lighting, CCTV, access—into one
• Lower OpEx (~10%) and CapEx(~$600k)
• Reduce energy costs by 50% by replacing
fluorescent lights with LEDs and using PoE
PersistencePartnersSpecsStandardsLeaders
Are You
READY?
Better Buildings Breakfast, Ottawa (May 11th, 2016)

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Better Buildings Breakfast, Ottawa (May 11th, 2016)

Hinweis der Redaktion

  1. This presentation outlines the global value of digitalization in the coming decade and highlights the industries that have the most to gain.
  2. Slide 3: Every Company Will Become a Technology Company Every company will become a technology company – The definition of a  “tech” company has been changing for several years. Many companies that apply information technology to serve a customer need have been categorized this way by the business media and the investment community – even if they don’t sell technology. LinkedIn, Twitter, and others are seen this way. If non-tech firms start to apply information technologies directly in what they are selling they are becoming tech companies too. Technology will become a central competency for most companies over the next few years. So I believe that every one of you will be running a technology business, and with that the speed of change is going to be dramatic. One customer I spoke too, agreed that his company was becoming a technology company and the vision he had laid out for his team was that they had to find a way to connect every device/ appliance they had ever sold, and vacuum up all the data these devices were collecting from their users so that they could bring it back to the business and analyse it for customer insights so they could build the next generation of appliance. WE all need to think about this and of course we need different skill sets as we make these transitions, and of course new roles like head of innovation and chief data officer, and of course the data scientist. In a changing environment doing what we have always done will not work. So what will determine success or failure in the digital age?
  3. Research shows … every customer recognizes the importance of technology … but only 1 out of 4 say they have a plan to execute. Those leading companies with a plan want our help to realize their visions Those without a plan are looking to us to help them define their digital transformations …. Our customers are at different levels of digitization in their journey. And we see digitization is a journey, not a destination. There are those who are using technology to enable their strategy. They are looking for IT agility; they want operational effectiveness; they want to move faster; they want to reduce their cost structure. These companies are looking to us to make that happen. We have been doing that, and will continue to. There are those who are using technology to differentiate their strategy and those who want to deliver the ultimate customer experience. They are using technology for new products and services, and they are redefining some of their business processes. Customers who are furthest along their digital journey are using technology to define their strategies. These are companies that are reimagining entire industries with new business models. Of course, we hear about Uber, Airbnb, but there are others like Palantir who are fundamentally disrupting analytics consulting through big data, and Stripe who is disrupting the credit card payment back-end infrastructure.  
  4. Our mission is simple: to put “no compromise” collaboration into every room, on every desk, and into every pocket. The focus is on getting the experience right. Because when it comes to collaboration – it’s not just about IT making sure that things are deployed. If employees don’t adopt your new technologies – how much of a difference does IT checking the deployment box make? Where’s the return on investment?
  5. The Internet of Things is only going to accelerate these trends. The ubiquity of the Internet of Things means that by 2020, there will be 50 billion smart objects connected to the internet. Sensor technology opens up new possibilities for workplace efficiencies and employee comfort. IoT also makes it possible for employees to more strategically control data and information.
  6. Converged networks … Lighting, Communications, HVAC, Maintenance, Safety Networks In the same way VoIP disrupted the way that Telephony services, Cisco’s Smart+Connected Lighting Platform for Indoor Environments will disrupt how lighting is deployed. Previously, lighting – as well as every other building network – was its own siloed network. Nothing spoke to each other. And it required complex wiring and conduits configuration. The Cisco Smart+Connected lighting solution for buildings, on the other hand, runs on Power over Ethernet, or PoE. So there’s no electrical conduit to install. You simply run Cat 5e, 6, or 6a cable to your IP network, using a Cisco PoE switch. You save big money on installation. And because there’s no electrical conduit, you have the flexibility to easily move lights if and when you need to. In fact, in many cases, you can reconfigure the lights using code – with just a software edit. You don’t need to make physical changes at all. This solution can also help you break down your network and equipment siloes. Smart+Connected indoor lighting is capable of converging disparate networks (including HVAC, Metering, Lighting, CCTV, Physical Security) into one network that provides building intelligence. It uses a high-density light placement model that powered by a resilient, high-bandwidth, and secured wired switch network. This creates a new class of networked LED lighting fixtures capable of hosting a variety of advanced sensors, cameras, speakers, and non-traditional lighting devices. It also leverages advances in LED technology that introduces a variety of new lighting capabilities such as temperature tunable white (aka Kelvin-tuneable) and RGB color. Cisco Smart+Connected Lighting platform for buildings allows you to deliver new and innovative experiences for building occupants while providing granular energy management, control, analytics, and integration capabilities for building owners and operators. Hard Wired Siloed, Multiple Networks Intelligent, Breaks Silos, Enables Analytics New User Experiences and Lower Cost Light Fixture Becomes a Data Source
  7. Cisco offices in Toronto Implementation Details 4 Floors 1400 POE Lights, 140 - 3560CX Switches Distributed Deployment Model ~300 POE VAV’s What Oxford did for RBC Waterpark Place Created a showcase of IoE and the Connected Ceiling at work LED lighting powered by PoE Other networked features: Climate control, Security, Elevators, Blinds Sensor-based access Enabled Analytics: energy consumption Results Converged 5 networks into 1 (HVAC, Metering, lighting, CCTV, Access) to lower OpEx Anticipated Toronto’s 1st LEED Platinum certification This is Waterpark Place THREE (part of large enterprise cluster) Aiming to be the city's first LEED® Core and Shell Platinum office building Ran CapEx numbers, OpEx numbers and Tenant Experience = three critical factors. Need to hit all three concurrently to win a deal. Building leasing group was very powerful. Need the feature set to get tenants. Did generate CapEx savings of 2-4%. Saved the building ~$600k on $100M project by collapsing multiple networks to 1. 31 story tower. 1M feet. Built on speculation they’d secure a tenant. RBC occupying 75% of the tower. Cisco is 4 floors (100k feet) Base building is T5 flourescent. 28 watts is what we’re using. Will realize close to 50% power savings in relationship to other floors in the building. Management … centralized operations center in complex. Expect to save 7% in OpEx (manpower, usage/manage building/issue resolution) to change light or thermostat … Tenant satisfaction tracking … 2 years ago did a PwC building. Light switch/dimmer on Cisco phone (IP). Eliminating switch in the space. Satisfaction scores rose b/c more control of their environment. Leads to concept of attracting and retaining people (lease component). Will be doing before/after studies… expect will rise b/c of the lighting. (MSPS, Cisco Maps, Triangulation) Philips – LiFi app thye went live with at the Edge Building for Deloitte we’d like to turn on as an option to control. Also Antumbra switch – beautiful backlit light switch. Philips has temp, Occupancy, light level sensor. Will use occupancy data to adjust other controls – such as fresh air brought into building. Lights will be providing that data. Use CMX traingulation for lighting and space control… Network had to go in earlier that it usually does. 3 years ahead of move in vs. week prior. Fundamental secure enterprise network. PoE enabled devices. Underpinning of IoT or IoE. Just finished case study with Delta Controls. Will send. (Thermostat people). Put on Cisco IP IoE network. Just over 2000 PoE thermostats in the building. 3800 ports. Largest PoE thermostat deployment globally. Philips joins with lightbulb as PoE device. 4 years ago. For 4 floors of Cisco. Replaces 1400 Florescent fixtures. Now 1400 fixtures from Philips that are IP PoE. Lighting as a service solution is born. Just the Cisco part. Oxford wishes they could have done the whole building… but timing didn’t allow. Doing 2 more towers (Calgary and Toronto). Same architecture. Will likely go Leutron because PoE has to be specified earlier in the game. Had they done PoE, would be 10k new ports in each building. So 30k ports and 3k ports for automation so roughly 40k ports we could have sold. Nuclear power plant, airport, etc already in play.
  8. Slide 12: Are We Ready?   As we chart our economic course for the next decade we must ensure that digital transformation forms the foundation of our strategy This will allow us to create a stronger, faster, more dynamic and of course more Digital Canada. The question we all need to be asking ourselves…each and every day…is ARE WE READY? Thank you! Q&A