1. Background on Levi’s Brand
• Founded in 1853, Levi’s Strauss Co.
sold dry goods, clothing and other
retail goods.
• In 1873 The Blue Jean was born out
of necessity and were popular with
their early customers(miners and
ranchers) from San Francisco.
• In 1902 Levi Strauss died and his four
nephew took over the business, their
main focus was philanthropic. They
helped the poor and the children in
the bay area with clothing.
• The now famous and Iconic RED TAB
was introduced in 1936.
• Launched Dockers( a leader in Khakis)
since 1986.

2. HARBOR
HOME By:

3. INTRODUCING HARBOR HOME
• Harbor home is an extension of the Levi’s and Straus company.
• The products Harbor home will be introducing are Comforter, bed
skirts, sheets and pillow cases.

4. PRODUCT AND PRICING
The Denim Joey Collection
100% Cotton
Twin 66 in x 86 in.
Full/Queen 94 in x 96 in.
King 110 in x 96 in.
200tc. Machine
Washable/
Durable
$99.99-$129.99

5. Product and Pricing
100 % Cotton
Twin 63 in x 86 in.
Full/ Queen 92 in x 88 in.
King 106 in x 92 in.
200tc. Machine
Washable/ Durable
Styled in soft-washed
fabric that scores huge
points for comfort.

6. Product and Pricing
100% Cotton
Twin 66 in x 96 in.
Full 81 in x 96 in.
Queen 94 in x 108 in.
King 112 in x 108 in
200tc. Machine
Washable/ Durable

7. Product and Pricing
100 % Cotton 200tc.
Twin 39 in x 75 in x 12 in.
Full 54 in x 75 in x 15 in.
Queen 54 in x 75 in x 15 in.
King 78 in x 80 in x 15 in.
$69.99 - $99.99
We've re-crafted the
all-American denim
classic so it dresses
your bed in style and
comfort.
The Ashley bed Skirt collection.

8. Placement
• Harbor Home products will
be featuring in the HGTV
dream home for 2015
• Macy’s. JcPenny, Sears, Levi’s
website.

9.  Partner with HGTV for their upcoming “Dream home” that will
feature Harbor Home Products in all their bedroom.
 We will also be running commercial on national television for
the month of April until our launch day May 1st that which
customers can get only at Macy’s for that day.
 We will have billboard and building wraps in all the major
city’s.
 We will use social media( Facebook, Twitter, Tumblir,
instagram, and Pinterest) to promote Harbor home products.
 We will also use print ad such asthe major home magazines
like Life & style, Home, Country Living, Real simple and HGTV.

11. Measurement
 TV & Radio Commercials
 Promo Code 10% discount using TV10 & HH10
 Social Media
 Facebook, Twitter, Instagram, Tumblr, Interest
 Hootsuite
 Win a king size bed & collection contest giveaway!
 Email
 Mailchimp.com
 Print Ads
 HGTV, Life&Style & Home
 QR codes
 Promo code Mag10 10% off
 Macys, Sears, JC Penny Catalogs

12. Future Plans
• Harbor Home will not only stop at bedding and
accessories. We will be launching bathroom
accessories to compliment our home decors. We will
be doing bathrobes, drapes, toilet covers, bathroom
rugs and bathroom towels. We will give a new look to
your master bedroom with a look for both your
room and bathroom inside your kingdom. Harbor
Home for a King & Queen at rest.