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Digital & Social Media for Event Organisers
Richard Kelly Senior Digital Marketing Manager @richiekelly http://uk.linkedin.com/in/richardiankelly Digital & Media Directorate
Digital Media in Context
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Six Steps To Success
Pre-Event:  Setting the Foundation
1. Establish your channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1. Establish your channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Spread The Word ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Spread The Word ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
2. Spread The Word ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Spread The Word ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
During: Generate a Buzz
3. Get Interactive with Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. Share it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
4. Share it ,[object Object],[object Object],[object Object],[object Object],[object Object]
After: Maintain & Measure
5. Maintain Momentum ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6. Measure It ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Social Media for Event Organisers