Event Marketing

1. August 2014
INVEST IN THE FUTURE OF SUCCESSFUL EVENT MARKETING
FUNDRAISING | 2017
evvnt

2. August 2014
IN A NUTSHELL
If
you've
attended
an
event
or
conference
in
the
last
5
years,
the
chances
are,
you've
already
experienced
evvnt .
With
24,000
clients
in
139
countries,
the
evvnt
platform
is
used
to
market
137,000
events
and
generates
$1.2m
in
revenue
-­‐ one
quarter
of
it
by
subscription.
Having
raised
£800,000
in
seed
funding,
we've
grown
organically
for
the
last
18
months.
We
are
getting
close
to
being
profitable
and
we're
promoting
320%
more
events
that
this
time
last
year.
We're
now
raising
growth
capital
to
accelerate.
We
will
convert
existing
business
to
recurring
revenue
and
target
the
remaining
4.4
billion
events
that
are
listed
globally
each
year.
With
just
0.1%
market
share,
we'll
turn
over
more
than
$130m
per
annum.
SUBMIT
ONCE

3. August 2014
To become the greatest place to
promote an event online.
Our mission is to help people
promote and find events.
Marketing Technology - MarTech
MISSION SUBMIT
ONCE

4. August 2014
THE PROBLEM
evvnt ON DEMAND EVENT MARKETING
SUBMIT
ONCE
• Fragmented
industry
in
chaos
• 1000’s
of
publishers
• 100’s
of
services
available
• Fickle,
multi
channel
consumer
• Ineffective
&
complicated
tools
• Time
consuming
&
not
cost-­‐effective
• Limited
reporting
on
delivered
value
Millions
of
events
are
manually
submitted
via
multiple
marketing
platforms
to
thousands
of
media
channels
yet
still
fail
to
market
an
event
successfully.

5. August 2014
THE SOLUTION
evvnt ON DEMAND EVENT MARKETING
SUBMIT
ONCE
• Unique
SaaS
platform
• Consolidation
of
tools
• Multi
channel
delivery
• Simple
&
intuitive
to
use
• Affordable
&
transactional
• Total
accountability
• Event
organizers
friendly
On
demand
event
marketing
platform
connected
to
the
world’s
best
event
marketing
services
creating
cost
efficient
event
online
promotional
campaigns,
in
a
few
clicks.

6. August 2014
was the number one choice for
creating buzz around events, the service
saved on time, human resource and also
gave us the results we needed quickly.
James Wight – Global Marketing Director – UBM
evvnt
SUBMIT
ONCE
“
“

7. August 2014
MARKET SIZE
evvnt ON DEMAND EVENT MARKETING
Total English Speaking (30%) $17 Billion
Of which USA (17%) $10 Billion
Of which UK (1.4%) $800 Million
July 2013 Frost & Sullivan report entitled “A Survey of Meeting and Event Planning Professionals and Hotel Operators”
January 21, 2014 AdAge article entitled “B2B Marketing Budgets Set To Rise 6% in 2014: Forrester”
January 21, 2014 Forrester Research report entitled “Focus B2B Marketing Budget Gains On Business Outcomes To Succeed In 2014”
SUBMIT
ONCE
Expenditure on events market Addressable market
$500
billion
being
spent
on
events
and
conferences
annually
as
noted
by
Forrester
Research,
with
20%
typically
being
assigned
to
a
marketing
officers
budget.
Total addressable market
$58 billion p.a

8. August 2014
HOW IT WORKS
evvnt ON DEMAND EVENT MARKETING
A
single,
intuitive,
transactional
event
marketing
technology
that
allows
event
organizers
to
publish
their
events
to
a
broad
range
of
marketing
services.
It’s
fast,
easy
to
use
and
comprehensive,
giving
organisers
the
tools
needed
to
reach
as
wide
an
online
presence
as
possible
and
track
the
impact
across
multiple
channels
from
one
platform.
As
the
starting
point
to
every
event
promotion,
people
will
be
seamlessly
introduced
to
a
range
of
relevant
marketing
services
to
ensure
a
successful
event
through
online
marketing
automation.
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ONCE
evvnt evvntly invvite discovvr
LISTINGS MARKETING TICKETING DISCOVERY

9. August 2014
TRACTION
evvnt ON DEMAND EVENT MARKETING
SUBMIT
ONCE
A
company
with
$1.2m
in
revenues
for
2016,
offices
in
London,
10
full
time
members
of
staff,
89%
margin
on
software
with
over
300%
events
promoted
growth
quarter
on
quarter*.
0
5,000
10,000
15,000
20,000
Q2-­‐‑12
Q3-­‐‑12
Q4-­‐‑12
Q1-­‐‑13
Q2-­‐‑13
Q3-­‐‑13
Q4-­‐‑13
Q1-­‐‑14
Q2-­‐‑14
Q3-­‐‑14
Q4-­‐‑14
Q1-­‐‑15
Q2-­‐‑15
Q3-­‐‑15
Q4-­‐‑15
Q1-­‐‑16
Q2-­‐‑16
Q3-­‐‑16
Sign
ups
&
users
Cumulative
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
2012 2013 2014 2015 2016 2017 YTD
Events
Promoted
Per
Annum
non
cumulative
*
Q1
17
on
Q1
2016

10. August 2014
BUSINESS GROWTH
evvnt ON DEMAND EVENT MARKETING
SUBMIT
ONCE
Founded
April
1st 2012
launching
the
first
event
listing
aggregator,
acquired
three
event
technology
companies
and
awarded
an
Innovate
UK
government
grant.
• $1.2
in
annual
revenues
• Operating
in
139
countries
• 24,000
customers
• 137,000
events
promoted
• 2.6m
event
listings
created
• 4500+
media
partners
• 30
strategic
partners
&
resellers
Strategic
Partners

11. August 2014
Time sensitive content such as events are
fast becoming a key differentiator in the
local information race, and is well
placed to make a major impact in this
exciting space.
James Moore – SVP of Global Partnerships at Web.com
evvnt
SUBMIT
ONCE
“
“

12. August 2014
INVESTORS
evvnt ON DEMAND EVENT MARKETING
SUBMIT
ONCE
Having
closed
rounds
to
the
sum
of
£800k
of
investment
from
existing
investors,
corporate
investors,
government-­‐backed
Innovate
UK
and
industry
leaders,
we
now
need
your
support
to
finance
our
growth.
• 30
private
investors
• Former
Managing
Director
at
Goldman
Sachs
• Former
Managing
Director
at
Royal
Bank
of
Scotland
• Former
Managing
Director
Morgan
Stanley
&
JP
Morgan
• Former
Global
Marketing
Director
at
UBM
Conferences
• Innovate
UK
Government
Grant

13. August 2014evvnt ON DEMAND EVENT MARKETING
TIMELINE & EXIT SUBMIT
ONCE
Investment to create a $100m+ events
media & marketing company in 4 years.
• Double
sales
team
• Launch
publisher
tools
&
scale
distribution
of
our
‘add
event’
form
tech
• Revenue
geographical
diversification
• Launch
two
new
services
• 1m
event
submissions
• $8m
revenues
and
projected
$16m
in
2020
2017
2018
2019

14. August 2014
CEO BIO SUBMIT
ONCE
Richard
Green,
the
CEO
&
Founder
at
evvnt
with
over
16
years
of
experience
in
technology,
publishing
and
commerce
based
startups
from
eBay,
Accenture,
Bauer
to
Qype
acquired
by
Yelp
for
$50m.
A
talent
in
developing
new
business
products,
taking
them
to
market,
securing
proof
of
concept
and
scaling.
A
builder
of
companies
and
teams
that
deliver
rapid
business
growth
within
global
markets.
Richard
has
a
proven
track
record
in
taking
projects
from
zero
to
substantial
sized
operations,
has
applied
experience
in
the
local
and
international
arena.
With
several
high
growth
start
up’s
under
his
belt
he
identified
a
gap
in
the
events
technology
market
which
he
is
now
100%
focused.

15. August 2014
THE TEAM SUBMIT
ONCE
Richard
Green Sacha
Sebbah Nathan
Ward Kent
Daniels Philip
Lardi
CEO
&
Founder CFO Head
of
Sales CEO
-­‐ Middle
East Head
of
Product
Robert
Salesas Magdalena
Bogdal Radoslaw
Piatek Artur
Wlodarczyk Krystian
Koper
CTO Technology
Lead Senior
Developer Senior
Developer Senior
Developer
Tim
Chambers Lee
McCabe Colin
Nunn Max
Von-­‐Etzdorf Mark
Unsworth
Former
Live
Nations Former
Facebook Finance
Director Golden
Rock
Capital Former
7Digital
ADVISOR
TECH
MGTS

16. August 2014
INVEST IN THE FUTURE OF SUCCESSFUL EVENT MARKETING
FUNDRAISING | 2017
evvnt
Richard Green
CEO & Founder
+44 7787 527499
richard@evvnt.com
www.evvnt.media
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