3. 3
How
does
your
company
use
the
Internet?
To
reach
new
markets?
As
a
sales
and
delivery
channel?
For
client
engagement?
For
communica=ons?
For
enterprise
opera=ng
systems?
4. 4
+ Do you know what allows the
Internet to keep expanding?
+ Do you know what enables its
interoperability?
+ Do you know what keeps it
stable and secure?
How crucial is the Internet to your
company’s plans for the future?!
!
What is key: The Domain Name System!
5. 5
The Domain Name System!
ICANN manages and administers the unique
identifiers that let us reach another person,
website, or information
ICANN does this using a multistakeholder
model
6. 6
+ Consensus-based,
community-driven,
bottom-up process
+ Every stakeholder
has an interest in
how the internet
develops
+ No single
stakeholder is more
important than any
other
What is a Multistakeholder model?!
+ Plus the model is an important driver of innovation
e.g. Internationalized Domain Names, Domain Name System Security
Extensions, new generic Top Level Domains, etc.
7. 7
• Do you want to be in the
vanguard of Internet expansion
into new markets?
• Do you want to shape open
standards development and
new technology?
• Do you already devote
resources to lobbying about
Internet policy at the national
level?
• Do you want to shape policy at
the global level and know what
is on the horizon?
A few more questions: Why should you engage? !
• Do you know if your
competitors are already
participating?
• Do you want to be part of a
growing and active community?
• Do you have a Corporate Social
Responsibility agenda?
• Do you see the Internet as a
global shared resource worth
supporting?
• Do you want to defend the
multistakeholder model?
8. 8
As a follower –!
Sign up for:!
• myICANN!
• Twitter!
• Facebook!
• LinkedIn!
• Audioboo!
• Slideshare!
How can you participate?!
As a policymaker –
Join a stakeholder
group:!
• Commercial
Business Users!
• Intellectual
Property!
• Internet Service
Providers!
• Other groups in
formation!
As an advocate –!
Look into:!
• ICC Business
Action to
Support the
Information
Society (BASIS)!
• Becoming an
Internet Society
(ISOC) business
member!
9. 9
Information Sources for Business!
+ myICANN
www.myicann.org
+ The Business Constituency
www.bizconst.org
+ The IP Constituency
http://www.ipconstituency.org
+ The ISP
Constituency
http://www.ispcp.info
+ ICC Basis
http://www.iccwbo.org/BASIS
@ICANN4biz
ICANN for Business
