SAScon inspired overview of the Social Local and Mobile trends and how they might impact professional service... ...plus a little future gazing at Google TV and Project Glass

3. of consumers have followed
a brand via social media to
get more information
of brand community
members would recommend
it to friends or family
of brand community
members said it made them
more loyal as customers

6. End user Education and
Customer knowledge
Service sharing
Recruitment New Business

9. 12000
10000
8000
6000
4000
2000
0

16. User Behaviour EU5 UK
Used Smartphone 45.2% 52.6%
Used App 39.2% 49.8%
Used Browser 39.2% 50.6%
Played Games 28.1% 35.4%
Send Text 84.5% 91.8%
Listened to Music 27.5% 27.4%
Used Social network site 26.4% 38.0%
Comscore MobileLens Jan 2012

18. •
•
FirstPartner UK Mobile Ad Spend 2012 to 2016
1,400
£1185m
1,200 £1088
£962m
1,000
Messaging
800 £727m
£ millions Mobile Content
Source: IAB March 2012 600 Search
£449m
400 Display
£203m
200
0
copyright FirstPartner 2012
2011 2012 2013 2014 2015 2016 www.firstpartner.net

21. •
•
•

22. Q1 2012: E-Commerce AOV
£90.00
£80.00
£70.00
£60.00
£50.00
£40.00 Q1 2012 AOV
£30.00
£20.00
£10.00
£0.00
Desktop Smartphone Tablet

28. 28

29. 29