Presentation on social media given at in-cosmetics Paris, on 13 April, 2010. Posted here for those at the presentation who want to download it. Won't make a huge amount of sense to anyone else, since it is designed to be presented, rather than viewed.

2. What the Social Media Revolution is all about AND How it’s going to change the world forever AND What you need to do about it In 40 Minutes

4. Social media is not

5. Nor is it ...

6. Social media is not Nor is it ...

7. Social media is not Nor is it ...

8. Social media is not Nor is it ...

9. Social media is not Nor is it ...

10. or anything with a logo like this

11. “ Social media is not about blogging, or wikis, or RSS or any of that sort of stuff. It’s about how you use listening and coalescing the conversations that are going on to inform everything you are doing... “ ...It powers the fundamentals of the business – it changes everything”

12. There is no point in... A Strategy

13. There is no point in... A Strategy

14. There is no point in... A Strategy

15. In the same way as ... A Strategy

16. In the same way as ... A Strategy

17. In the same way as ... A Strategy

18. Understand the principles Separation Information Means of distribution

19. A brief history of information

20. A brief history of information

26. Welcome to the post-Gutenberg World Mass information distribution costs nothing Everyone has the tools Content has been liberated

27. Answers to a problem which no longer exists

28. Marketing = the art of reduction Advertising man Web designer A 30 second, one-to-many mass message

29. The King of Marketing Brand Proposition XVI

31. The end of the brand proposition and a return to the world of storytelling More on this later ...

32. Old fashioned digital marketing

33. The world of social media

36. What’s going on out there?

37. Not a world of information It’s a world of connection and action

38. The challenge: Get the connected crowd to support what you do, rather than replace what you do

39. Death by 10,000 niches

40. It’s about how you use listening and coalescing the conversations that are going on

41. What to listen to and coalesce We like what you do We don’t like what you do Who are you, what do you do Here’s how to make it better CONVERSATION CONTENT COMMUNITY

52. A real time, desktop, monitoring tool that is tuned to the specific conversations you need to know about

53. What next? Having something to talk about

54. Content How we used to do it

57. Content warehouse

58. Content hub: a digital launch pad

65. The Great Digital Cosmetics Show A website is like an expensive trade show stand – with no-one there to talk to

66. First point of digital contact

68. Do you currently use Olay Facial Moisturiser to stop the 7 Signs of Aging? Its the weekend - any great plans?! For all you Olay fans, how often do you check your Facebook per day? 2/10

71. No score

74. 2/10

81. 8/10

82. Let them eat Twitter You

83. Separation Mass brand Mass audience

84. How to do social media We like what you do We don’t like what you do Who are you, what do you do Here’s how to make it better CONVERSATION CONTENT COMMUNITY