LET'S GET DIGITIZED

1. PRESENTED BY:
RICHA CHAWLA
AKANSHA GUPTA

2. Digital Marketing is promoting or creating brand awareness
using internet.

3. CHANNELS OF
DIGITAL MARKETING
SEARCH ENGINE OPTIMIZATION (SEO)
The process of promoting a website on the major search engine to
increase traffic and sales.

4. PPC (PAY PER CLICK)
Pay-per-click marketing is a way of using search engine advertising
to generate clicks to your website, rather than earning those clicks
organically.

5. SMM (Social Media Marketing)
Social Media Marketing (SMM) is a form of internet marketing that
utilizes social networking website as a marketing tool. The goal of
SMM is to produce content that users will share with their social
network to help a company increase brand exposure and broaden
customer reach.

6. AD-SENSE
Ad-sense is an advertising publishing
program or service by Google. For the
website content and the YouTube videos
publisher who wants to display targeted
text, video or image advertisements and
earn money when visitor view or click the
ads.

7. WHY IS DIGITAL MARKETING PART OF 21ST
CENTURY ?
There’s no denying it, the world is rapidly shifting from analogue to
digital. People are consuming more and more digital content on a
daily basis – on mobile phones, laptops, desktop computers at work,
and more – and companies that have not yet recognized this in
their marketing strategies need to adapt fast.

8. Digital channel in marketing has become essential part of strategy
of many companies. Nowadays, even for small business owner
there is a very cheap and efficient way to market the products or
services. Digital marketing has no boundaries. Company can use
any devices such as Smartphone, tablets, laptops, televisions and
media such as social media, SEO (search engine optimization),
videos, content, e-mail and lot more to promote company itself
and its product and services. Digital marketing may succeed more
if it considers user needs as a top priority. Company should create
innovative customer experiences and specific strategies for media
to identify the best path for driving up digital marketing
performance.