1. The document is a marketing brochure for R L Morris, an independent real estate agency providing sales, letting, and international services. 2. The agency aims to provide a high quality personalized service and set itself apart through innovative marketing and a flexible tailored approach. 3. Customer testimonials and reviews praise the agency for its friendly service, local market expertise, and reliable management of property transactions and tenant relationships.

1. THE GUIDE
RLMORRIS
SALES I LETTINGS I INTERNATIONAL

2. 2
The demand for property will always remain
and never has there been such a demand for a
reliable Independent Sales, Letting, International
and Management Agent whose outlook on the
industry is fresh, modern and imaginative yet still
retains its local reputation and quality of service
as its number one priority, Thus R L Morris was
formed...to service that demand.
Richard Morris
“ “

3. Contents
4 About us
5 Marketing
7 Selling your property
9 Letting your property
11 Gracious Living
13 International
15 Reviews
Sir Winston Churchill, Woodford Green
3

4. About Us
Born and raised in South Woodford, E18 Richard Morris
began his property career like many in his field, as a junior
negotiator. In 2012 having worked his way up through
the ranks to managerial level running branches in East
London and West Essex and with over a decade property
industry experience behind him, Richard decided to
take the first step to provide what he believes will soon
be a market leading Independent Sales, Letting and
International Agency.
Being independent is the key, we can tailor our service to
suit your needs. We understand that client’s requirements
sometimes change and therefore we aim to be flexible with
the services we offer without compromising on the level of
service we believe a client should receive.
Our aim is to set a bench mark for quality of service
and integrity. We want to provide a first class service
and believe that you the client will not only benefit from
our knowledge and experience of the market but also
our professionalism, attention to detail and our genuine
friendly approach to the client-agent relationship.
If you are looking for that independent agent whose
approach to the industry is fresh, experienced and sincere
then please do not hesitate to contact us.
4

5. Marketing
Being an independent agent we are always trying to come up
with original and innovative marketing ideas which set us apart
from other agents and we are constantly seeking new ways
to maximise the exposure of your property. As standard your
property will be marketed through our extensive network of
potential buyers and tenants but also…
• Local publications
• Leading property website portals
• Automatic SMS texting
• Automatic email updates to alert potential buyers/tenants
when a new property comes on to the market
• Optional professional photography and ‘’feature property’’
marketing through publications and website portals
• Optional aerial photography
• Optional 3D floor plans
We are also firm believers in the power of social media, with
Twitter, Facebook, and our company blog reaching out to
thousands.
Our superb website showcases your property in detail,
providing all of the relevant information that any potential buyer
or tenant may require.
To gain an insight visit our website www.rlmorrisproperty.co.uk
5

6. 6
St Pauls Church, Woodford Bridge

7. 3. Marketing:
As detailed in our marketing section your property will be
advertised and marketed via the following;
• Local publications
• Leading property website portals
• Automatic SMS texting
• Automatic email updates to all registered applicants
• Optional professional photography and ‘’feature
property’’ marketing through publications and website
portals
• Optional aerial photography
• Optional 3D floor plans
• Social media
• Company Blog
4. Viewings:
All viewings where possible are accompanied, thus being
on hand to prospective buyers and making them aware
of your property’s features and benefits. We will always
report useful, constructive feedback.
5. Offers:
All offers are submitted in writing. Many offers are
based on the factors mentioned under point 1; however
prospective buyers own situations may differ; Some may
be chain free, cash purchasers or some may be financed
via a mortgage. Regardless we will discuss all offers with
you and advise on the circumstances surrounding each
potential buyer, enabling you to accept an offer that is in
your best interest at the time.
6. Once an offer is agreed:
Once you have accepted an offer and confirmed solicitors
details we will prepare a memorandum of sale and write
to all parties concerned. Your solicitor will send out draft
contracts to the buyer’s solicitor who will then carry out
preliminary enquiries. It is likely your buyer will require
or request a survey, or at the very least the mortgage
provider will request a valuation.
7. Exchange of contracts:
Exchange takes place once the above information has
been obtained and satisfied with the buyer receiving their
mortgage offer (if applicable). Contracts are signed by
both parties and the deposit (usually 10% of the purchase
price) will be transferred or paid in the form of a banker’s
draft by the buyer’s solicitor to your solicitor. A completion
date will also be set on exchange. Exchange of contracts
is when your sale becomes legally binding for both
parties.
8. Completion:
Completion is the final part of a sale, when your solicitor
confirms funds have been received from the buyer or
buyer’s lender enabling us to release keys.
We are all aware that selling a property can be a stressful
process. We strive to ensure we are on hand every step of
this process, assisting and advising whenever necessary
making your sale as stress free as possible.
We advise on all aspects of a sale from legal matters to
safety regulations. Our network of solicitors and financial
advisors ensure that you are dealing with the best,
making sure your transaction runs smoothly.
Our sales and lettings department run alongside each
other, therefore we can discuss rental possibilities should
you feel letting your home is the best option whilst you
purchase your next property, or to advise prospective
buyers of your properties letting potential.
Below is a step by step guide to selling your home…
1. Valuation:
We look at many factors when valuing a property, be it the
location, condition, recent comparables, current demand
and market conditions. Based on these factors we will
provide an accurate valuation and look to achieve the
maximum figure we feel is possible.
2. Instructing a solicitor:
The successful sale of your property can be reliant on the
instruction of an efficient and experienced solicitor.
Selling your property
7

8. 8
Eagle Pond, Snaresbrook

9. 9
• Arranging viewings
• Finding suitable tenants and vetting them through our
specialist reference agency to ensure they are financially
in a position to rent your property
• Rent guarantee insurance policy (subject to terms
and conditions)
• Preparation of tenancy agreement
• Acting on behalf of landlord regarding arranging tenants
move in, this includes signing of contracts and handover
of keys
• Liaising with landlord and tenant regarding renewals,
extensions, rent reviews and the serving of relevant
notices
Rent Collection:
This service includes everything listed in our Let Only
service but also:
• All matters relating to rent
• Setting up of any payments
• Collection of rent on behalf of a landlord
• Payments of rent to landlords including monthly
statements
• Annual income and expenditure reports for tax purposes
Management:
This service includes everything listed in our Let Only and
Rent Collection service but also:
• First point of contact for tenants regarding maintenance
• Arranging any maintenance with landlords prior consent
• Arranging a professional inventory, check in & check out
inspections (advisable and recommended)
• Regular property inspections
To discuss our services in more detail, including fees
please contact our office.
R L Morris manage properties throughout London and
West Essex, with our knowledge of the local lettings
market second to none. We advise hundreds of landlords
on all matters relating to lettings, from current legal,
taxation and safety regulations through to marketing your
property to its full potential and achieving the maximum
rent possible.
Unlike many of our competitors we are firm believers in
not having the “letting to the first person through the door”
mentality but the highest quality tenant in the best possible
position at the time. We believe this sets us apart from our
competitors who in our opinion tend focus on a “numbers
game” rather than quality of service. We provide three
main services;
Let Only:
• Advertising of your property
Letting your property

10. 10

11. 11
Gracious Living
Services offered include:
• Bespoke brochures
• Feature property marketing within publications
and on website portals
• External aerial photography where recommended
• Professional internal photography
• 3D floor plans
• Relocation & removal services
• 100% accompanied viewings
For developers we offer a bespoke service that is
tailored around each individual project. This includes
target marketing including marketing campaigns to
ensure maximum exposure.
If you are a vendor, landlord or developer and
looking for that extra something then expose your
property through Gracious Living by R L Morris. This
is our bespoke marketing department for premium
properties. When purchasing a premium property
we feel prospective buyers are looking for a lifestyle
as much as a property and we understand that there
are many factors that make up this lifestyle. We go
to great lengths to ensure complete confidentiality
to all parties concerned, listening to every client’s
individual needs and carefully assisting you in all
aspects of selling or letting your home. We make
sure every possible avenue is exhausted, thus
ensuring your property is exposed to the right
clientele and to its maximum potential.

12. 12
Es Vedra, Ibiza

13. 13
International
• Arranging finance
• Appointing lawyers
• Transaction taxes
• Associated costs
• Overseas relocation
• Renovations & Refurbishment
• Removals
If you are looking to sell your investment, family or
holiday home then R L Morris can advise accordingly.
Alternatively if you are an investor or developer
looking for an overseas development opportunely
then our brokers can advise on all matters relating
to investment and acquisitions.
R L Morris has a growing network of real estate
agents and property brokers who specialise in
international property. This ever growing network
currently includes close relationships with brokers
based in Barcelona and Ibiza covering the whole of
Spain and the Balearic Islands.
These established international agents are experts
in their field and can advise on all matters relating to
the sale of an international property including;
• Current market conditions
• Valuation
• Marketing options

14. 14
Canary Wharf, London

15. 15
“As I am resident in Dubai, UAE, I need a property
management partner who can take care of everything on my
behalf with regard to my property in Theydon Bois.
R L Morris provide me with an excellent service They look
after anything from general maintenance, and building
repairs to emergency call outs and even replacement
carpet. R L Morris also found my tenant, who I must say has
been without extraordinary requests, and who looks after
the property well. This makes life a whole lot less stressful, I
would strongly recommend the services of R L Morris.”
Mr B – Theydon Bois
“I have been one of Richard’s customers for over 4
years now, and decided to let my property through
RL Morris because of the excellent personal service
I had consistently received from Richard himself. The
experience has been a refreshing contrast to other local
agencies that have been swallowed up by nationwide
corporations and seem to have put profits above quality
of service.
If you want the following, I highly recommend
R L Morris: friendly service, the dedication of a small
family business, the consistency of speaking to the same
person who is familiar with your property when you call,
in-depth personal knowledge of the area, a good tenant
pool and very reasonable prices.
Richard is trustworthy - he values his reputation.
Furthermore, he is honest - he will tell you the good
news and the bad news about your property, in order to
help you make informed decisions about, for example,
it’s true rental value or whether a tenant is the best fit for
your particular needs. He is also very well informed on
changing legislation and, being from the area is also a
great source of local knowledge.”
Mrs H – Buckhurst Hill
“Although R L Morris is a relatively new agency I must say
they were a breath of fresh air to deal with. Firstly they
kept in regular contact, unlike most agents! Secondly I
was impressed with their website and the way in which
they advertised my property. Last but not least a buyer
was found with a sale being agreed within 2 weeks. If you
are looking for a professional, knowledgeable and genuine
agent then I would certainly recommend them to anyone!”
Mrs K – Loughton
“R L Morris both initially let my flat, and then 9 months
later sold it for me. I would highly recommend R L Morris
as they did an excellent job for me. So much so that I
have since referred several friends and family to them
who have all also had positive experiences in letting and/
or selling their properties. I typically take a dislike to
most estate agents I have had dealings with as they can
come across arrogant and unprofessional but Richard is
different. I cannot recommend him highly enough.”
Mr C – South Woodford
Reviews
Quality of service is what makes us successful,
without satisfied clients we would not be able
to sustain our business model.
Here are just some of the many fantastic
reviews we have had since forming, without
them we wouldn’t be where we are now…
Thank you for reading our guide, we hope we have provided a positive insight to our company, services, ethos and aspirations.
Disclaimer: All services offered within this guide are subject to terms and conditions. While R L Morris LLP makes every effort to ensure that the content within this brochure is accurate and complete, we provide it for information purposes only, so it is indicative rather than
definitive. We thus make no explicit or implicit guarantee of its accuracy, and, as far as applicable laws allow, we neither accept responsibility for errors, inaccuracies or omissions, nor for loss that may result directly or indirectly from reliance on its content. Users of the
brochure should not take or omit to take any action that relies on information within this brochure. R L Morris LLP may correct or update information or services offered without prior notice. Content © 2014 R L Morris LLP

16. 34-36 High Road, South Woodford, London E18 2QL I T: 020 3086 8844 I F: 020 3006 8846 I E: info@rlmorrisproperty.co.uk I W: www.rlmorrisproperty.co.uk