Evvnt Investment

1. ON DEMAND EVENT MARKETING
Invite the world to your Events
INVESTMENT 2018
Inc.
LA | NYC | LDN

2. ON DEMAND EVENT MARKETING
CEO BIO
2018
Richard Green, the CEO & Founder at Evvnt, has over
18 years of experience in technology, publishing and
commerce based startups from eBay, Accenture, Bauer
& Qype (acquired by Yelp for $80m).
A talent in developing new business products, taking
them to market, securing proof of concept and scaling.
A builder of companies and teams that deliver rapid
business growth within global markets.
Richard has a proven track record in taking projects
from zero to substanOal sized operaOons, has applied
experience in the local and internaOonal arena. With
several high growth start-ups under his belt he
idenOfied a gap in the events technology market.

3. ON DEMAND EVENT MARKETING
We are leading events marketing
automation, our mission is to help
people promote and find events.
Marketing Technology - MarTech
MISSION
2018

4. ON DEMAND EVENT MARKETING
INTRODUCTION
If you've aUended an event or conference in the last 4 years, the
chances are you've already experienced .
With 30,000 clients in 139 countries our PromoOon PlaZorm
(EPP) is used to market 250,000 events each year and generates
$1.2m in revenue - one third of it by subscripOon.
Having raised £800,000 in seed funding we've grown organically for
the last 18 months and we are profitable as of January 2018.
raising growth capital to fund a USA growth strategy focused
on local news publishers.
2018

5. ON DEMAND EVENT MARKETING
MARKET SIZE
English Speaking (30%) $17 Billion
USA (17%) $10 Billion
UK (1.4%) $800 Million
July 2013 Frost & Sullivan report entitled “A Survey of Meeting and Event Planning Professionals and Hotel Operators”
January 21, 2014 AdAge article entitled “B2B Marketing Budgets Set To Rise 6% in 2014: Forrester”
January 21, 2014 Forrester Research report entitled “Focus B2B Marketing Budget Gains On Business Outcomes To Succeed In 2014”
$500 billion being spent on events and conferences annually
as noted by Forrester Research, with 20% typically being
assigned to a marke@ng officers budget.
Total addressable market
$58 billion p.a
Expenditure on events market Addressable market
2018

6. ON DEMAND EVENT MARKETING
Competitors & Landscape
SpinGo Event Management Licensing & Ticket %
PointsLocal Event Calendars Licensing
EvieSays Event Calendar License Licensing
$1bn valua@on – NY Stock Exchange Flota@on 2017
$63m series A
Exited for $100m to Constant Contact
Discovery & Premium Services Commericals
2018

7. ON DEMAND EVENT MARKETING
Time sensitive content such as events are
fast becoming a key differentiator in the
local information race, and is well
placed to make a major impact in this
exciting space.
James Moore – SVP of Global Partnerships at Web.com
“
”
2018

8. ON DEMAND EVENT MARKETING
THE PROBLEM
Millions of events are already manually submiPed via mul@ple
marke@ng plaQorms to thousands of media channels, yet they s@ll fail
to be marketed successfully.
• A fragmented industry
• 1000’s of publishers genera@ng liPle revenue
• Fickle, mul@-channel consumers
• Ineffec@ve & complicated tools
• No ad-solu@ons delivering ROI value
2018

9. ON DEMAND EVENT MARKETING
THE SOLUTION
An on demand event marke@ng plaQorm connected to the world’s best
event publishing sites, crea@ng event marke@ng success from every single
event submission.
• A leader in event marke@ng
• Mul@-channel publishing, unifying the industry
• ‘Content everywhere’ strategy
• Genera@ng revenue for publishers
• Simple & intui@ve to use
• Affordable & accountable
2018

10. ON DEMAND EVENT MARKETING
was the number one choice for
creating buzz around events, the service
saved on time, human resource and also
gave us the results we needed quickly.
James Wight – Global Marketing Director – UBM
“
”
2018

11. ON DEMAND EVENT MARKETING
IN A NUTSHELL
Promo@on - a unique and powerful Event Promo@on PlaQorm to
empower people, event organizers and venues of all sizes to manage and
promote their events data across the industry’s largest ecosystem of
event lisOng sites, calendars, directories, OckeOng providers, social
networks and search engines from one single plaZorm.
Discovery - Easy to implement tech to discover events for media sites.
Powered by data & delivering new revenue to publishers.
2018
provide a turnkey soluOon for events on media sites, combining
events data, an event discovery calendar, white label submission forms,
premium products and partner reporOng.

12. ON DEMAND EVENT MARKETING
I’m a firm believer that is changing
the event marketing space and I look
forward to seeing what else this dynamic
team brings to the table.
- Franc Coleman @ Hearst Media
(SFGate, SF Chronicle and Seattle PI) Digital Product
Manager
“
”
2018

13. ON DEMAND EVENT MARKETING
Local News Publishers
2018
‘Plug & Play’ event discovery with data and a transac@onal add-event form
technology that delivers 3% to 11% conversion to a $500 per event premium.

14. ON DEMAND EVENT MARKETING
TRACTION
A company with $2.3m in revenues forecast for 2018, offices in London,
opening in NYC & LA with 7 full @me members of staff, 89% margin on
so_ware with 53% revenue growth quarter on quarter.
2018
0
5000
10000
15000
20000
25000
Q312
Q412
Q113
Q213
Q313
Q413
Q114
Q214
Q314
Q414
Q115
Q215
Q315
Q415
Q116
Q216
Q316
Q416
Q117
Q217
Sign Ups & Users
Cumula@ve
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
2012 2013 2014 2015 2016 2017 YTD
Events Promoted Per Annum
non cumulaOve

15. ON DEMAND EVENT MARKETING
PRESS RELEASE - TODAY
Evvnt Launches Strategic Partnerships Targe@ng US Local News & Media Industry
San Francisco, USA, February. 26, 2018 - Evvnt Inc, the digital event markeOng plaZorm,
has announced its expansion into the USA that includes six strategic partnerships with
leading data, OckeOng, plaZorm and search companies. Launching integraOons including
Ticketmaster, Eventbrite, Universe, Bandsintown, Ticketsauce and SpokenLayer, means
that Evvnt conOnues to prove itself as the soluOon to the challenge of moneOzing online
event discovery and promoOon for the news, media and publishing industry.
2018

16. ON DEMAND EVENT MARKETING
TIMELINE & EXIT
Investment focused on development,
market expansion & servicing key partners.
• Launch publisher tools & scale distribuOon.
• 1500+ US publishers & resellers.
• Launch 2 new services – TickeOng & Social.
• 3000+ US publishers & resellers.
• 1m+ event submissions
• Projected revenues $20m in 2020.
2018
Valuation
$9.6m
2018
Capital
$500k
2019
Percentage
4.9%
2020