Findit Sales Presentation

Establishing brand & increasing search rank
Let’s Get Started

What is findit?
OMAHA WORLD-HERALD ADVERTISING SOLUTIONS
Findit is service provided by the Omaha World-Herald that
is designed to help businesses better establish and
promote their BRAND while at the same time increase
their online search ranking. Establishing a strong and
powerful brand helps influence a consumers buying
decision when researching different companies to do
business with.
Monthly print promo in
the Omaha World-Herald
Omaha.com Email Blast Print Online Directory
Brand =
REPUTATION X VISIBILITY X CONSISTENCY

How consumers make decisions
Of consumers trust online advertising via
search, social & mobile and are Influenced
by local advertising promotions
Of people trust recommendations
from friends and family. Getting word
of mouth referrals from friends,
relatives or co-workers
Either way, each behavior
leads to continued
research online
61%92% 100%
Source: Business News Daily David Mielach, BusinessNewsDaily Staff Writer | April 13, 2012
80% of consumers receive referrals
from colleagues who have no prior
experience or relationships with
businesses or service providers.
80%

The Buying Process – What drives sales?
Brand & Discovery
Research Online
Decision
Purchase
Retention
Large Audience – Branding & marketing leads to
word of mouth & referrals
Searching and gathering information
Reading websites & reviews
Review information for a decision
Customer / Client visits or calls for information
Social Media & Reviews
Continued Branding
Discover Research Decision Purchase
Interest through promotional
advertising and referrals
Research using the internet to
view sites and reviews
Decision is made to invest with
chosen company
Purchase is made and advocates
leave reviews and great feedback!

Decisions to buy / make a purchase are being made before consumers step foot inside your door or call you!
Source: BIA/Kelsey Local Commerce Monitor™, Wave 17 (Q3/2013). Base: SMBs that advertise on television.
60%
75%
83% 83%
40%
25%
17% 17%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2010 2011 2012 2013
Before Entering Store In-Store
Why branding is important

A recent study by market research company, Dimensional
Research, finds that 90% of consumers say that positive
online reviews influence their purchasing decisions.
A study conducted by Yodle, New York based
internet marketing company, found that 87% of
small business owners do not ask customers to
post reviews about their experiences online.
Google takes your online business listing accuracy and your
online reviews into consideration when ranking your business
in their online search engine versus your competition. They
emphasize on their help pages the importance of making sure
your business information is complete and accurate and that
establishing a strong, accurate and positive online presence is
are important SEO factors.
The 3rd biggest negative ranking factor is
mismatched Name, Address & Phone
Numbers. Inaccuracies like these will kill your
local SEO (Search Engine Optimization).
The #1 negative local ranking
factor, according to digital
consulting company Moz, is a
listing detected as a inaccurate
business location.
90%
87%
#1
3rd
What is considered when researching

What we know about your needs
• Your target customers will mostly come from a 10 mile radius of your business
• When you do a search online of “Hearing Aids” in Omaha, your business doesn’t show up on the
first page of search results
• Peak season for your business is in the Spring, after tax season
• Any person with mild to moderate hearing loss regardless of age is your target consumer
• Top marketing channels your competitors are using: Social, Coupon, Print

How we can help with your objectives
• Beltone and Miracle Ear and others within 10 miles of your business are stealing your customers
• You need to use the internet but aren’t sure where to start
• On average, you have 10 new customers per month but would like to increase that to 20
• Most of your new customers are from “word of mouth” recommendations
• You have a website but haven’t been very successful with obtaining new customers

Why OWH is offering findit as a service?
270 14 1.3 94
Thousand Daily Readers of the
Omaha World-Herald
Million monthly page
views on Omaha.com
Million monthly unique
visitors to Omaha.com
Thousand double opt-in
email blast subscribers
OWH can promote your brand to
hundreds of thousands of local area
consumers each day!
Search engines love Omaha.com!
We have natural, organic traffic due
to the fact that we cover so many
real time events within the local
community!
Omaha.com is considered a
“high value” website!
With findit you can put your
accurate business information on
Omaha.com and take advantage of
being connected to a site with tons
of traffic!
This really gives your business a
competitive edge in the eyes of
search engines!
Source: Scarborough Omaha Custom Study Feb-April 2014.
The geography is the 24-county Omaha Designated Market
Area. INA stands for Integrated Newspaper Audience and
is the 7-day net cume reach for all World-Herald products
combined, including the 5-day net cume reach for all
World-Herald products combined, including the 5-day net
cume reach of last Sunday's World-Herald or the 7-day net
cume reach of Omaha.com. For each of the TV stations
shown, the Monday-Friday cume reach of each local late
TV news program was added to the 7-day cume reach of
each TV station's website.
Late News & TV News Website Cumes
vs. The Omaha World-Herald’s weekly
Print & Online reach -
43.9%
60.6%
32.5%
17.9%
10.4%
OWH +
omaha.com
The Omaha World-Herald and Omaha.com reaches 6 out of 10 adults within the greater
Omaha and surrounding areas!
Being able to take advantage of premium, promotional tools with a consultant that already
understands your business goals is a winning combination for success!

Integrated News Audience Demographics
15%
7%
18%
21%
19%
13%
7%
% of Visitors
<18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
34%
37%
18%
11%
Household Income
$0 - $50K
$50 - $100K
$100 - $150K
$150K +
31%
46%
23%
Education
No College
Some College
Graduate
62%
38%
Gender
Male
Female
34%
66%
Family Size
Have Kids
No Kids
Source: Scarborough Omaha Custom Study Feb-April 2014. The geography is the 24-county Omaha Designated Market Area. INA stands for Integrated Newspaper Audience and is the 7-day net cume reach for all
World-Herald products combined, including the 5-day net cume reach for all World-Herald products combined, including the 5-day net cume reach of last Sunday's World-Herald or the 7-day net cume reach of
Omaha.com. For each of the TV stations shown, the Monday-Friday cume reach of each local late TV news program was added to the 7-day cume reach of each TV station's website.

How findit works?
You provide OWH with
your accurate business
information
OWH creates an enhanced business
listing on Omaha.com connecting you
to a high value website.
OWH submits your accurate business information to
the top 4 largest data providers around to insure that
your information is accurate across the web.
OWH provides you with a multi-media
promotional mix that puts your business or
services in front of thousands of consumers
within the greater Omaha area.
Over time your information online becomes
more accurate and you can monitor your
online reputation by using our reputation
reporting software.
You create a system of new
incoming customers who leave
great reviews online while
enhancing your online presence,
search engine raking and
LEADS TO NEW CUSTOMERS!
Promoting a powerful brand combined with an accurate
and positive and accurate online presence is the key to
generating new customers and more referrals!
HELPS WITH PROMOTING YOUR BRAND
HELPS WITH SEARCH RESULTS!
HELPS WITH SEARCH RESULTS!
LEADS TO A STRONGER BRAND

The key to listing distribution is to link
high value, authoritative websites and
directories back to your business’s
website in which pushes your site
higher in page rank results.
Listing Distribution – Helps Search Ranking
Judy’s book
Visibility
• Automated listing placement across the web
• Automated listing correction across the web
Clients save valuable time & money maintaining an
accurate online presence
Distribution to various
Online Search Sites
Yahoo!
Google Yelp
Manta
Citysearch
Bing
Yellowpages
Dex

Visibility Premium – Helps Search Ranking
Judy’s book
Distribution to various
Online Search Sites
Visibility
• We will make manual corrections on already
claimed business listings
Clients save valuable time & money maintaining an
accurate online presence

Promoting your Brand with findit
Monthly Group Full Page print ad
in the Omaha World-Herald
Monthly Group Email Blast to over
94K+ opt-in email subscribers
Digital display banner advertising
on Omaha.com
Don’t forget that you will also have a premium Enhanced
Directory profile on Omaha.com connecting you to a high value
website and access to our Reputation Monitoring software
enabling you to manage your reputation online while advertising
your business through an awesome mix of promotional products!
You’ll also get a 30, 60 & 90
day report giving you great
insight on how your online
web presence is doing and
the steps you can take to
grow your share of voice
online even more!
This helps your search engine results!

Website Development
An additional unique service of findit is our ability to
create websites for our clients that are both optimized
for excellent search engine ranking and also mobile
friendly! A website is the cornerstone of your
business’s online web presence and if developed
properly can be an extremely useful tool for driving
new business, reaching more customers and
establishing powerful brand!
With the solutions and services
provided by findit we can help
business energize your business’s
online web presence!

Helping your website rank better
1.
2.
3.
GREAT CONTENT / OPTIMIZED SITE – Making sure that your website
has keyword rich content and is optimized for search engines!
EXCELLENT ONLINE PRESENCE – Search engines love it when your
business information is accurate and when you have great online reviews
across multiple online directories and review sites!
TRAFFIC – Generating high volumes of traffic to your website on a
consistent basis is always a great way to increase search ranking results!
A Step Further:
• 3 basic steps to help your website rank
higher in search engine results pages

Responding & Monitoring Online Reviews
• Monitor and create responses to
negative and positive reviews.
• Craft strategies for growing 5 star
reputation!
Not only are reviews important in
regards to being an important search
engine ranking factor but they also
show up in search results as well.
Importance of
Reviews

In addition to website development, through findit
you also have the option to have social media pages
developed and created for you! Whether it’s facebook,
twitter, Google+ or all three we can accommodate your
needs! We’ll even post on your social media pages up
to 4x a week on your behalf!
Social Media Development

Social Media Posting
• Facebook, Google + & Twitter.
• Thoughtful and engaging social posts with
the business owner’s specialized
knowledge.
• Social Marketing reporting tools through a
partner-branded dashboard.
• Offer discounts and coupons that draw in
new customers.

Attract even more customers!
Whether you’re looking to bring new website visitors,
get your phones ringing or keep customers coming
back, we can help with Google Adwords also!
Reach the right people at the right time:
your business gets found by people on Google precisely
when they’re searching for things that you offer!
Why you need it:
As of right now your business doesn’t show at the top
of Google search results. By improving your visibility
you can generate a few more leads and increase brand
awareness for your business!
How it works

What is Google Adwords?
Google AdWords is Google's online
advertising program that lets you reach new
customers and grow your business! Google
adwords uses method call PPC (pay per click)
advertising to maximize the effectiveness of a
campaign
What is PPC?
Pay Per Click – You pay every time
an ad is clicked. Different
keywords and phrases have
different cost per click.
It’s Importance
PPC is a quick way for you to bring
traffic to your site if you’ve
established your brand. It’s also
extremely measurable.
How we do PPC:
PPC is more than being the highest
bidder on a keyword or phrase. It’s
also about having the best
message and quality ad.

Positive impact of Adwords + Presence
Studies show there is a positive impact that paid
and organic searches results have on each other:
Proper brand advertising
and promotions allow for
consumers to discover
products, needs and / or
services that ultimately lead
to an online search
Being on the first page of Google
both organically and paid with your
brand, offers and reviews helps
influence that buying decision to
be made with your business.
Results showed that natural search clicks were
17% higher on days when paid search ads
were running, garnering for more “free” clicks
simply by running paid search ads alongside
organic results.
17%

Reaching an even larger audience
You can also promote your brand, services and
products throughout the market using key
online placement strategies that get your
message in front of a high quality audience on
multiple websites!
You tell us your ideal client or customer down
to the geographical location and behavior and
we’ll put your ads in front of them on a network
of credible, “high-value” websites when they
are in the market for your business services!
Extended audience.
PackageOptions.
We package our audience extension services based on the needs of our clients! In order to take
advantage of our audience extensions program our clients first have to be a part of our Findit Brand
Builder Plus in efforts of insuring the proper establishment and promotion of your brand first!
Recap Findit

Recap - Features & Benefits of findit
FINDIT BUILDS BRAND
AND SEARCH RANK
CONSUMERS TRUST
REFERRALS
BRANDING + SEARCH
RANK = INFLUENCE
REVIEWS & ACCURACY
ARE IMPORTANT
OMAHA.COM IS THE
SECRET SAUCE!
FINDIT MAKES IT EASY
– KEY IS BRANDING
Findit was developed to help you establish your brand, promote
your brand and increase search results at the same time!
Consumers like doing business with you when they receive a
referral but referrals stem from promoting your brand!
A powerful brand plus a great search rank gives you an
advantage in the consumer decision making process!
Consumers love when you have positive reviews and Google
loves consistency and accuracy with your online presence
Being connected to a high value website like Omaha.com
gives you’re a competitive search ranking advantage.
The findit program is a fully developed program that is based on
the premise of establishing brand offline and online!

Additional Add-ons and Options
Google+ Business Profile Page
Facebook Business Profile Page
Twitter Profile Page
Visibility Premium
Review Monitoring
Social Posting Plus
Listing Distribution
Professional page setup with logo, company images, business profile
and mission statement.
Professional page setup with logo, company images, business profile
and mission statement.
Professional page setup with logo, company images and custom header.
Findit services will manually monitor and submit correct listing
information to top listing sources.
Response to negative and positiive online reviews. Starts once profiles
are claimed or login credentials are received by findit services!
Includes 4 (four) post per week on Facebook, Twitter and Google+
Automatic syndication of data with findit’s 4 (four) data partners –
Factual, Neustar, Acxiom and Infogroup.
Services Features Rates
350 / 1x setup
250 / 1x setup
150 / 1x setup
50 / mo.
150 / mo.
200 / mo.
25 / mo.
Website Development
Get a premium, optimized website setup up that is mobile friendly
within 7 to 10 business days. 160 / mo.
Google Adwords Campaign Includes development of google ads and implementation 500 / mo. – min.
Extended Targeted Audience Target and place ads on national leading news websites with high-quality
content by consumer behavior, geographically, and/or by mobile! +6 / to DVC CPM
*In order to take advantage of our additional add-on options you must be a Findit Brand Builder Intro participant or a Brand Builder Plus participant for the Extended Targeted Audience services.

Enhanced Featured Directory Listing
Local Offers Listing
Social Media Links
Organic SEO with Google
Access to Image Insight
2x2 in Monthly ½ Page Print Promo
Uploaded 2x2 Print Ad on Omaha.com
Storefront Formatting
Help with Google Registration
300k Digital Display Banner Impressions
Print ad in Monthly Email Blast Promo
Visibility Premium
Social Posting Plus (setup fees not included)
Review Response
Social Media Links
Visibility Premium
Social Posting Plus
Review Response
Social Media Links
Visibility Premium
Social Posting Plus
Review Response
Social Media Links
Digital Display Banner Impressions
Visibility Premium
Social Posting Plus
Review Response
How to get started with findit
Brand Builder Enterprise
Brand Builder Ultimate Brand Builder Plus Brand Builder Intro
1240/mo
745/mo 495/mo 295/mo
BESTVALUE
$2,677 / mo. value
$1,775 / mo. value $1,082 / mo. value $482 / mo. value
LET’S GET STARTED! LET’S GET STARTED! LET’S GET STARTED!LET’S GET STARTED!

Engaging an Audience Bundle
+ Engaging an Audience
+930/mo
35K Additional ads on Omaha.com
$500 Google® Adwords Campaign
50K Targeted Ads on Facebook•
Mirrored Trackable Page
Call Tracking
Caller Analytics
Enhanced Leads
+ ADD TO SERVICES
Brand & Discovery
Research
Decision
Purchase
Retention
45K+ ads on Omaha.com
Call Tracking
Caller Analytics
Enhanced Leads
70K+ ads on Omaha.com
Call Tracking
Caller Analytics
Enhanced Leads
+1110
/mo
+1450
/mo
You can also promote your brand,
services and products throughout
the market using key online
placement strategies that get your
message in front of a high quality
audience on multiple websites!

Active Searchers Bundle
+ Active Searchers
+865/mo
+ ADD TO SERVICES
Brand & Discovery
Researching Online
Decision
Purchase
Retention
35K Targeted Network Ads
Call Tracking
Caller Analytics
Enhanced Leads
Call Tracking
Caller Analytics
Enhanced Leads
Call Tracking
Caller Analytics
Enhanced Leads
+1055
/mo
+1290
/mo
Put your message in front of an
audience that is looking for your
products and services! These
online consumers have already
made a commitment to
“eventually” making a decision to
do business! Be relevant during
that time in the buying process!

In Market Buyer Bundle
+ In Market Buyer
+1350/mo
+ ADD TO SERVICES
Brand & Discovery
Researching Online
Decision
Purchase
Retention
40K Retargeted Network Ads
Call Tracking
Caller Analytics
Enhanced Leads
Call Tracking
Caller Analytics
Enhanced Leads
Call Tracking
Caller Analytics
Enhanced Leads
+1750
/mo
+2150
/mo
These consumers are at the tipping
point and just at that point where
they are ready to buy! They know
what they want and how they want
it and now all you have to do is
promote your info, get them clicking
or calling and seal the deal!

Moving Mobile Bundle
+ Moving Mobile
+950/mo
$500 Mobile Google Adwords
40K Mobile Targeted Network Ads
Call Tracking
Caller Analytics
Enhanced Leads
+ ADD TO SERVICES
Brand & Discovery
Researching Online
Decision
Purchase
Retention
$600 Mobile Adwords Campaign
Call Tracking
Caller Analytics
Enhanced Leads
+1200
/mo
+1450
/mo
Does your audience tend to be a
bit more mobile conscious these
days! Awesome, we can promote
your brand to this audience and
target very specific behaviors that
you are declaring as your target
audience on mobile devices!
$700 Mobile Adwords Campaign
Call Tracking
Caller Analytics
Enhanced Leads

Keeping customers happy!
+ Retention Bundle
+800/mo
+ ADD TO SERVICES
Brand & Discovery
Researching Online
Decision
Purchase
Retention
+1100
/mo
+1400
/mo
80% of your company’s future
revenue will come from 20% of your
current client base. AS consumer
choice grows and attention spans
drop you need to take a more
customer-centric approach to your
marketing efforts!

Our Recommendations
• Website Development
• Brand Builder Ultimate
• Google+ Profile Page Setup
• Facebook Business Profile Setup
• Twitter Account Setup
• Engaging an Audience Bundle Option 1
$750 (1x setup)
$2,330 / mo. for 12 months
Email to Get Started

Our Recommendations
• Brand Builder Enterprise
• Facebook Business Profile Setup
• Twitter Account Setup
• In Market Buyer Bundle Option 1
$400 (1x setup)
$2,590 / mo. for 12 months
Email to Get Started

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