Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

What are the Challenges facing the Retail Sector? (Presentation for Central Eastern Business Association at City of Bayswater Civic Centre 26 June 2013)

Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Nächste SlideShare
Retail management
Retail management
Wird geladen in …3
×

Hier ansehen

1 von 48 Anzeige

What are the Challenges facing the Retail Sector? (Presentation for Central Eastern Business Association at City of Bayswater Civic Centre 26 June 2013)

What are the Challenges facing the Retail Sector? This is the presentation given by Richard Keeves for the Central Eastern Business Association at a special event held at the City of Bayswater Civic Centre on 26 June 2013. Evan Briers, Director of Investment Property at Hawaiian Group was also a guest speaker on this topic.

What are the Challenges facing the Retail Sector? This is the presentation given by Richard Keeves for the Central Eastern Business Association at a special event held at the City of Bayswater Civic Centre on 26 June 2013. Evan Briers, Director of Investment Property at Hawaiian Group was also a guest speaker on this topic.

Anzeige
Anzeige

Weitere Verwandte Inhalte

Diashows für Sie (20)

Andere mochten auch (20)

Anzeige

Ähnlich wie What are the Challenges facing the Retail Sector? (Presentation for Central Eastern Business Association at City of Bayswater Civic Centre 26 June 2013) (20)

Aktuellste (20)

Anzeige

What are the Challenges facing the Retail Sector? (Presentation for Central Eastern Business Association at City of Bayswater Civic Centre 26 June 2013)

  1. 1. Presented by Richard Keeves Director of Smarter Web Strategies.com and Program Director, Smarter Digital RoadMaps for Retailers Pilot Program www.SmarterWebStrategies.com Twitter: @RichardKeeves Phone: +61 8 9467 1884 What are the Challenges facing the Retail Sector?
  2. 2. • Published August 2012. • Available in paperback and digital format. • Available online and in good bookstores around Australia and New Zealand including Boffins Bookshop, Hay St, Perth Catching Digital How to see your future in the digital blur, Create smarter strategies for your business, and Plan your Digital RoadMap for success A Handbook for business planning in the Digital world.
  3. 3. It’s not just about Digital Age waves
  4. 4. It’s about what is driving the Digital Tsunami
  5. 5. Website: Digital RoadMaps.org • Funded by the WA State Government’s WA Business Online initiative • Partnership between Chamber of Commerce & Industry of WA & Smarter Web Strategies.com A Pilot Program for Retailers
  6. 6. The world is ON SALE
  7. 7. Sad Retailers  Happy Customers 
  8. 8. What do customers really want?
  9. 9. When do customers want to shop? ANY TIME 24.7.365
  10. 10. ANY HOW ANY PLACE ANY WHERE How do customers want to shop?
  11. 11. What are the Challenges facing the Retail Sector?
  12. 12. “We Don’t Know What We Don’t Know” Many lack Street-Smart Wisdom in Online World
  13. 13. “We don’t Know who to Trust”
  14. 14. “My business is very fragmented with different technology”
  15. 15. “Struggle keeping up”
  16. 16. “Just not enough time…”
  17. 17. “We don’t know what we need”
  18. 18. “We’re SICK of Snake Oil Salesmen” There are NO Magic Wands
  19. 19. “We don’t have money to waste. We need good ROI.” ???
  20. 20. “What makes us different?”
  21. 21. “We can’t compete on Price”
  22. 22.  Value  Trust  Service  Availability  Convenience  Experience  Support  Product Differentiation Competing on Price Price is important. But it’s only part of the mix.
  23. 23. Help for Retailers?
  24. 24. • Survey of Retailers • Coaching Program • Webinars • Developing Resources • Database of Service Providers • Website for the Resources • LinkedIn Group Background to the Pilot Program
  25. 25. Webinars 1. Introduction to Digital RoadMaps (Presented by Richard Keeves) 2. What makes you Unique? (Presented by Richard Keeves) 3. Building Trust (Presented by Richard Keeves) 4. Defining and Finding Your Ideal Customers (Presented by Richard Keeves) 5. Strategies for Growth (Presented by Richard Keeves) 6. New Trends in Retailing (Presented by Piers from Vivid) 7. Everything you know about Brand is Wrong! (Presented by Michel Hogan) 8. Stop Delighting Your Customers (Presented by Michel Hogan) 9. Google Places & Google Business Photos (Presented by Marianne Annereau) 10. Smarter SEO & SEM (Presented by Andy Dalton) 11. Conversion Rate Optimization (presented by Mark Garner) 12. Improving Website Checkout Processes & Reducing Shopping Cart Abandonment (Christian Holst and Jamie Appleseed, Baymard Institute, Copenhagen) 13. Taking Payments Online (Presented by Richard Keeves) 14. Getting Smarter with CRM (Presented by Nick Bennett) 15. Getting Smarter with SMS (Presented by Paul Mulvenna)
  26. 26. Resources • Planning the Digital RoadMap • Assessing Your Business • Growth Strategies • Smarter SEO & SEM • Planning Your Website • Using Social Media • Conversion Rate Optimization • Online Payment Processing • Selecting Shopping Carts • Defining Ideal Customers • Brand Building • Behavioural Targeting and Re-Marketing • Learning how to use Google Analytics Provided to Coaching group members, in Webinars, and/or on the program website
  27. 27. Visit the website at www.DigitalRoadMaps.org
  28. 28. So, what’s a Digital RoadMap?
  29. 29. #1 #4 #3 #2
  30. 30. 1. Purpose 2. Greatness 3. Uniqueness 4. Ideal Customers 5. Benefits 6. Essentials The Business… and its We start by defining
  31. 31. e.g. Becoming The Chosen One With Smarter Strategies for the Digital World And we focus on Strategies that make sense Why, What, How…
  32. 32. • Set Goals, Objectives and initial Action Plans. • Usually combination of Small Tweaks today AND Bigger Changes moving forward Today  3 Years’ Time  12 Months THEN Chunk down, Plan next 4 Quarters. We do Possibility Thinking for the Future, choose the priority areas to focus on and prepare the initial Digital RoadMap Implement, Monitor & Improve Update Quarterly & roll forward.
  33. 33. Technology My “Choosing Technology” Mantra –Increased Flexibility –Reduced Risks –Better Options for the Future
  34. 34. Some Observations about the Pilot Program…
  35. 35. • Most retailers have been ‘ripped off’ in the past by web dev firms. • Many retailers probably did not know what they were buying. Who was responsible?
  36. 36. Web Development Companies • do not understand retail. • are limited to their own areas of technological expertise. • often don't admit their limitations & may over-state their expertise. • may be biased or worse. Wrong or even Deceptive. • are not well-liked or well-trusted by retailers. • don't want to be judged on the retailer’s results • just create the website. The retailer needs to manage it. Most web firms
  37. 37. Conversion Rate Optimization
  38. 38. Small Tweaks can mean Big Results • Increasing Conversion Rates from 2% to 3% of website visitors can give 50% increase in sales. • Increasing from 2% to 4% DOUBLES YOUR SALES.
  39. 39. STOP LEAKS
  40. 40. = V i t a l 1. Getting Found Easily with SEO 2. Cost-Effective Accountable Advertising with Google AdWords 3. Understanding Website Activity with Google Analytics 4. Building Trust with Google Places, Business Photos & Reviews 5. Enticing Qualified Visitors with SERP Text and Rich Snippets 6. Running a good website using Google Webmaster Tools 7. Understanding Usability with Google In-Page Analytics
  41. 41. Mobile Business is booming • Massive Threats • Massive Opportunities • Misunderstood • Under-used Mobile 1st Strategies?
  42. 42. 1. It’s time. “Prepare for the Digital Journey or prepare to retire.” 2. Most retailers work ‘in’, not ‘on’. There is lots to learn, lots to do and so little time. 3. All plans change, BUT having a plan is better than not having a plan.
  43. 43. 1. Every business is Unique. Most don’t know it. 2. Everything is about the Customer. Always. 3. All customers are NOT the same. 4. Changes do not have to be BIG. Start with SMALL tweaks. 5. Customers don’t like Pain. Remove it. 6. Focus on improving convenience for customers.
  44. 44. find out who else is in the water As you catch the waves…
  45. 45. Presented by Richard Keeves www.SmarterWebStrategies.com Twitter: @RichardKeeves Phone: +61 8 9467 1884

×