The Valero Alamo Bowl doesn’t take the word “partnership” lightly. We take great pride in creating long-lasting relationships. Let our experienced bowl staff of creative event marketers provide partnerships that deliver value via business-building opportunities, turnkey activation platforms and one-of-a-kind hospitality benefits.

1. BIG TIME
GAME.
BIG TIME
IMPACT.

2. 1#
1#
VS
A F T E R C F P S E L E C T I O N S
WHERE DO
WE RANK?
# 1 O F A L L N O N - C F P B O W L
G A M E S I N T E R M S O F :
• H I G H E S T R A N K E D T E A M S
• C O M M U N I T Y O U T R E A C H
• C O M P E T I T I V E G A M E S

3. 2011: Washington vs. #12 Baylor
2012: #23 Texas vs. #13 Oregon State
2013: #10 Oregon vs. Texas
2014: #11 Kansas State vs. #14 UCLA
2015: #15 Oregon vs. #11 TCU
2016: #12 Oklahoma State vs. #10 Colorado
2017: #13 Stanford vs. #15 TCU
2018: #24 Iowa State vs. #13 Washington State
2019: #11 Utah vs. Texas
62,203A V E R A G E A T T E N D A N C E
96%C A P A C I T Y S I N C E 2 0 1 1
MUST-SEE MATCHUPS

4. WHY THE
BOWL?
A SAN ANTONIO
TRADITION
# 1 O F A L L N O N - C F P
B O W L G A M E S
The Valero Alamo Bowl
drives economic impact
and visibility for San
Antonio, while also
serving as our city’s
holiday tradition.
Bowl partners can make a
deep connection with
passionate San Antonio
area college football fans
all season through flexible
partnerships tailored to
specific business goals.

5. COMMUNITY
IMPACT
$42+
MILLION
# 1 O F A L L N O N - C F P
B O W L G A M E S
A V E R A G E A N N U A L
T O T A L E C O N O M I C
I M P A C T
$1
MILLION
A W A R D E D A N N U A L L Y
T O A R E A S T U D E N T S

6. FANTASTIC
FINISHES
REMEMBER THE
ALAMO BOWL
N O . 1 O F A L L
N O N - C F P B O W L
G A M E S
The outcome of 10 of
the last 14 Valero
Alamo Bowls has not
been decided until
the final minutes.
The unforgettable memories from
these fantastic finishes appreciate
in value and allow your brand to tie
into the excitement of these
thrilling games.

7. N O . 1 O F A L L
N O N - C F P B O W L
G A M E S
ANCILLARY
EVENTS
Before the teams are announced in December, the
Valero Alamo Bowl annually hosts 10+ events ranging
from youth clinics, golf events, networking functions
and luncheons. These events are 100% attended by
locals and gives Bowl partners marketing and hosting
opportunities tailored to their needs.

8. EVENT MARKETING
#1 OF ALL NON-CFP
BOWL GAMES
PIGSKIN
PREVIEW
LUNCHEON
Over 750 local business leaders attend this popular
luncheon to kick off the college football season, hear
from ESPN talent, enjoy Rudy’s Bar-B-Q and play
games on the turf.
Pigskin sponsors receive priority seating, logo rotations
on the LED ribbon boards and videowalls and the
opportunity for a group picture with the ESPN talent.
Video: https://bit.ly/PigskinPreview2019

9. EVENT MARKETING
#1 OF ALL NON-CFP
BOWL GAMES
BOWL KICKOFF CONCERT
To kick off the college football season, the Valero Alamo Bowl will host a concert the evening of
the Pigskin Preview LuncheonBowl partners can buy tables for their guests to enjoy the show
from the Alamodome’s football field, while general admission tickets will be available for
attendees who want to sit in the stands.
In addition to naming rights, the title sponsor will receive branding on the event’s marketing
efforts as well as throughout the Alamodome via the LED ribbon boards and videowalls.

10. N O . 1 O F A L L
N O N - C F P B O W L
G A M E S
EVENT MARKETING
MILLION DOLLAR SHOOTOUT
Each October, over 1,200 golfers take 15,000 attempts during this 10-day tournament at
the Polo Field Golf Center for their chance to win prizes. A fund-raiser for local
scholarships, this event delivers branding opportunities via a heavy promotional schedule.
Video: https://bit.ly/MillionDollarShootout2019

11. Bowl events during the college football season such as
the Bowl Insider Reception, our Partner Happy Hour,
Team Announcement Party and other networking
functions are focused on our San Antonio supporters.
Sponsors can activate around events that deliver the
demographics they seek.
NETWORKING
EVENTS
N O . 1 O F A L L
N O N - C F P B O W L
G A M E S

12. N O . 1 O F A L L
N O N - C F P B O W L
G A M E S
GOLF
CLASSIC
Headlined by the two head coaches, the Golf Classic is an annual
favorite that provides a day of fun, prizes and networking for 240
community leaders and business executives.
Held the Thursday after team announcement (December 10),
interest in this event and the participating coaches provides
impactful opportunities for partners.
Video: https://bit.ly/BowlGolfClassic2019

13. N O . 1 O F A L L
N O N - C F P B O W L
G A M E S
BOWL
BASH
An annual favorite, the Bash is a 650-person party for Bowl
supporters the night before the game. Guests enjoy the
food stations and bars throughout the Marriott Ballroom
while playing casino games and dancing to a popular band.
Partners can tie into this this unforgettable evening in ways
that are meaningful to their brand.
Video: https://bit.ly/BowlBash2019

14. N O . 1 O F A L L
N O N - C F P B O W L
G A M E S
FAN
ZONE
Over 17,500 fans will enjoy pregame games, appearances by
the university bands and other live entertainment as well as
the food and drink options available on a consumption basis.
Bowl partners can sponsor the event or a single stage as well
as set up an interactive exhibit space to feature their products
and generate leads.
Video: https://bit.ly/FanZoneRecap2019

15. PREGAME
PARTY
Over 3,000 partners enjoy all-you-can eat buffets and
open bars throughout Sunset Station before kickoff.
Our Pregame Party sponsors receive on-site recognition,
display/sampling opportunities as well as pouring and
display opportunities.
Video: https://bit.ly/PregameParty2019
N O . 1 O F A L L
N O N - C F P B O W L
G A M E S
EVENT MARKETING

16. EVENT MARKETING
#1 OF ALL NON-CFP
BOWL GAMES
HALL OF FAME CLUB
The Alamodome’s Hall of Fame Club is a popular hospitality space on the club level overlooking
downtown San Antonio the place to be pregame and at halftime. For the Valero Alamo Bowl, this
space will be rebranded to the name of our partner’s choosing.
This sponsor will receive an exterior sign as well as have the option to brand this space that fits
up to 300 guests inclusive of two private spaces for 50. Based on how the partner wants to
program the space, the Valero Alamo Bowl will promote the Club through the appropriate
channels (i.e. Fan Guide, season ticket holder emails, in-game announcement, etc.)

17. EVENT MARKETING
#1 OF ALL NON-CFP
BOWL GAMES
GRIDIRON CLUB
This 20,000 square foot space on the Alamodome’s field level provides game day entertainment
and event marketing opportunities during the Valero Alamo Bowl.
The naming sponsor of this area for the Valero Alamo Bowl will receive exterior signage as well as
have the option to brand this space that annually hosts over 2,000 ticketed guests (typically Bowl
sponsors and annual ticket buyers). The Valero Alamo Bowl will promote the Club through the
appropriate channels (i.e. Fan Guide, season ticket holder emails, in-game announcements, etc.).

18. N O . 1 O F A L L
N O N - C F P B O W L
G A M E S
POSTGAME
PARTY
New Year’s Eve 2019 in San Antonio will be epic.
When the Valero Alamo Bowl ends around 10 p.m.
Bowl partners will celebrate on the field with the
winning team then enjoy a postgame party before
watching one of the largest fireworks displays in
Texas.
Bowl partners can tie into this this unforgettable
evening in ways that are meaningful to their brand.

19. N O . 1 O F A L L
N O N - C F P B O W L
G A M E S
HOSPITALITY
The Valero Alamo Bowl offers opportunities
throughout the season to entertain guests.
Meet and greets, pre-game entertainment, suites
and VIP access to the field are a few of the ways
to show your guests Texas-sized hospitality.
HOSPITALITY & NETWORKING

20. N O . 1 O F A L L
N O N - C F P B O W L
G A M E S
COMMUNITY
The Bowl’s community programs are high profile
and high impact. Partners can benefit from tying
into the #1 local scholarship program among all 40
bowl games, our military appreciation efforts or
popular children’s programming such as our Youth
Football Clinic, concussion testing and charity ticket
donations.

21. N O . 1 O F A L L
N O N - C F P B O W L
G A M E S
SCHOLARSHIPS
Bowl partners can benefit from tying into the #1 local scholarship program among all
40 bowl games. With every high school and university in San Antonio sharing in over
$1 million in awards, the Bowl’s programs are high profile and high impact.
Video: https://bit.ly/ScholarshipProgram2019

22. N O . 1 O F A L L
N O N - C F P B O W L
G A M E S
MILITARY
PROGRAMS
Sponsors can partner with the Bowl on our
appreciation programs to salute the sacrifice military
families make for our country. This includes
underwriting tickets for active duty and veterans,
hosting in-game hospitality, raising awareness of
support services and funding sports military
programs.

23. DIGITAL
OUTREACH
Utilize the Bowl’s reach (9.8 million impressions in 2018)
and best-in-class data management platform to deliver
traffic, addressable leads and knowledge about current
customers with unique and engaging digital promotions.
N O . 1 O F A L L
N O N - C F P B O W L
G A M E S

24. N O . 1 O F A L L
N O N - C F P B O W L
G A M E S
AD
PLACEMENTS
Both the Game Program and Fan Guide are distributed in print and online, while the Bowl
Insider newsletter is emailed to 60,000+ subscribers 20 times a year. Local print, TV and radio ads
are also available for Bowl partners.

25. IN-GAME EXPOSURE
The Alamodome’s new HD videowalls and 360-degree LED
ribbon boards offer Bowl partners exposure through
memorable moments, branded promotions and fan
interaction elements. Title sponsors of Bowl events also
receive expanded in-game recognition.
Video: https://bit.ly/BowlRecognition2019
N O . 1 O F A L L
N O N - C F P B O W L
G A M E S
IN-GAME RECOGNITION

26. CONTACT:
RICK HILL
210-704-6388
RICKH@ALAMOBOWL.COM
FOR TARGETED,
RESULTS-DRIVEN
PARTNERSHIPS,
REMEMBER THE
ALAMO BOWL.