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Assessing Project Feasibility




         Passion
Assessing Project Feasibility




            Skill
Assessing Project Feasibility




         Demand
Assessing Project Feasibility



       Skill    Passion


          Demand
Assessing Project Feasibility



        Skill   Passion


          Demand
                          A Winner!
Assessing Project Feasibility
Overview 1 of 3

Why?                  SWOT
• Objectives          • Strengths
                      • Weaknesses
Description           • Opportunities
• Physical            • Threats
• Value Proposition
Assessing Project Feasibility
Overview 2 of 3

Market Demand          Assessment Data
Assessment
                       •   Desktop Research
• Current              •   Market Scoping
• Forecast             •   Industry Insight
                       •   Market Testing
Assessing Project Feasibility
Overview 3 of 3

Financial Model

•   Project Budget     • Balance Sheet
•   P&L
•   Cashflow
•   Breakeven
Assessing Project Feasibility

Why?

Objectives           Exit Strategy?
  • What are
     you trying to
     achieve?
  • Values?
Assessing Project Feasibility

Description

• Physical

• Value Proposition
  • What’s In It For Me (The Consumer)?
Assessing Project Feasibility


SWOT
•   Strengths
•   Weaknesses
•   Opportunities
•   Threats
Assessing Project Feasibility

Market Demand Assessment

• Current
• Forecast
Assessing Project Feasibility
Assessment Data

•   Desktop Research
•   Market Scoping
•   Industry Insight
•   Market Testing
Assessing Project Feasibility

Financial Model

•   Project Budget
•   P&L
•   Cashflow
•   Breakeven
•   Balance Sheet
Assessing Project Feasibility

Financial Model
A business creates value for its owner in 2 ways:

• Cashflow – income stream
• When it is sold – realization of asset value
Assessing Project Feasibility

Financial Model
Be clear how important each component is to you.

• Cashcow – strong cashflow, low sale value. E.g.
  doctor’s surgery.
• Gold nugget – modest cashflow, high ‘goodwill’,
  strong asset base (bricks and mortar). E.g. factory,
  guesthouse.
Assessing Project Feasibility
Conclusion
Trust the numbers.

Consider the alternatives.

Have an exit strategy.

Think long term.
Have fun!
Assessing Project Feasibility
Next Steps

If you would like to learn more about this or any
other business-related topic, please contact
Richard

via email   richard@mybusinessbydesogn.net,
call        0427 27 27 54
or visit    www.mybusinessbydesign.net
Assessing Project Feasibility




 www.mybusinessbydesign.net

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Assessing Project Feasibility