Using Social Media to Manage your Brand and Organization
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Richard BinhammerFolgen
29. Mar 2011•0 gefällt mir•876 views
Using Social Media to Manage your Brand and Organization
29. Mar 2011•0 gefällt mir•876 views
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Marketing2 Conference, Paris, March, 2011 --a look at business organization and brand changes. Becoming a social business.
Richard BinhammerFolgen
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Using Social Media to Manage your Brand and Organization
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- 19. Users spending moretime across the web engaging –beyond company’s website
- 20. Customerstrust their peers more, but also trust real “experts”
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- 29. Early Warning
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- 31. Lead Generation
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- 33. Communities
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- 39. Brand Reputation
- 40. Influence
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- 52. Sentiment
- 53. Listen, learn and improve business
- 54. Your fans deserve appreciation
- 55. Advocates deserve attention too
- 56. Inform your products
- 57. Showing you care about customer
- 58. Purchase or deeper interest
- 59. Where customers are
- 60. Do they like/love you?
- 61. What are they saying
- 62. They recommend you
- 63. Share links with friends
- 64. Rating & Reviews
- 65. Publicly complaining
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Hinweis der Redaktion
- The shape of the online universe. This image shows the hierarchical structure of the Internet, based on the connections between individual nodes (such as service providers). Three distinct regions are apparent: an inner core of highly connected nodes, an outer periphery of isolated networks, and a mantle-like mass of peer-connected nodes. The bigger the node, the more connections it has. Those nodes that are closest to the center are connected to more well-connected nodes than are those on the periphery. The core: At the center of the Internet are about 80 core nodes through which most traffic flows. Remove the core, and 70 percent of the other nodes are still able to function through peer-to-peer connections.