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Medical Fitness Academy
- 2. Business Overview âș The Medical Fitness Academy specializes in integrating medical fitness and wellness programs into healthcare practices, wellness centers, and fitness facilities. Our Medical Fitness Formulaâą Turnkey Solution, developed and perfected by the Founders, provides the complete systems, protocols and implementation strategies required to provide patients and clients with an onsite medically integrated fitness program emphasizing prevention, health-risk reduction, and an improved lifestyle. âș Our Medical Fitness Formulaâą features a program approach to healthy lifestyle-based fitness and wellness. It provides participants with a custom designed, structured exercise program including assessments & evaluations, supervised strength training, targeted cardio-vascular exercise, and ongoing accountability and support. âș Our proven Medical Fitness Formulaâą Turnkey Solution easily integrates and operates in most healthcare professional practices, medical spas and wellness centers. âș Primary client markets are the medically challenged, de-conditioned 35+ adult, and the Baby Boomer & beyond.
- 3. Highlights âș The Medical Fitness Formulaâą provides for a highly profitable, sustainable cash-based profit center that is not dependent on third party pay. âș Three Unique Turnkey Business Models available. Depending upon your current office space and your ability to expand into additional space, we offer three proven turnkey Medical Fitness & Wellness Center business models, all effectively designed to maximize cash revenues and profit. âș Optimized facility layouts range from 250 square feet to 2,100 square feet. Program capacity (active # program members) equates to amount of space dedicated to the program. âș Program launched and operational in 90 days. âș Low cost start up. Rapid breakeven. Pre-Launch system produces a positive cash flow prior to your first month in operation. âș Great Profit Margins with high client retention. Designed for profits to exceed 50% of revenue.
- 4. The Founders âș Richard Farina has over 28 years experience in the medical fitness and post-rehab services industries âș Personally owned and developed multiple successful medical fitness centers âș Extensive background in metabolic biochemistry, metabolic endocrinology, human biomechanics, exercise science, and epidemiology âș Started his professional career in Public Health âș Expertise in systems design and implementation, program planning, facility design, and the strategic design of medical fitness programs for operational consistency Richard Farina President & Founding Partner
- 5. The Founders âș Rita Bryan has over 20 years experience in the fitness and wellness industries âș Personally owned and operated several successful fitness franchises âș Extensive background in finance, accounting, contract negotiations, and human resources management âș Started her professional career in Corporate Finance and Administration âș Expertise in marketing & sales, finance, and the operation of medical fitness programs for consistent profitability Rita Bryan CFO & Founding Partner
- 6. The Founders âș Richard Farina & Rita Bryan are also developers of the Medical Fitness Formulaâą Turnkey Solution âą Medically-oriented lifestyle program approach to fitness and wellness âą Addresses prevention, health-risk reduction, and an improved lifestyle âą Provides program participants with: â Medical (health professional) oversight â Exercise readiness screening â Customized, structured programs and services â Ongoing accountability and support âą Provides healthcare practitioners with: â A proven, profitable, easy to integrate, turnkey medical fitness and wellness program
- 7. The Founders âș Richard Farina & Rita Bryan also operate their hallmark Medical Fitness & Wellness Center in Newtown, PA âą Fully-operational success model âą Recurring revenues in excess of $50k/month âą Average number of program participants: 200 âą Client demographic: medically challenged, deconditioned adult, âBaby Boomerâ populations âą All private pay: NO insurance âą Billed fees collected: 99.9%
- 8. We Understand The Challenges Facing Doctors Today⊠âș Declining Reimbursement âș Fewer Visits per Treatment Course âș High Deductibles âș Recovery Audits âș Barriers to Direct Access âș Lack of New Patients âș Poor Patient Retention due to lack of Continuity Programs âș Increasing Overhead Expenses âș Increasing Competition âș Continued Uncertainties of National Healthcare Reform
- 9. We Understand The Challenges Facing Your Patients Today⊠âș Over 58M Americans are overweight; over 40M Americans are obese; and over 3M Americans are morbidly obese. âș 1 out of every 8 deaths in America is caused by an illness directly related to being overweight or obese. âș Research proves diabetes, hypertension, and some forms of cancer are directly associated with a lack of physical activity and poor lifestyle. âș More than 50% of Americans suffer from one or more chronic conditions, including diabetes, heart conditions, hypertension, strokes, pulmonary and cancer or mental health issues, that could be improved and/or prevented by making improvements in lifestyle behaviors. âș Only 1 of 3 adults exercise regularly; and only 1 in 4 exercise at all.
- 10. Medical Fitness⊠Your Financial Solution âș Growth â attracts the âBaby Boomerâ & Beyond, Medically-Challenged, and De-conditioned Adult Populations âș Differentiation - provides a unique, specialty service âș Retention - increases retention by providing an effective alternative to the usual âopen gymâ concept âș Increased profits â increases long term $$ value of each client, produces dependable recurring revenue, low overhead âș Lessens effects of 3rd party pay â provides for an all cash profit center if you are a healthcare practitioner
- 11. Medical Fitness⊠Meets The Need In The Marketplace âș Research continues to show that the vast majority of healthcare problems burdening our society are actually caused by disease-promoting lifestyles. âș Obesity is now the fastest-growing cause of disease and death in America. And the sad part... it's completely preventable. âș Recent studies have shown that while up to 14% of Americans have gym memberships, only 8% actually use themâŠ. 4 out of 5 gym memberships go unused. âș Healthcare and fitness professionals hold the key to empowering their patients and clients to live healthier and more active lifestyles. âș Lifestyle Intervention and Prevention is the KEY to helping your patients!
- 12. Opportunity Overview⊠âș Taps into the huge opportunities in the medical fitness & wellness market. âș Easily operates in most healthcare professional practices. âș Provides for a sustainable continuity program. âș Offers consumers a high quality, structured medically-oriented fitness program at an affordable fee. âș âCash-basedâ model producing revenues of $50K+ / month. âș Provides for steady growth, client retention, and high margins. âș Operational in 90 days or less. âș A turnkey success model âŠ. You donât have to re-invent the wheel. Our Medical Fitness Formulaâą
- 13. Our Medical Fitness Formulaâą A Market Solution⊠âș Specifically designed for medically compromised, deconditioned adult and the Baby Boomer & beyond populations whose goals are to lose weight, feel better, look better, and improve health âș Removes all the perceived barriers that discourage these markets from participating in a fitness program âș Provides the opportunity for these markets to experience the many benefits from practicing a healthier lifestyle as well as the confidence they can accomplish their fitness and weight loss goals, at an affordable fee
- 14. Our Medical Fitness Formulaâą A Program Approach⊠âș Convenient onsite medically-integrated fitness and wellness program âș Emphasis on prevention, health-risk reduction, and improved lifestyle âș Provides for health professional oversight âș Provides customized, structured, supervised exercise programs âș Combines appropriate screening and evaluation processes backed up with core exercise science and strength training âș Provides for predictable outcomes and results, ongoing accountability and support
- 15. Our Medical Fitness Formulaâą Medical Fitness Program âFundamentalâ Components: âș Wellness Consultation âș Physical Activity Readiness, Fitness, and Metabolic Assessments âș Personalized Exercise Programming âș Supervised Small Group Strength Training Sessions utilizing slow cadence, low-force exercise strengthening protocols âș Targeted Cardio-Vascular Exercise Program âș Periodic Re-Assessments & Follow-Up Programming
- 16. Our Medical Fitness Formulaâą Additional Complimentary Revenue Opportunities: âș Advanced private 1-on-1 strength training sessions âș Resting & Exercise Metabolic Testing âș Nutrition and Lifestyle Weight Loss Programs âș Nutrition and Weight Loss Supplements âș Stress Management âș Personalized Wellness & Lifestyle Coaching
- 17. Our Medical Fitness Formulaâą Minimum Requirements: âș Operates in an little as 250 square feet âș Uses âMedical Gradeâ Exercise Equipment - High quality, most advanced ergonomically-designed strength equipment for safe and productive execution. - Conforms to our results-driven, efficient slow-cadence protocols. - Minimizes wasted exercise effort and time. âș Recommends Qualified Staff - Utilizes physical therapy aides, chiropractic assistants, exercise instructors or personal trainers. - Hiring guidelines, training procedures, and protocols provided.
- 18. Our Medical Fitness Formulaâą 4 Unique Business Models Available: âș Model A â 1-Room Wellness Center ~ 250 sq. ft. âą Typically can serve approximately 40-50 active clients âș Model B - Starter Program ~ 500 sq. ft. âą Typically can serve approximately 150 active clients âș Model C - Achiever Program ~ 1,000 sq. ft. âą Typically can serve approximately 200 active clients âș Model D - Enterprise Program ~ 2,100 sq. ft. âą Typically can serve approximately 400 active clients
- 19. The Medical Fitness Formulaâą 2 â Staffing & Staff Training 1- Program Planning & Market Determination 3 â Systems Implementation 5- Marketing & Program Launch 4 â Pricing, Patient Conversion, & Sales Training Program Structure & Training
- 20. The Medical Fitness Formulaâą SYSTEMS Evaluations Program Structure & Training Strength Cardio New Clients Fees Scheduling Staffing âș Program Planning âą Practice demographic analysis âą Resource review âą Define program & services âą Facility layout & redesign âą Equipment selection
- 21. The Medical Fitness Formulaâą SYSTEMS Evaluations Program Structure & Training Strength Cardio New Clients Fees Scheduling Staffing âș Systems Training & Program Implementation âą Patient-to-Client Conversion & Sales âą Exercise Readiness Screening âą Client Assessment & Evaluation âą Client Strength Training âą Staff Hiring & Training âą Billing & Collections âą Program Launch
- 22. The Medical Fitness Formulaâą SYSTEMS Evaluations Program Structure & Training Strength Cardio New Clients Fees Scheduling Staffing âș Post-Launch Program Growth, Development, & Maximum Profitability Consulting âą Program and Systems Operations âą Financial Growth and Management âą Sales and Marketing Strategies âą Ongoing Staff Support and Training
- 23. The Medical Fitness Formulaâą Whatâs Next? Apply For Our Exclusive Program⊠To Find Out If Having A Medical Fitness & Wellness Program Is Right For Your Healthcare Practice To see if you qualify is as easy as these 3 SIMPLE steps: 1. Go to our website: www.MedicalFitnessAcademy.com 2. Complete the Application & Practice Questionnaire Form. 3. Meet with us for a brief Phone Consultation so we can get to know more about you and your practice and determine if you have the resources to integrate a medical fitness & wellness program into your practice, leverage your existing space and staff, and increase your income.
- 24. The Medical Fitness Formulaâą CONTACT INFORMATION ï± Main Number: 855-633-3481 (1-855-MEDFIT1) ï± Fax Number: 215-504-0591 ï± Email: Info@MedicalFitnessAcademy.com ï± Website: MedicalFitnessAcademy.com ï± Rita Bryan - Medical Fitness & Wellness Program Development RitaBryan@MedicalFitnessAcademy
- 25. The Medical Fitness Formula⹠Copyright © Rich Farina, Rita Bryan & The Medical Fitness Academy. All Rights Reserved. This presentation and its contents are the sole property of Rich Farina, Rita Bryan and The Medical Fitness Academy, and are protected by Federal law and international treaties. You are strictly prohibited from making a copy or modification of, or from rebroadcasting or re-encoding, this broadcast without prior written permission from Rich Farina, except as may be permitted by law. This presentation is provided for informational and entertainment purposes only, and is intended for personal, non-commercial use. Specifications, market conditions and technology are subject to change without notice. Any and all business endeavors contain an element of risk. You may make no money or lose money, the world could end... or (gasp) you might be just fine.
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- Each model weâre about to discuss is built around a series of CORE SYSTEMs. The key to income and profitability is to build and run your program around systems that insure income and profitability.. #1⊠A successful medical fitness program targets only a few target markets. The deconditioned middle aged adult is an example of a target market⊠You want to be a master of a FEW markets, not a jack of all trades. #2⊠You must have built in supervision, accountability & support measures throughout your entire program to both support patient retention and ensure client results. #3âŠYour medical fitness program is not about selling exercise memberships, itâs about delivering a structured program that produces the outcomes you are looking for. #4⊠Your staff must methodically deliver your programs & services to your patients on a consistent basis each and every visit #5⊠If youâre going to deliver reliable and predicable results, you deserve recurring predictable and reliable income so you need an automatedâŠ.. The key to profitability is to build and run your program with a series of systems that ensure predictability of outcomes and consistent recurring monthly revenue.
- As a member, youâll have access to our How To Start From Scratch Weekly Webinar Training where weâll teach you step-by-step how to implement a medical fitness program including key business-building tactics and tools to shorten your learning curve and help you get your program off the ground and profitable in a timely manner. Youâll get weekly ACTION EXERCISES to keep you on track and moving in the right direction. And since these webinars will be recorded, you can also work at your own pace.
- As a member, youâll have access to our How To Start From Scratch Weekly Webinar Training where weâll teach you step-by-step how to implement a medical fitness program including key business-building tactics and tools to shorten your learning curve and help you get your program off the ground and profitable in a timely manner. Youâll get weekly ACTION EXERCISES to keep you on track and moving in the right direction. And since these webinars will be recorded, you can also work at your own pace.
- As a member, youâll have access to our How To Start From Scratch Weekly Webinar Training where weâll teach you step-by-step how to implement a medical fitness program including key business-building tactics and tools to shorten your learning curve and help you get your program off the ground and profitable in a timely manner. Youâll get weekly ACTION EXERCISES to keep you on track and moving in the right direction. And since these webinars will be recorded, you can also work at your own pace.