This presentation is all about recruitment using social media, ways, steps, referrals on social media, and experience too.

1. THE SPARKS FOUNDATION
INSPIRING INNOVATING INTEGRATING
#Task 1
Presented By : Richa Jain
Human Resource : Talent Acquisition
Recruitment Article And Posts

2. ARTICLE :SOCIAL MEDIA AS A TOOL FOR
RECRUITMENT
 Recruitment is the process of attracting and
encouraging potential employees to apply for a position,
while selection is the process of making fair and relevant
assessment of the strengths and weaknesses of
applicants to hire them.
 Since the use of social media is largely increasing.
Social media could be a powerful tool to advertise a job
and create a competitive advantage to reach a greater
pool of potential candidates. With the beginning of social
media era, communication has become extremely
convenient and effective.” What is social media? Social
media is any digital tool that allows users to quickly
create and share content with the public.” There is wide
range of websites and app. Some like LinkedIn,
Medium.com, facebook Etc.

3. BASIC STEPS FOR RECRUITMENT
ON SOCIAL MEDIA
Create A company
profile
Post JOB opening on a
Company Page
Stay active
Direct message to
reach candidates
Use an ATS(Applicant
tracking system) to post
job and Screening
candidates

4.  Create a company profile
Use relevant keywords in the profile for better search visibility.
 Create a headline that will appeal the top talent.
 Add testimonials to the profile.
 Share useful content regularly so that like-minded candidates can identify your company
Post Job opening on company’s page:
 Post a job on the LinkedIn company page
 Post a job on LinkedIn profile
 Post a job in the LinkedIn group
 Stay active: Staying active in the group and posting relevant content will allow you to
continually post job openings and market the positions to many members.
 Direct message to reach Candidate: InMail is a great LinkedIn feature that allows
you to reach out to candidates you are not connected to. According to LinkedIn’s
research, the average response rate to LinkedIn InMail is 85%. And this is 3 times
higher than a traditional email’s response rate. Hence, if you’re hiring, using this feature
will ensure that you do not miss out on great talent.
 Use an ATS to post jobs and screen candidates: You can use an ATS
(applicant tracking system) that has a LinkedIn partnership for a better Use experience.
ATS, i.e., talent acquisition software helps you streamline the recruitment process by
allowing you to post job openings on LinkedIn for free as well as on other job boards
directly. it helps you to create a talent pool online.


5. DIFFERENT AND EFFECTIVE WAYS
OF RECRUIMENT
 Recruitment

 Internal sources External sources

 Referral’s Networking events
 Promotion of existing employees Body shopping or
 employment agencies
 Rehiring past employees
 Video interviewing

 Talent pool database
 Educational institutions

 Job Portals

 Social Media


6. HOW TO GET REFERRALS FROM PEOPLE ON
LINKEDIN?
:

Find the right person-:
# Find people working in your target company.
# Prefer people in the same domain,
Send the message-:
# Talk to the point with proper context
# Keep the message informative. Send your message with proper job
id and URL of the job (from company career page, LinkedIn etc.)
# “Sell yourself” i.e., tell what have you done till now.
Follow-up-:
#Right message sent to the Right person, chances are high to get
more referrals.
# send follow-up messages .
# Send 2-3 maximum follow-up messages across 10-15 days.

7. RECRUITMENT POSTS

8. RESPONSE ON POSTS FROM
VARIOUS MEDIA

9. RESPONSE ON LINKEDIN

10. THANK YOU SPARKS FOUNDATION FOR GIVING
ME THIS OPPORTUNITY
Summary:
*Article on recruitment using
social media.
*Steps involved in recruitment
*Different & effective ways of
recruiting
*How get referrals on LinkedIn
*Posts on recruitment
*Responses on the posts on
various social media
#GRIPApril2021