What is inbound marketing?
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A brief insight into how inbound marketing works and how you can use it for your business from the team at Six & Flow.
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What is inbound marketing?
- 1. What is Inbound Marketing? Six & Flow sixandflow.com
- 2. Richard Wood sixandflow.com Managing Director of Six & Flow In marketing for 15+ years Worked with both large and small brands across the globe Massive believer in inbound marketing Twitter: @richtwood LinkedIn: /richardtempestwood/ You don’t have to be a client to talk inbound with me… Connect with me, drop me a line…
- 3. Who are Six & Flow? sixandflow.com
- 6. What the hell is inbound? sixandflow.com
- 7. Whether you’re ready or not, marketing has already been disrupted… sixandflow.com
- 8. People no longer want to be interrupted, broadcast to or shouted at… sixandflow.com
- 9. Traditional marketing is broken… sixandflow.com 86% skip TV ads 91% unsubscribe from email 44% of direct mail is never opened 24m on the TPS register
- 10. To attract customers, marketers have to give them something they love… sixandflow.com
- 12. Inbound marketing is a holistic, data-driven approach to marketing that attracts individuals to your brand and converts them to lasting customers… sixandflow.com
- 13. What makes inbound different? sixandflow.com vs Traditional Inbound SEO Blogging Attraction Customer centric Cold Calling Cold email (spam) Interruptive ads Marketer centric
- 14. When you use inbound marketing, customers come to you… sixandflow.com
- 15. Genuinely. That’s not bullsh*t. (Although, admittedly it does sound like the kind of bullsh*t you’d hear from a marketer…) sixandflow.com
- 16. Inbound marketing turns strangers into customers and promoters of your business sixandflow.com
- 17. Inbound is all about content… sixandflow.com Interactive tools Photos and infographics E-books and presentations Videos and podcasts Blogs
- 18. …and context sixandflow.com Right content, right place, right time… Your marketing becomes relevant and helpful to your customers, not interruptive Content PlaceTime
- 19. It’s multi-channel by nature because you approach people where they are, in the channels they want to interact with you. sixandflow.com
- 20. The inbound funnel sixandflow.com Get Traffic Get Leads Get Customers Analyse Create content, SEO your content, share and promote your content Use calls-to-action to drive visitors to landing pages with forms. Visitors fill out forms and get whatever you’re offering and become leads Send your leads automated emails to drive them along your buying cycle, provide your sales team with lead intelligence Analyse your marketing campaigns success and determine where you can improve and optimise
- 22. 54% more leads are generated through inbound than outbound sixandflow.com
- 23. Inbound costs 61% less than outbound sixandflow.com
- 24. sixandflow.com 52% 45% 38% 34% 33% 28% 19% Blogs Social Media SEO Direct Mail Telemarketing PPC Trade Shows Inbound marketing costs less than any outbound marketing channel
- 25. Inbound is the future of marketing… sixandflow.com
- 26. Want to grow? Get in contact with us hello@sixandflow.com sixandflow.com
Hinweis der Redaktion
- Who are Six & Flow? Inbound marketing agency, based in Manchester Specialising in Inbound marketing for High Net Worth Sectors and Professional services (like Recruiters) We help out clients grow their customer base We focus on performance driven marketing, everything has an ROI We partner with our clients We help out clients move from outbound to inbound
- Most of us aren’t actually from Manchester, but we’re proudly Mancunian in our approach to work. We’d like to think we give you good, honest, tongue in cheek approach to our Work
- We’re also a HubSpot Gold partner Which basically means we’re pretty good with the tool and not too shabby with inbound marketing
- So, what the hell is inbound?
- Whether you’re ready or not, marketing has already been disrupted.
- People no longer want to be interrupted, broadcast to or shouted at.
- Traditional marketing is broken Think about how you consume media How do you interact with brands? Do you fast forward ads on Sky Plus? How many newsletters are you subscribed to? How many do you actually read? How many of you know about the TPS? Or Even the CTPS?
- To attract customers, marketers have to give them something they love.
- And so enters Inbound…
- Inbound marketing is a holistic, data-driven approach to marketing that attracts individuals to your brand and converts them to lasting customers… essentially, it draws people in, gives them things they actually want or value, and converts them to customers.
- What makes inbound different? It’s not interruptive It communicates with people in a way that works for them We’re not spamming people Most importantly, it’s helpful
- When you use inbound marketing, customers come to you…
- Genuinely, that’s not bullsh*t.
- Inbound marketing turns strangers into customers and promoters of your business.
- Inbound marketing is all about content: Blogs Interactive tools Photos and infographics E-books, presentations and webinars (sorry to ruin the magic for anyone who didn’t realise their part of our inbound process now…) Video and podcasts Blogs
- And it’s about context… Having he right content In the right place At the right time Your marketing becomes relevant and helpful to your customers It’s not interuptive!
- Inbound is multi-channel by nature You’re approaching people where they want to be contacted In channels they want to be contacted in
- So what does the inbound funnel look like? It starts with getting traffic (SEO, social and any other means of creating your content) We use things like calls to actions, landing pages and forms to turn that traffic into leads Once we’ve got leads, we use tools like automated emails to help convert them to customers (also helps to generate some geat lead intelligence for your sales team)
- Inbound is effective.
- 54% more leads are generated through inbound than outbound.
- Inbound costs 61% less than outbound.
- Inbound costs less than any outbound marketing channel.
- Inbound is the future of marketing.
- Who are Six & Flow? Inbound marketing agency, based in Manchester Specialising in Inbound marketing for High Net Worth Sectors and Professional services (like Recruiters) We help out clients grow their customer base We focus on performance driven marketing, everything has an ROI We partner with our clients We help out clients move from outbound to inbound