Team of 7 Cornell students working for the 501(c) 3 non-profit Refugee Ventures to generate a creative solution for the refugee crisis focused on the West Coast.

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PHOENIX & CO.
S L I D E D I Z E R
U L T I M A T E P R E S E N T A T I O N B U I L D E R

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ABOUT US
Cornell’s premier international business club, devoted to
• Instructing students in international business
• Providing valuable hands-on experience to associates in fields including consulting, banking,
real estate, and marketing
• Connecting clients with impactful solutions

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MEET OUR TEAMCIBA leverages the diversity of its associates to ensure that we deliver only the best solutions to our clients.
RICHARD SHIN JAIDEV SINGH JULIA WANG FRANCES LING
2018
Consulting Project Manager
2018
1st Year Associate
2019
1st Year Associate
2019
1st Year Associate

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MEET OUR TEAM
ANN BALZER KUMAR NANDANAMPATI TREY DRISKELL
2019
2nd Year Associate
2020
1st Year Associate
2020
1st Year Associate

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THE PROBLEM
Faced with a growing refugee crisis, we partnered together
with the non-profit group, Refugee Ventures, to help
refugees in Salt Lake City, Utah find employment in a
unique and creative way. Starting with $10,000 in seed
capital and almost 25 potential refugees, our strategy aims
to address growing concerns surrounding refugee
employment.

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REFUGEE DEMOGRAPHICS
Humanizing those seeking help from war torn countries, CIBA analyzed data collected from refugees to determine the best use of refugee labor and
skills.
Utah Refugees
Almost 60,000 refugees in Utah growing
by 1100 every year
Home Countries
Mostly from Burma, Congo, Iraq, Somalia
and lack a formal education
Gender Split
Around 70% of Utah refugees are women
and children

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Moving
Forward
Intracity & Intrastate
Expansion
Diversification
Steady Contract
Base – Workers
and Employers
Cost LeadershipOR

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Our Approach
Acquire business licenses and permits and develop the app. Use Refugee Ventures as initial
management and turn to outside help to develop code.
Incorporate as a Start-Up
Match refugees with those seeking outside help for manual labor, building or other
construction projects similar to AirBnb’s platform.
Launch Application
Grow and develop our user base and extend our reach beyond Salt Lake City. Use a rating
system to establish trust in our application and build our reputation.
Build and Expand Our Platform

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MatchWork
Social entrepreneurship at its finest, MatchWork
modernizes an inefficient system by outsourcing
time-consuming jobs to those seeking part time
work. Forget job boards or begging friends for help,
with MatchWork you’re only a click away from your
own personal army of seasoned professionals.
FREE YOUR SCHEDULE
Rather then spending hours working doing manual labor or cleaning your house
by yourself, let our team of seasoned professionals take care of your chores for
reasonable prices. Time is precious, so let us give you as much as possible!
SOCIAL ENTREPRENEURSHIP
MatchWork is unique in that it helps pair refugees with work that can help them
develop a core set of skills. By using our services you can directly help
improve the lives of those who need it the most in your own community.
DECLUTTER YOUR LIFE

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Steps to Success
Users post listings that specify the kind of work (Manual
Labor/Cleaning/Construction), the number of workers
needed and their pay rates that refugees can choose
from.
Job Postings
Refugees will be provided training on basic skills such as
tiling, flooring, cleaning and construction. After training,
workers will have “specializations” that users can see
when selecting which workers to accept for a project.
Vet & Train Employees
MatchWork will receive a 5-10% commission per project
completed and can also look at advertising sources as
another form of revenue.
Revenue Sources
Feedback surveys and a 5-Star rating system help
identify star workers and establish trust for new users.
The data we collect from our app can also be used to
identify growth areas and future expansion projects.
Rate Your Help
Entrepreneurial activities differ substantially depending on the type of organization and creativity
involved. Entrepreneurship ranges in scale from solo. Entrepreneurial activities

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Need help mowing a lawn, clearing
your gutters, planting a garden? Our
team can assist with that!
YARD WORK
Have a general house project that
you need help with? We can help
you construct, build or develop your
designs with real professionals.
HOME PROJECTS
Is it time for a home do-over? We
can help paint your house or any
other project.
PAINTING
Cleaning, laundry and vacuuming
are all tasks we can do to free your
schedule.
CHORES
APP MOCKUPBroken down into four general tasks, you can easily select
a category and create specific tasks within each one.

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HOW IT WORKS
Customers post job listings based which are categorized based on the
type of work required. After giving a brief job description, the number
of workers required and the length of the proposed project, users can
accept projects and negotiate a set of given prices.
PAYMENT
Before beginning each assignment a price is settled upon based on the
set of terms listed on the right. Though these are general guidelines
meant to give you a base, users or listers can negotiate higher or lower
prices dependent on demand.
ON THE JOB
MatchWork provides all of the necessary tools and transportation
requirements necessary to ensure your job gets done correctly and on
time. Using our set of professional tools our workers will work to
ensure your needs are met as best as possible.

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JOB LISTINGS
JOB TYPE
Choose from our list of categories and write a brief summary or paragraph
detailing what you would like MatchWork to help you accomplish. The more
descriptive your post the better our workers will do to ensure your vision
becomea reality.
WORKERS REQUIRED
Choose anywhere from one to six workers to assist you in your tasks.
MatchWork provides transportation so that you never have to worry about the
logistics involved of your helpers in transit!
PROJECT LENGTH
Select between 30 minutes to five hours on our sliding scale. Projects that run
over will be charged a small premium so let us know if you have any questions
regarding the length.

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GEOGRAPHY
Because our focus involves matching refugees with
employment, MatchWork currently focuses on the West
Coast, specifically the Salt Lake City, Utah area.
AREAS OF OPERATION
Within Salt Lake City we target the major hubs within it. These include areas of
Downtown Salt Lake City and 9th & 9th that ensure that we can get workers to
you as soon as possible. In addition you can always schedule far in advance to
ensure that workers will get to you on time.
GROWTH & EXPANSION
If MatchWork becomes a hit success and our team believes we can compete
with the competition, MatchWork may be coming to you today! We recognize
that the refugee and immigration problem is a huge concern for this nation so
our unique business model can get the best of both worlds.

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SUPPLY & DEMAND
Salt Lake City
• Salt Lake City dominates in the apartment, office building, and industrial
building sectors
• Graph indicates that people need hired labor for both construction and also
other non specialized projects
Labor Demand
• There was a large outflow of workers from the recession (2008) that did not
come back driving up the overall cost of projects because the labor isn’t
there to do the work
Current Opportunities
• Half of Utah contractors rated the local pipeline for well-trained craft
personnel as "poor" while 20 percent put it as "good." Nearly half (47%) said
they were losing workers to other construction firms; 42 percent noted crews
were bolting for jobs in other industries.

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OUTSOURCING NEEDS
Studies show that more and more Americans are working longer hours and spend
less time at home. Faced with the rise of other on-demand services such as
Uber, TaskRabbit (which does not operate in Utah) and Seamless, there is a
growing demand for the outsource of household tasks.
Single Parent Households
Large numbers of single parent households (need to do a lot of work and taking care of children
etc. not enough time in day)
Social Entrepreneurship
A large young population in twenties (play into “hip” young attitude toward refugees) so one area
of focus is the Sugar House District. Leveraging the social aspect of MatchWork differentiates it
from other cleaning/household services

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A R E A S O F I N T E R E S T
We’ve outlined a few key areas that we expect to see strong growth and future
investment opportunities
M a t c h W o r k

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TARGET DISTRICTS
9th & 9th
• High End, Retail and residential neighborhood in Salt Lake City, Utah
• Part of the historical Sugar House District
• Sugar House is located within the Salt Lake City grid system.
• Sugar House has a lot of major companies and projects that are good
opportunities to get involved in
• According to the Community Council, it runs from 500 East to Foothill Drive and north to
south from 1300 South to the city limits about 3000 South.
Downtown
• Oldest district in Salt Lake City - The grid from which the entire city is laid out originates
at Temple Square, the location of the Salt Lake Temple.
• City Creek Center
• Mixed-use development with an upscale open-air shopping center, office and
residential buildings, fountain, and simulated creek near Temple
Square in downtown Salt Lake City, Utah. It is an undertaking by Property
Reserve, Inc
• Main Street
• There are many major businesses and commercial centers that are located in
this area so it is a profitable investment

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If we still decide to pursue construction, Clyde would be a great company to try
to connect with, especially because they have shown to care about social issues
and community service
Construction Synergies
W.W. Clyde & Co. is a heavy civil construction company with a reputation for
quality projects and innovative solutions. The company was founded in
Springville, Utah in 1926 by W.W. Clyde, and is still locally owned and operated.
Brand Image
With 300+ employees, they complete heavy civil construction projects
throughout the Intermountain West — building highways, bridges, dams,
airports, mines, environmental reclamation, golf courses and more.
Access to Skilled Labor
W.W. Clyde & Co. is the largest locally-owned heavy civil contractor in the
Intermountain Region
Size
POTENTIAL PARTNERS

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RULES & REGULATIONS

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POTENTIAL LEGISLATION
Business Registration & Licensing
Local Business Licenses, Business Tax Registration, Business
Licensing, Annual Reports, Professional and Occupational Licenses
Tax Information
Regulations, Resources, Tax Credits, Enterprise Zone Tax Credit, Online
Tax Filing and Paying, Income Tax Credits
State Labor Law Regulations
Antidiscrimination and Labor Information, Workplace Safety and Health
especially those related to refugees
Environmental Regulations
Environmental Awareness for Federal and State Laws, IRS Small
Business Workshop, Environmental Permits
Uniform Commercial Code (UCC)
Entrepreneurial activities differ substantially depending on the type of
organization and creativity involved. Entrepreneurship ranges in scale
from solo. Entrepreneurial activities differ
Refugee Assistance & Work Policies
Permits and licensing for refugees looking to work. Workers must get
certified and receive training for certain actions not limited to just
construction.

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OBJECTIVES
PRIMARY
OBJECTIVES
FOCUS ON MAXIMIZING
REFUGEE EMPLOYMENT
ENSURE HIGH VISIBILITY VIA
MARKETING
FOCUS ON GROWTH
SHORT-TERM
OBJECTIVES
CAPTURE MARKET SHARE
ESTABLISH BRAND LOYALTY
BUILD RELATIONSHIPS WITHIN
SALT LAKE CITY, UTAH WITH
PROMINENT BUSINESS
PARTNERS
COMPETE WITH
COMPETITORS
LONG-TERM
OBJECTIVES
ESTABLISH OUR SUSTAINABLE
COMPETITIVE ADVANTAGE
GENERATE STABLE PROFITS
MATURE AS A COMPANY
TORWARDS THE MIDDLE OF
THE FIRM-GROWTH PROCESS
EXPAND ACROSS THE UNITED
STATES

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Industry Analysis
• On demand economy continuing trend of rapid expansion
• Began primarily with tech startups but now major corporations are
starting to enter on-demand markets
• Google and Amazon just beginning to expand into the on demand
home services market in the last year or two (Amazon Home
Services, still only available in certain metro areas though)
• Huge space, competitive pressures not currently limiting

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TaskRabbit
• Home services
• Based in San Francisco, serves 18 US cities and London, currently no presence in Salt Lake City
• Strengths: first mover advantage
• Weaknesses: still trying to find the right pricing model
Thumbtack
• General local services
• Based in San Francisco, available in Salt Lake City
• Strengths: ask very specific questions, matching exact critera of customer and contractor to a very particular degree
Other competitors: Zaarly, Handy, Homejoy, HomeAdvisor, Porch, Angie’s List, Amazon Home services
Current Competitors

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F I N A N C I A L A N A LY S I S
P R O J E C T I O N S

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PRICING MODEL
Marketplace Model with Commission system
5-10% commission based on total fees (Initial Cost/Tax/Service
Charges)
Base Fee + Variable Rate
Base Fee: Premium for anything over 5 hours
Variable Rate would be per person per hour; marginal cost of
adding works decreases
Fee includes cost of materials used
Guided Pricing – Price Band
Workers will be free to engage in their own projects as they wish.
Users will put up the project that they require help in, and laborers
will choose whether or not they to work that project.
Cost Leadership
Laborers will be contractors, and they will not be bound to
MatchWorks by any contract. By utilizing contractors rather than
full time employees we can out price our competitors and act as the
best value option for consumers.

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ACTION
PLAN
Entrepreneurial activities differ substantially depending on the
type of organization and creativity involved.
Heavy Marketing - Build
relationships with local businesses,
and neighborhoods to increase
market penetration
Training – Familiarize with
American culture and screen for
pre-project assurance
Target – aim for key liberal
demographic in Salt Lake City at
launch to play on refugee angle

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Gather Media
Attention by
highlighting
refugee-helping
aspect
Media Attention
One Month of Free
Service, with users
donating fee of their
choice to
MatchWork as
‘charity’
Promotions
BUSINESS
STRATEGIES
Limit costs associated with alienating
conservative customers for media and
try to dampen impact of forgone
revenues during the promotion.

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$40/Hr
$20-
$40/Hr
$65/Hr
$40-
$60/Hr
Market MatchWork Market MatchWork
Write here something about Write here something about Write here something about Write here something about
NON-SPECIALIZED SERVICES
Things such as chores that do not require extensive skills or knowledge to
complete. We expect most of the job listings on MatchWork to be centered
around these services.
SPECIALIZED SERVICES
These areas focus on more skilled labor such as construction, tiling and other
house repair or maintenance. These may require that workers be licensed and
although less common they carry a higher fee.
PRICING STRATEGIES

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Category Specialized Unspecialized
Projects 1000 2000
Cost Base $50/Hour $35/Hour
Hours per Project 4 Hours 1.5 Hours
Gross Revenue $20,000 $10500
Software Expenses* ($5000) ($5000)
Transportation Costs ($2000) ($3000)
Compliance Fees ($3000) ($250)
Net Profit $10000 $2250
PROJECTIONS
Assumptions: 10% Commission Fees with 4000 Projects (1000 Specialized vs 3000 Unspecialized). The
numbers in the chart listed below represent expected averages for a year of service.
*Software Expenses amortized over 10 years

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Q U E S T I O N S ?