17. “ Social media is not about blogging, or wikis, or RSS or any of that sort of stuff. It’s about how you use listening and coalescing the conversations that are going on to inform everything you are doing... “ ...It powers the fundamentals of the business – it changes everything”
40. KINDER Surprise Agency Brief Prepared by: Kinder Category, Luxembourg For: EACA International Summer School, 2010 Warning This is a one-to-many mass message brief It gives little direction to help a social media approach
42. Not a world of information It’s a world of connection and action
43. The challenge: Get the connected crowd to support what you do, rather than replace what you do
44. It’s about how you use listening and coalescing the conversations that are going on
45. A social media strategy We like what you do We don’t like what you do Who are you, what do you do Here’s how to make it better CONVERSATION CONTENT COMMUNITY