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Virtual health accelerated
How can health care organizations take advantage of the
current momentum?
A report from the
Deloitte Center for Health Solutions
Your source for fresh perspectives: The Deloitte Center for Health Solutions, part of Deloitte LLP’s Life
Sciences and Health Care practice, delves deeper into your top-of-mind issues and provides fresh
thinking around complex challenges. Timely, relevant research and thought-provoking analyses deliver
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About the Deloitte Center for Health Solutions
Deloitte’s Life Sciences and Health Care Consulting Services
Innovation starts with insight and seeing challenges in a new way. Amid unprecedented
uncertainty and change across the industry, stakeholders are looking for new ways to transform
the journey of care. Deloitte’s US Life Sciences and Health Care practice helps clients transform
uncertainty into possibility and rapid change into lasting progress. Comprehensive audit,
advisory, consulting, and tax capabilities can deliver value at every step, from insight to strategy
to action. Find out more at Deloitte.com.
Deloitte’s vision for the future of health
By 2040, there will be a fundamental shift from “health care” to “health.” The future will be
focused on well-being and managed by companies that assume new roles to drive value in a
transformed health ecosystem. As traditional life sciences and health care roles are being
redefined, Deloitte is your trusted guide in transforming the role your organization will play.
Discover the future of health at Deloitte.com.
Executive summary 2
Findings4
Implications for health systems 13
Endnotes 15
Contents
2
T
HE COVID-19 PANDEMIC triggered a
dramatic adoption of virtual health. During
the early weeks of the pandemic, virtual visits
(i.e., video- or phone-based visits) increased by
more than 11,000% over prepandemic levels,
according to the Centers for Medicare and
Medicaid Services (CMS).1
But will adoption of
virtual health continue to accelerate once the threat
of the pandemic subsides?
In late 2020, the Deloitte Center for Health
Solutions surveyed clinical leaders from 50 health
systems—and held a virtual roundtable with
physician leaders—to explore the possible
implications of continued virtual health adoption,
and examine the potential opportunities that could
unfold during the next one to three years. We
examined how the last several months have
changed the practice of medicine, how consumers
and clinicians are likely to use virtual health in the
future, and how care delivery models might
be transformed.
Findings from our survey showed:
•	 One in two clinical leaders said the pandemic
had led to significant shifts in their health
system’s virtual health strategy. Continued
investments into virtual health, along with an
enterprisewide strategy, were the top strategic
initiatives cited. Automating decision-making
around virtual health was mentioned as another
important consideration.
•	 Across care settings, clinical leaders anticipate
that the optimal level and mix of virtual
visits will be very close to the peak they
witnessed during the pandemic. For
primary care and chronic care management,
that means one-third of all visits would be
virtual, up from only 5% prepandemic.
•	 Two in three clinical leaders said they currently
provide staff with technology and privacy
training. However, clinical and “web-side
manner”2
training is less common.
•	 Most clinical leaders said they were tracking
patient experience and utilization metrics
related to virtual health. Quality of care and
team experience measurements
are lagging.
•	 Clinical leaders said they have been able to
overcome consumers’ and physicians’
reluctance to adopt virtual health. However,
interoperability, integration of
platforms, and data vulnerabilities
continue to be a challenge.
Virtual health gains could be a silver lining of the
pandemic. During the early response phase of the
COVID-19 crisis, many health systems and
physician practices rapidly implemented processes
around virtual health. As a result, the health care
sector is probably about five years closer to the
Future of HealthTM
that Deloitte anticipates will
take place between now and 2040. As health
systems continue to recover from the pandemic,
Executive summary
Virtual health accelerated
3
and ultimately thrive3
in the coming months and
years, they should work to thoughtfully scale up
new learnings and transition to a longer-term,
enterprisewide approach. To realize the full
benefits of virtual health, this should include:
•	 Evolving team-based care to advance the
integration of behavioral health, primary care,
and specialty care, and help family caregivers
become more involved in care
•	 Thinking beyond process measures to develop
more meaningful measures of care quality and
care-team experience
•	 Training clinicians and support staff to ensure
patients get the same quality care experience as
patients who have face-to-face visits
Health care stakeholders probably won’t realize the
full value of virtual health if it becomes just
another component of the traditional health care
delivery process. The pandemic has created a new
sense of urgency to advance value-based care,
adopt radical interoperability, launch new care
delivery models that consider the provider
experience, and apply a consumer-centric lens to
the health care system.
METHODOLOGY
In fall 2020, the Deloitte Center for Health
Solutions held a virtual roundtable with
physician executives and surveyed clinical
leaders from 50 large health systems (76%
with annual revenue above US$1 billion).
Our survey sample consisted of chief
medical officers (52%), vice presidents,
department chiefs, and other clinical services
leaders. Their organizations spanned
academic medical centers, university-
based and community-based hospitals,
multistate health systems, children’s
hospitals, and physician-owned hospitals.
In our research, we defined virtual health
as continuous, connected care via digital
and telecommunication technologies.
It includes virtual visits (telephone or
video), remote monitoring, asynchronous
communication, and clinician or
provider-facing solutions such as virtual
consults and virtual second opinions.
“There were some myths
of what telemedicine could
do … and providers and
patients were surprised
by how effective the
clinical visit could be [in
a virtual setting]. We
are hopeful that there
is real opportunity for a
telehealth component
to health care that is
sustainable and reliable.”
	
— Kenric Maynor, MD, chair of Medicine
Institute, Geisinger Health System
(Deloitte Virtual Health Accelerated
Roundtable participant)
How can health care organizations take advantage of the current momentum?
4
4
One in two clinical leaders said
the pandemic led to significant
shifts in their health system’s
virtual health strategy
The COVID-19 pandemic accelerated and catalyzed
several aspects of the Future of Health—
particularly virtual health, which otherwise might
have taken years to reach the level of adoption that
took place during the pandemic. Deloitte was
interested in learning how leading health systems
are adapting, and how the rapid and forced shift to
virtual visits and remote monitoring has impacted
health system strategies and priorities around
virtual health in the near and long term.
Deloitte research conducted in early 2020, before
the pandemic, revealed modest growth of virtual
visits and remote monitoring among physicians.
From 2018 to 2020, adoption increased from 14%
to 19%.4
Barriers around payment, concerns about
fraud and abuse, and patient and clinician
acceptance of the status quo were some of the
reasons for the limited adoption. COVID-19
changed everything. By the middle of March 2020,
many health systems were halting their nonurgent
procedures and patients were staying away from
Findings
Note: N=50
Source: Deloitte Physician Leaders Virtual Health Survey, 2020.  
Deloitte Insights | deloitte.com/insights
FIGURE 1
The pandemic has led to significant shifts in virtual health strategy, driven by
consumer demand, cost pressures, and easing of regulatory barriers
Change in virtual health
strategy for the next year
Top reasons for
the change
• Consumer
demand
• Revenue and
cost pressures;
remaining
competitive
• Reimbursement
and regulations
Slight
Significant
Moderate
52%
24%
24%
Survey question: Has your organization’s
virtual health strategy for the next year
changed due to the pandemic?
Survey question: For what reasons has
the pandemic changed the strategy?
(Open ended question)
Virtual health accelerated
5
clinical facilities to avoid potential exposure to the
virus.5
Health systems, clinicians, and patients
were forced to turn to virtual visits and remote
monitoring. Both the clinical leaders we surveyed
and the physician executives interviewed largely
agreed that the experiences around virtual health
during the first several months of the pandemic led
to shifts in their health system’s virtual health
strategy. Half of surveyed clinical leaders (52%)
reported significant shifts, and 24% saw moderate
shifts (figure 1).
Consumer demand, revenue and cost pressures
due to the pandemic, pressure to keep up with
competitors, and a relaxed regulatory and
reimbursement environment were among the top
reasons clinical leaders cited for the increased
adoption of virtual health.
Looking ahead, 60% of respondents said their
health systems need to make additional
investments in virtual health, and 52% reported it
was essential to have an enterprisewide strategy
(figure 2).
FIGURE 2
Most clinical leaders said their organizations need additional investments and
an enterprisewide virtual health strategy to optimize adoption of virtual
health going forward
Having an
enterprisewide virtual
health strategy
Additional investment
into virtual health
Getting beyond the
financial burden of
COVID-19
Having functional tools
(tools/tech that help
with diagnosis,
examination, etc.
in a virtual setting)
60% 52% 46% 46%
Top initiatives to optimize adoption of virtual health
Note: N=50
Source: Deloitte Physician Leaders Virtual Health Survey, 2020.
Deloitte Insights | deloitte.com/insights
Survey question: Has your organization’s virtual health strategy for the next year
changed due to the pandemic?
“As devastating as COVID-19 has been, it has also been
the best thing to come along in a long time in terms of
stimulating health care innovation. It has forced us to
accelerate our thinking in a lot of different ways, that we
should have been doing, but we didn’t have the necessary
pressure to do.”
	
— Robert J. Keenan MD, MMM, chief medical officer/vice president quality, Moffitt Cancer Center
(Deloitte Virtual Health Accelerated Roundtable participant)
How can health care organizations take advantage of the current momentum?
6
Many hospitals are trying to determine which visits
should be face-to-face and which ones should be
virtual. While only 36% of clinical leaders said
care pathways were used to guide those decisions,
54% are planning to develop such a strategy over
the next one to three years. While just 16% of
respondents said their health system has a “virtual
first” system for scheduling certain visits, 52%
said such a system was being planned. During our
roundtable discussion, one physician executive
said, “We are looking at ways to leverage data
and develop algorithms to help predict the right
length of visits, the type of visit, and whether it can
be a video, phone, or face-to-face [visit] so that
this process actually becomes more automated
rather than leaving it up to the provider.”
Our research participants agreed that, as health
systems refine strategies and adopt new models,
they should be mindful to avoid some of the
mistakes that were made during the early years of
the electronic medical record. Long before the
pandemic, physicians were experiencing
frustration and burnout from screen time and
administrative fatigue.6
A recent study shows
physicians were satisfied with virtual visits when
they had input into how they were used, had
administrative help, adequate payment, and access
to reliable and easy-to-use technology.7
We expect to see increased investments in remote
monitoring and patient wearables in the coming
years. This will likely be driven by growing
investments in digital health,8
and demand from
clinical leaders.
Half of the clinical leaders we surveyed said they
wanted more functional tools and technology to
optimize virtual health (figure 2). Health system
leaders should think through how to seamlessly
integrate those tools and platforms so that
they enhance clinical care rather than add work
for clinicians.
Across care settings,
clinical leaders describe
the optimal level of virtual
visits as being close to
the peak they witnessed
during the pandemic
During our roundtable discussion, physician
executives said they were interested in determining
the optimal level of virtual visits for the future.
Clinical leaders we surveyed indicated that the
optimal level of visits over the next one to three
years could be similar to the peak volume they saw
during the pandemic.
“Once we are through the pandemic … we will be able to
truly evaluate the operational efficiency and opportunity
from virtual health. Patient access and patient convenience
are key goals, and we have a whole new world of
competitors. I think if we don’t (invest in virtual health),
then we will fall behind.”
	
— Brian Hasselfeld, MD, medical director, digital health  telemedicine, Johns Hopkins Medicine
(Deloitte Virtual Health Accelerated roundtable participant)
Virtual health accelerated
7
Notes: N = 50
Source: Deloitte physician leaders virtual health survey, 2020.       
Deloitte Insights | deloitte.com/insights
Survey question: Q: For your organization, approximately, what percent of total visits were virtual
(or telehealth visits) before the pandemic, at the time when in-person use was the lowest in the
last eight months, and what is optimal going forward?
34%
30%
27%
24%
20%
9%
6%
41%
45%
34%
31%
20%
12%
4%
6%
5%
3%
2%
3%
2%
1%
Chronic condition management
Primary care
Non surgical specialty care in outpatient
setting (excluding behavioral health)
Pre- and post-surgical care
Urgent care
In-hospital virtual care
Emergency room cases
FIGURE 3
Clinical leaders thought virtual visits should constitute about a third of all
primary care and chronic care management visits in the future vs. only
5% pre-pandemic
80%
85%
84%
82%
18%
Optimal level in the future When in-person was lowest in last 8 months
Virtual visits as a % of total visits (mean)
Before COVID-19
When face-to-face visits reached their lowest point
during the pandemic, virtual visits for primary care
and for chronic condition management peaked at
45% and 41%, respectively (figure 3). Virtual visits
for nonsurgical specialty care in outpatient settings
(excluding behavioral health) peaked at 34%.
Clinical leaders agreed that the optimal level of
virtual chronic-condition management and
primary care will be about one-third of overall
visits. Prepandemic levels of virtual visits for those
areas of care were around 5%. This willingness to
continue virtual visits at levels that are close to the
peak seen during lockdowns could be good news
for the continued growth of virtual health.
We asked clinical leaders which areas of hospital
stay they expect would be most impacted by the
acceleration of virtual health. A majority of them
said that there could be a significant increase in
virtual technology for prestay scheduling and
reminders, postdischarge chronic-care check-ins,
patient monitoring, and follow-ups in the coming
months and years.
How can health care organizations take advantage of the current momentum?
8
We also asked which specialties would likely see
the largest uptake in virtual visits over the next one
to three years. Primary care topped the list,
followed by behavioral health, dermatology, and
internal medicine.
Clinical leaders reported
offering technology and
privacy training to their
staff, while clinical and
web-side manner training
is less common
The Deloitte 2020 survey of US physicians,
conducted before the pandemic, found that
approximately 85% of physicians thought that
training on how to communicate effectively with
patients—using virtual means—was currently
lacking, but would be essential for success in the
future.9
In prior research, we have emphasized the
importance of training clinicians to be able to
convey empathy, build rapport, make eye contact,
and other critical bedside manner techniques in a
virtual setting.10
In our latest survey, 74% of clinical
leaders said they are currently offering training
related to the Health Insurance Portability and
Accountability Act (HIPAA), and ensuring that
Virtual health accelerated
Note: N = 50
Source: Deloitte physician leaders virtual health survey, 2020.
Deloitte Insights | deloitte.com/insights
Survey question: Which of the following trainings are offered, in development, or not currently
offered to your staff?
FIGURE 4
Clinical and web-side training is lacking
Training offered to the staff
90%
50%
In development
85%
84%
20%
26%
18%
55%
Privacy/HIPAA: training staff on proper
techniques to ensure patients'
information is protected on virtual platforms
IT/technology: training staff on
how to use virtual tools, apps, and software
Web-side manner: training staff on
best practices for communicating and
interacting with patients remotely
Clinical: training staff on how to
effectively examine a patient remotely
74%
70%
36%
30%
12%
18%
28%
32%
Currently offered
9
patient information is protected on virtual
platforms. Training staff on software, apps, and
other platforms is also common (70% of clinical
leaders are currently doing this). However, only
36% of clinical leaders said they currently have
“web-side manner” training on best practices for
communicating and interacting with patients
remotely, and 28% expect to develop this content
in the next one to three years. That still leaves
about 30% with no well-defined plans to offer such
training (figure 4). We continue to call for health
systems to consider training clinicians and support
staff on how to ensure a high-quality virtual visit. If
patients do not feel virtual visits match the quality
of face-to-face visits, we will lose momentum
around virtual health. Further, as wearable and
remote monitoring technology become more
sophisticated, we should be able to take vital signs
and gather other important biometric data
remotely, which could put virtual visits more on
par with face-to-face visits. Clinical leaders should
consider strategies to implement those
technologies. To create a sustainable program,
health systems should also think about the
experience for all users (clinicians, patients, front-
and back-office support staff). Clinical leaders
should consider applying the principles of human-
centered design, training users on the technology,
and ensuring continuity of care through follow-up
virtual visits.
How can health care organizations take advantage of the current momentum?
10
Measuring the performance
of virtual health programs:
Process and utilization
metrics are tracked
comprehensively; quality of
care and team-experience
measurements are lagging
During the public health emergency, several
regulatory flexibilities made it easier for
clinicians and health systems to adopt virtual
health. As we look to the future, regulators
should determine whether temporary rules
should be made more permanent. They will likely
evaluate the payment models and benefit designs
that support virtual health and their ability to
improve patient health, while reducing the use
of low-value services and unnecessary care.
Rather than sequential visits with separate
specialists, virtual health makes it possible for
patients to connect to a suite of caregivers who can
work collaboratively to offer more comprehensive
and coordinated care.11
If health systems take
existing care models and simply convert them into
Note: N=50
Source: Deloitte Physician Leaders Virtual Health Survey, 2020.
Deloitte Insights | deloitte.com/insights
70%
66%
44%
36%
16%
20%
24%
38%
54%
52%
74%
52%
52%
48%
62%
60%
58%
52%
54%
52%
46%
40%
30%
28%
28%
26%
42%
34%
32%
16%
18%
30%
38%
34%
22%
26%
28%
26%
38%
38%
44%
46%
48%
42%
36%
46%
42%
50%
42%
58%
8%
18%
10%
18%
16%
14%
14%
22%
8%
10%
10%
14%
22%
30%
36%
28%
16%
16%
26%
26%
Patient satisfaction
Access to care
Wait times
Patient engagement
Length of stay
Admissions and readmissions
ERutilization
Throughput or bed turnover
Cancellations and no-shows
Cost per case
Amount of nonreimbursable care
Clinical measures, suchas A1Cor blood pressure
Adherence to clinical guidelines
Process measures,suchas gaps in care or HEDIS …
Medicationadherence
Continuity of care
Physician satisfaction
Turnover rate
Care team (nurses, assistants) satisfaction
Care team collaboration
Care
Team
experience
Quality
of
care
Costs
Utilization

resource
use
Patient
experience
Survey question: Which of the following do you use to measure
performance of your virtual health program?
FIGURE 5
Quality of care and care team experience measures lag behind process and
utilization measures
Yes, track comprehensively Yes, track partially No, do not track
Metrics to measure performance of virtual health programs
Virtual health accelerated
11
virtual formats, we could lose momentum and fail
to realize the full potential of virtual health. As
health care stakeholders work to redesign care
models, clinical leaders should measure clinical
and patient-centered outcomes. This could help
ensure that the use of virtual health will continue
to grow.12
One area that will be important to capture is the
extent to which remote monitoring can evaluate
how well patients are managing their conditions.
We can learn a lot from applying advanced
analytics to large populations of patients who are
monitoring their conditions at home. For example,
data from glucose monitors that track diabetes,
peak-flow meters that monitor asthma control, and
weight and oxygen-saturation metrics for those
with heart failure, can help clinicians learn how
well patients are managing their conditions. Data
from these devices can also highlight barriers they
face and identify nudges that might be effective at
changing behavior. Health systems can begin to
leverage this collective data to learn how to support
patients more effectively.
To measure the performance of their virtual health
programs, most clinical leaders said their
organizations comprehensively track patient-
experience measures such as patient satisfaction
(74%) and access to care and wait times (52%)
(figure 5). Almost two in three health systems also
comprehensively measure utilization and resource
measures, such as length of stay, admissions and
readmissions, and emergency room utilization.
However, about 75% of clinical leaders reported
either partial tracking or no tracking of quality
measures, such as medication adherence and
continuity of care. These measures will likely be
critical in building data on health improvement
and outcomes. Going forward, these measures
could be essential—not only from a regulatory
perspective, but also to stay competitive. The
ability to successfully track such measures could
also lead to more successful collaboration with
health plans. Health systems that collect this data
could use it to make the case for virtual health to
patients, clinicians, employers, and health plans.
Another area with minimal tracking is the care-
team experience—including physician and
care-team satisfaction, and the level and quality of
collaboration. These measures could help shape
workforce and operational strategies to tackle
issues such as physician and care-team burnout,
and how to build on and improve team-based care
or re-design care altogether.
Consumers and physicians are
on board with virtual health.
However, interoperability,
integration of platforms, and
data-security vulnerabilities
continue to be a challenge
Despite an uncertain regulatory and
reimbursement environment, clinical leaders we
surveyed—and the physician executives who
“The COVID-19 remote patient-monitoring program
we developed really activated and engaged our
practice … and now several specialties want to extend
remote monitoring to their patients as well.”
—Tufia Haddad, MD, medical director of the Center for Connected Care Remote Patient Monitoring
program and chair of digital health for the Department of Oncology, Mayo Clinic (Deloitte Virtual
Health Accelerated Roundtable participant)
How can health care organizations take advantage of the current momentum?
12
participated in our roundtable—agree that virtual
health is here to stay. Prior to the pandemic, only
25% of primary care physicians, 17% of nonsurgical
specialists, and 9% of surgical specialists reported
that there was consumer demand for virtual health
in their practices.13
When our latest survey
respondents were asked about the top challenges
their health systems overcame during the past few
months, consumer and physician reluctance to
virtual health were no longer seen as concerns.
Other Deloitte research shows that after the
pandemic began, some health system chief
financial officers expanded their virtual health
strategies and created executive command center
strategies that allow for more rapid decision-
making.14
As a result, several health systems were
able to quickly transition to virtual care. However,
some challenges remain. As health systems attempt
to mainstream virtual health into the existing
clinical and revenue-cycle workflows, 66% of the
clinical leaders we surveyed said data security is a
long-term concern, 62% said interoperability
remains a challenge, and 52% cited a lack of
integration with other platforms.
The clinical leaders shared their investment
priorities today and in coming years. Most
respondents (78%) said high-speed internet is a
top investment priority. Looking ahead one to
three years, clinical leaders said artificial
intelligence (AI) and machine learning were top
investment priorities (68%). Physician executives
in our roundtable discussed the use of AI for
clinical-decision support and the management of
staffing. As health systems continue to scale up
virtual health, they will likely want to capture data
from remote monitoring tools and wearables,
integrate the data with electronic health systems
and clinical-decision support, and build
real-time dashboards.
However, though cited in the survey results as
challenges that need to be overcome, data
interoperability and cyber security did not appear
to be top priorities for future investments. This
could turn out to be a blind spot for health systems
going forward. Health systems should consider
prioritizing investments in those areas, not only to
satisfy regulatory requirements, but also to gain a
significant long-term competitive advantage.
THE PANDEMIC HAS HIGHLIGHTED THE DIGITAL DIVIDE
Many have been spending much more time at home since the pandemic began. We are ordering
groceries, doing our work, and even having our children attend school online. But not everyone has
equal access to high-speed internet. There are disparities by race, income, geography, age, and other
factors.15
As of February 2019, 79% of white households had access to home broadband, compared
to 66% of Black households, and 61% of Hispanic households. Ninety-two percent of those with a
household income of US$75K or more have access to home broadband. By contrast, 56% of people
who have household income below US$30K have access to broadband. More than one in three
households headed by a person age 65 or older do not have a desktop or a laptop computer, and
more than half do not have a smart device.16
Older Americans, and people who live in rural areas,
are also much less likely to have access to home broadband.17
Lack of broadband internet is associated with fewer telehealth visits and reduced use of patient
portals. Stakeholders, including policymakers, public health officials, and health care organizations,
should work together to ensure that as we shift more health care into the home, we do not
increase disparities.
Virtual health accelerated
13
V
IRTUAL HEALTH GAINS could be a silver
lining of the pandemic. We could be as
many as five years ahead of where we
expected to be on our future-of-health journey. To
keep this momentum going, health care
stakeholders should:
•	 Adapt team-based care and operations to
realize the full benefits of virtual visits.
Clinical leaders told us that the optimal level of
virtual health (for primary care and chronic
care) would be about one-third of all visits.
Before that can happen, many health systems
will need to build new workflows or re-design
existing workflows, create scheduling
capabilities to enable specialist consultations
and easy referrals, integrate digital health
devices, collect patient-reported outcomes, and
develop new approaches for data analytics and
interpretation. While barriers remain, clinical
leaders can work to advance the integration of
behavioral health, primary care, and specialty
care, and help family caregivers become more
involved in care. This can ultimately lead to
better adherence and better health outcomes.
•	 Train clinicians and support staff to
improve the quality of visits. Training
clinicians and staff to conduct high-quality
virtual visits is essential but lacking. Health
plans and health systems should ensure virtual
visits are on par with traditional visits in terms
of quality and patient satisfaction. The human-
experience component should be considered in
every element of virtual health, including
virtual check-ins and follow-ups, accessing the
patient portal, and virtual visits and
remote monitoring.
•	 Move beyond process measures in their
virtual health programs to more
meaningful measurements, including
quality-of-care and care-team experience.
Health systems should plan to increase tracking
of these measures and set targets to improve
them. Health plans will likely make these table
stakes in coming years. There are opportunities
for health systems and health plans to
collaborate and experiment with strategies to
improve measurement and performance of
their virtual health initiatives.
Implications for health systems
How can health care organizations take advantage of the current momentum?
14
Virtual health accelerated
•	 Recognize that we won’t realize the full
value of virtual health if it becomes
another layer of the traditional health
care system. In theory, increased use of
virtual health should enable integration of care
from multiple team members more seamlessly.
However, our findings show that clinical leaders
have concerns around the digital divide, the
ability to address disparities, lack of
interoperability and platform integration, and
physician burnout. Research also shows that
patients and families look for certain
characteristics in their health care
interactions.18
They want to feel like the care is
personal and they want to connect with clinical
staff on some level. They also want a simplified
experience that is convenient, as well as
transparent, so that they can clearly understand
what is happening to them and why. Finally,
patients require security around their personal
health information.
Maintaining momentum in virtual health will not
be easy. It will have to happen while we are still
fighting the pandemic, implementing the largest-
ever vaccination campaign, recovering from
financial losses, and restoring morale from the
exhaustion, burnout, and forced layoffs. But
health systems should keep pushing forward to
stay competitive and to move closer to the
future of health.
15
15
Project Team: Natasha Elsner provided expertise and guidance on the survey development, analysis,
and writing of the draft; Apoorva Singh supported the data analysis.
The authors would like to thank thank our executive sponsor Ken Abrams for his guidance on this
project. The authors would also like to acknowledge Wendy Gerhardt, Jessica Overman, Steve Davis,
Mamta Elias, and Laura DeSimio for their contributions.
Acknowledgments
1.	 Rebecca Pifer, “Medicare members using telehealth grew 120 times in early weeks of COVID-19 as
regulations eased,” HealthCare Dive, May 27, 2020.
2.	 Erica Teichert, “Training docs on ‘webside manner’ for virtual visits,” Modern Healthcare, August 27, 2016.
3.	 Deloitte, “Connecting for a resilient world: Resources for resilient leadership,” accessed January 25, 2021.
4.	 Ken Abrams et al., How the virtual health landscape is shifting in a rapidly changing world: Findings from the Deloitte
2020 Survey of US Physicians, Deloitte Insights, July 9, 2020.
5.	 David Betts et al., Clinical leaders’ top concerns about reopening: The key issues to navigate, Deloitte Insights,
June 5, 2020.
6.	 Judy George, “What doctors need from telemedicine: Health care use down despite virtual visits,” Medpage
Today, November 16, 2020.
7.	 Mary Nguyen et al., “A review of patient and provider satisfaction with telemedicine,” Current Allergy and Asthma
Reports 20, no. 72 (2020).
8.	 Elaine Wang and Sean Day, “Q3 2020: A new annual record for digital health (already),” Rock Health, 2020.
9.	 Abrams et al., How the virtual health landscape is shifting in a rapidly changing world.
10.	 Ibid.
11.	 Ryan Hullinger and Sarah Markovitz, “Transforming homes and communities into healthcare hubs
in the post-covid future,” Forbes, October 26, 2020.
12.	 Christina Cutter, Nicholas L. Berlin, and A. Mark Fendrick, “Establishing a value-based new normal for telehealth,”
Health Affairs, October 8, 2020.
13.	 Abrams et al., How the virtual health landscape is shifting in a rapidly changing world.
14.	 Steve Burrill, Wendy Gerhardt, and Maulesh Shukla, Building resilience during the COVID-19 pandemic and
beyond: How health care CFOs are navigating with an eye on the future, Deloitte Insights, September 9, 2020.
15.	 Pew Research Center, “Internet/broadband fact sheet,” June 12, 2019.
16.	 David Velasquez and Ateev Mehrotra, “Ensuring the growth of telehealth during COVID-19 does not exacerbate
disparities in care,” Health Affairs, May 8, 2020.
17.	 Pew Research Center, “Internet/broadband fact sheet.”
Endnotes
How can health care organizations take advantage of the current momentum?
16
About the authors
Bill Fera | bfera@deloitte.com
Bill Fera, MD, is a principal, Deloitte Consulting LLP. Fera specializes in technology-enabled
transformation to support the advancement of population health strategies. As a practicing physician,
health system executive, and consultant, Fera has worked across health plans and health systems to
drive toward a value-based, patient-centered model of care.
Urvi Shah | urvishah@deloitte.com
Urvi Shah is a senior manager in Deloitte’s Customer  Digital Transformation solution
where she helps clients develop and implement customer experience with imperatives
with the strategic application of digital tools and technology. As a leader in Deloitte’s
Virtual Health practice, she has helped lead multiple clients through large-scale technology
transformation. Shah has worked with a breadth of health care provider organizations
including large integrated delivery systems, academic medical centers, retailers, traditional
physician clinics and hospitals, as well as long-term care and mental health facilities.
Casey Korba | ckorba@deloiite.com
Casey Korba, MS, is the research and policy manager for the Deloitte Center for Health Solutions,
Deloitte Services LP, where she leads research and works with health care industry stakeholders to
address virtual health, digital transformation, the social determinants of health, and evolving care
delivery and payment models. She supports Deloitte’s Life Sciences and Health Care practice through
research to inform health care system stakeholders about emerging trends, challenges, and
opportunities.
Maulesh Shukla | mshukla@deloitte.com
Maulesh Shukla is a manger with the Deloitte Center for Health Solutions. For the past nine years,
Shukla’s research has covered a wide range of topics in the realm of health plans, hospitals, and
health systems. His recent research has focused on the future of health, health plan business
transformation, health plan financial performance, innovation, and health care reform. He holds an
MBA from IBS, Hyderabad.
Virtual health accelerated
Contact us
Our insights can help you take advantage of change. If you’re looking for fresh ideas to address your
challenges, we should talk.
Practice leadership
Ken Abrams
Chief medical officer | Managing director | Deloitte Consulting LLP
+1 305 372 3264 | kabrams@deloitte.com
Ken Abrams is a managing director in Deloitte’s Strategy practice and Deloitte’s chief medical officer.
Abrams has market eminence as a physician leader and as a thought leader in clinical strategy,
operations and performance improvement, virtual health, and clinical integration.
The Deloitte Center for Health Solutions
Sarah Thomas, MS
Managing director | Deloitte Center for Health Solutions | Deloitte Services LP
+1 202 220 2749 | sarthomas@deloitte.com
Sarah Thomas is the managing director of the Deloitte Center for Health Solutions, part of Deloitte
LLP’s Life Sciences and Health Care practice.
How can health care organizations take advantage of the current momentum?
About Deloitte Insights
Deloitte Insights publishes original articles, reports and periodicals that provide insights for businesses, the public sector and
NGOs. Our goal is to draw upon research and experience from throughout our professional services organization, and that of
coauthors in academia and business, to advance the conversation on a broad spectrum of topics of interest to executives and
government leaders.
Deloitte Insights is an imprint of Deloitte Development LLC.
About this publication
This publication contains general information only, and none of Deloitte Touche Tohmatsu Limited, its member firms, or its
and their affiliates are, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other
professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be
used as a basis for any decision or action that may affect your finances or your business. Before making any decision or taking
any action that may affect your finances or your business, you should consult a qualified professional adviser.
None of Deloitte Touche Tohmatsu Limited, its member firms, or its and their respective affiliates shall be responsible for any
loss whatsoever sustained by any person who relies on this publication.
About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its
network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent
entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to
one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States
and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public
accounting. Please see www.deloitte.com/about to learn more about our global network of member firms.
Copyright © 2021 Deloitte Development LLC. All rights reserved.
Member of Deloitte Touche Tohmatsu Limited
Deloitte Insights contributors
Editorial: Ramani Moses, Hannah Bachman, Rupesh Bhat, and Sayanika Bordoloi
Creative: Cassia Duncan and Mike Miyasaki
Promotion: Hannah Rapp
Cover artwork: Ryan Olbrysh
Sign up for Deloitte Insights updates at www.deloitte.com/insights.
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Virtual health accelerated_Deloitte

  • 1. Virtual health accelerated How can health care organizations take advantage of the current momentum? A report from the Deloitte Center for Health Solutions
  • 2. Your source for fresh perspectives: The Deloitte Center for Health Solutions, part of Deloitte LLP’s Life Sciences and Health Care practice, delves deeper into your top-of-mind issues and provides fresh thinking around complex challenges. Timely, relevant research and thought-provoking analyses deliver insight to help you see solutions through a new lens. Connect • To learn more about the center and our research, please visit http://www.deloitte.com/centerforhealthsolutions. • For quick takes and personal perspectives on trends in life sciences and health care, read the Health Forward blog at: https://www2.deloitte.com/us/en/blog/health-care-blog.html. Engage • Subscribe to receive periodic emails on the topics you find interesting at www.deloitte.com/us/LSHC-subscribe. • Follow us on Twitter: @DeloitteHealth. • Follow us on LinkedIn via ConvergeHEALTH by Deloitte. About the Deloitte Center for Health Solutions Deloitte’s Life Sciences and Health Care Consulting Services Innovation starts with insight and seeing challenges in a new way. Amid unprecedented uncertainty and change across the industry, stakeholders are looking for new ways to transform the journey of care. Deloitte’s US Life Sciences and Health Care practice helps clients transform uncertainty into possibility and rapid change into lasting progress. Comprehensive audit, advisory, consulting, and tax capabilities can deliver value at every step, from insight to strategy to action. Find out more at Deloitte.com. Deloitte’s vision for the future of health By 2040, there will be a fundamental shift from “health care” to “health.” The future will be focused on well-being and managed by companies that assume new roles to drive value in a transformed health ecosystem. As traditional life sciences and health care roles are being redefined, Deloitte is your trusted guide in transforming the role your organization will play. Discover the future of health at Deloitte.com.
  • 3. Executive summary 2 Findings4 Implications for health systems 13 Endnotes 15 Contents
  • 4. 2 T HE COVID-19 PANDEMIC triggered a dramatic adoption of virtual health. During the early weeks of the pandemic, virtual visits (i.e., video- or phone-based visits) increased by more than 11,000% over prepandemic levels, according to the Centers for Medicare and Medicaid Services (CMS).1 But will adoption of virtual health continue to accelerate once the threat of the pandemic subsides? In late 2020, the Deloitte Center for Health Solutions surveyed clinical leaders from 50 health systems—and held a virtual roundtable with physician leaders—to explore the possible implications of continued virtual health adoption, and examine the potential opportunities that could unfold during the next one to three years. We examined how the last several months have changed the practice of medicine, how consumers and clinicians are likely to use virtual health in the future, and how care delivery models might be transformed. Findings from our survey showed: • One in two clinical leaders said the pandemic had led to significant shifts in their health system’s virtual health strategy. Continued investments into virtual health, along with an enterprisewide strategy, were the top strategic initiatives cited. Automating decision-making around virtual health was mentioned as another important consideration. • Across care settings, clinical leaders anticipate that the optimal level and mix of virtual visits will be very close to the peak they witnessed during the pandemic. For primary care and chronic care management, that means one-third of all visits would be virtual, up from only 5% prepandemic. • Two in three clinical leaders said they currently provide staff with technology and privacy training. However, clinical and “web-side manner”2 training is less common. • Most clinical leaders said they were tracking patient experience and utilization metrics related to virtual health. Quality of care and team experience measurements are lagging. • Clinical leaders said they have been able to overcome consumers’ and physicians’ reluctance to adopt virtual health. However, interoperability, integration of platforms, and data vulnerabilities continue to be a challenge. Virtual health gains could be a silver lining of the pandemic. During the early response phase of the COVID-19 crisis, many health systems and physician practices rapidly implemented processes around virtual health. As a result, the health care sector is probably about five years closer to the Future of HealthTM that Deloitte anticipates will take place between now and 2040. As health systems continue to recover from the pandemic, Executive summary Virtual health accelerated
  • 5. 3 and ultimately thrive3 in the coming months and years, they should work to thoughtfully scale up new learnings and transition to a longer-term, enterprisewide approach. To realize the full benefits of virtual health, this should include: • Evolving team-based care to advance the integration of behavioral health, primary care, and specialty care, and help family caregivers become more involved in care • Thinking beyond process measures to develop more meaningful measures of care quality and care-team experience • Training clinicians and support staff to ensure patients get the same quality care experience as patients who have face-to-face visits Health care stakeholders probably won’t realize the full value of virtual health if it becomes just another component of the traditional health care delivery process. The pandemic has created a new sense of urgency to advance value-based care, adopt radical interoperability, launch new care delivery models that consider the provider experience, and apply a consumer-centric lens to the health care system. METHODOLOGY In fall 2020, the Deloitte Center for Health Solutions held a virtual roundtable with physician executives and surveyed clinical leaders from 50 large health systems (76% with annual revenue above US$1 billion). Our survey sample consisted of chief medical officers (52%), vice presidents, department chiefs, and other clinical services leaders. Their organizations spanned academic medical centers, university- based and community-based hospitals, multistate health systems, children’s hospitals, and physician-owned hospitals. In our research, we defined virtual health as continuous, connected care via digital and telecommunication technologies. It includes virtual visits (telephone or video), remote monitoring, asynchronous communication, and clinician or provider-facing solutions such as virtual consults and virtual second opinions. “There were some myths of what telemedicine could do … and providers and patients were surprised by how effective the clinical visit could be [in a virtual setting]. We are hopeful that there is real opportunity for a telehealth component to health care that is sustainable and reliable.” — Kenric Maynor, MD, chair of Medicine Institute, Geisinger Health System (Deloitte Virtual Health Accelerated Roundtable participant) How can health care organizations take advantage of the current momentum?
  • 6. 4 4 One in two clinical leaders said the pandemic led to significant shifts in their health system’s virtual health strategy The COVID-19 pandemic accelerated and catalyzed several aspects of the Future of Health— particularly virtual health, which otherwise might have taken years to reach the level of adoption that took place during the pandemic. Deloitte was interested in learning how leading health systems are adapting, and how the rapid and forced shift to virtual visits and remote monitoring has impacted health system strategies and priorities around virtual health in the near and long term. Deloitte research conducted in early 2020, before the pandemic, revealed modest growth of virtual visits and remote monitoring among physicians. From 2018 to 2020, adoption increased from 14% to 19%.4 Barriers around payment, concerns about fraud and abuse, and patient and clinician acceptance of the status quo were some of the reasons for the limited adoption. COVID-19 changed everything. By the middle of March 2020, many health systems were halting their nonurgent procedures and patients were staying away from Findings Note: N=50 Source: Deloitte Physician Leaders Virtual Health Survey, 2020.   Deloitte Insights | deloitte.com/insights FIGURE 1 The pandemic has led to significant shifts in virtual health strategy, driven by consumer demand, cost pressures, and easing of regulatory barriers Change in virtual health strategy for the next year Top reasons for the change • Consumer demand • Revenue and cost pressures; remaining competitive • Reimbursement and regulations Slight Significant Moderate 52% 24% 24% Survey question: Has your organization’s virtual health strategy for the next year changed due to the pandemic? Survey question: For what reasons has the pandemic changed the strategy? (Open ended question) Virtual health accelerated
  • 7. 5 clinical facilities to avoid potential exposure to the virus.5 Health systems, clinicians, and patients were forced to turn to virtual visits and remote monitoring. Both the clinical leaders we surveyed and the physician executives interviewed largely agreed that the experiences around virtual health during the first several months of the pandemic led to shifts in their health system’s virtual health strategy. Half of surveyed clinical leaders (52%) reported significant shifts, and 24% saw moderate shifts (figure 1). Consumer demand, revenue and cost pressures due to the pandemic, pressure to keep up with competitors, and a relaxed regulatory and reimbursement environment were among the top reasons clinical leaders cited for the increased adoption of virtual health. Looking ahead, 60% of respondents said their health systems need to make additional investments in virtual health, and 52% reported it was essential to have an enterprisewide strategy (figure 2). FIGURE 2 Most clinical leaders said their organizations need additional investments and an enterprisewide virtual health strategy to optimize adoption of virtual health going forward Having an enterprisewide virtual health strategy Additional investment into virtual health Getting beyond the financial burden of COVID-19 Having functional tools (tools/tech that help with diagnosis, examination, etc. in a virtual setting) 60% 52% 46% 46% Top initiatives to optimize adoption of virtual health Note: N=50 Source: Deloitte Physician Leaders Virtual Health Survey, 2020. Deloitte Insights | deloitte.com/insights Survey question: Has your organization’s virtual health strategy for the next year changed due to the pandemic? “As devastating as COVID-19 has been, it has also been the best thing to come along in a long time in terms of stimulating health care innovation. It has forced us to accelerate our thinking in a lot of different ways, that we should have been doing, but we didn’t have the necessary pressure to do.” — Robert J. Keenan MD, MMM, chief medical officer/vice president quality, Moffitt Cancer Center (Deloitte Virtual Health Accelerated Roundtable participant) How can health care organizations take advantage of the current momentum?
  • 8. 6 Many hospitals are trying to determine which visits should be face-to-face and which ones should be virtual. While only 36% of clinical leaders said care pathways were used to guide those decisions, 54% are planning to develop such a strategy over the next one to three years. While just 16% of respondents said their health system has a “virtual first” system for scheduling certain visits, 52% said such a system was being planned. During our roundtable discussion, one physician executive said, “We are looking at ways to leverage data and develop algorithms to help predict the right length of visits, the type of visit, and whether it can be a video, phone, or face-to-face [visit] so that this process actually becomes more automated rather than leaving it up to the provider.” Our research participants agreed that, as health systems refine strategies and adopt new models, they should be mindful to avoid some of the mistakes that were made during the early years of the electronic medical record. Long before the pandemic, physicians were experiencing frustration and burnout from screen time and administrative fatigue.6 A recent study shows physicians were satisfied with virtual visits when they had input into how they were used, had administrative help, adequate payment, and access to reliable and easy-to-use technology.7 We expect to see increased investments in remote monitoring and patient wearables in the coming years. This will likely be driven by growing investments in digital health,8 and demand from clinical leaders. Half of the clinical leaders we surveyed said they wanted more functional tools and technology to optimize virtual health (figure 2). Health system leaders should think through how to seamlessly integrate those tools and platforms so that they enhance clinical care rather than add work for clinicians. Across care settings, clinical leaders describe the optimal level of virtual visits as being close to the peak they witnessed during the pandemic During our roundtable discussion, physician executives said they were interested in determining the optimal level of virtual visits for the future. Clinical leaders we surveyed indicated that the optimal level of visits over the next one to three years could be similar to the peak volume they saw during the pandemic. “Once we are through the pandemic … we will be able to truly evaluate the operational efficiency and opportunity from virtual health. Patient access and patient convenience are key goals, and we have a whole new world of competitors. I think if we don’t (invest in virtual health), then we will fall behind.” — Brian Hasselfeld, MD, medical director, digital health telemedicine, Johns Hopkins Medicine (Deloitte Virtual Health Accelerated roundtable participant) Virtual health accelerated
  • 9. 7 Notes: N = 50 Source: Deloitte physician leaders virtual health survey, 2020.        Deloitte Insights | deloitte.com/insights Survey question: Q: For your organization, approximately, what percent of total visits were virtual (or telehealth visits) before the pandemic, at the time when in-person use was the lowest in the last eight months, and what is optimal going forward? 34% 30% 27% 24% 20% 9% 6% 41% 45% 34% 31% 20% 12% 4% 6% 5% 3% 2% 3% 2% 1% Chronic condition management Primary care Non surgical specialty care in outpatient setting (excluding behavioral health) Pre- and post-surgical care Urgent care In-hospital virtual care Emergency room cases FIGURE 3 Clinical leaders thought virtual visits should constitute about a third of all primary care and chronic care management visits in the future vs. only 5% pre-pandemic 80% 85% 84% 82% 18% Optimal level in the future When in-person was lowest in last 8 months Virtual visits as a % of total visits (mean) Before COVID-19 When face-to-face visits reached their lowest point during the pandemic, virtual visits for primary care and for chronic condition management peaked at 45% and 41%, respectively (figure 3). Virtual visits for nonsurgical specialty care in outpatient settings (excluding behavioral health) peaked at 34%. Clinical leaders agreed that the optimal level of virtual chronic-condition management and primary care will be about one-third of overall visits. Prepandemic levels of virtual visits for those areas of care were around 5%. This willingness to continue virtual visits at levels that are close to the peak seen during lockdowns could be good news for the continued growth of virtual health. We asked clinical leaders which areas of hospital stay they expect would be most impacted by the acceleration of virtual health. A majority of them said that there could be a significant increase in virtual technology for prestay scheduling and reminders, postdischarge chronic-care check-ins, patient monitoring, and follow-ups in the coming months and years. How can health care organizations take advantage of the current momentum?
  • 10. 8 We also asked which specialties would likely see the largest uptake in virtual visits over the next one to three years. Primary care topped the list, followed by behavioral health, dermatology, and internal medicine. Clinical leaders reported offering technology and privacy training to their staff, while clinical and web-side manner training is less common The Deloitte 2020 survey of US physicians, conducted before the pandemic, found that approximately 85% of physicians thought that training on how to communicate effectively with patients—using virtual means—was currently lacking, but would be essential for success in the future.9 In prior research, we have emphasized the importance of training clinicians to be able to convey empathy, build rapport, make eye contact, and other critical bedside manner techniques in a virtual setting.10 In our latest survey, 74% of clinical leaders said they are currently offering training related to the Health Insurance Portability and Accountability Act (HIPAA), and ensuring that Virtual health accelerated
  • 11. Note: N = 50 Source: Deloitte physician leaders virtual health survey, 2020. Deloitte Insights | deloitte.com/insights Survey question: Which of the following trainings are offered, in development, or not currently offered to your staff? FIGURE 4 Clinical and web-side training is lacking Training offered to the staff 90% 50% In development 85% 84% 20% 26% 18% 55% Privacy/HIPAA: training staff on proper techniques to ensure patients' information is protected on virtual platforms IT/technology: training staff on how to use virtual tools, apps, and software Web-side manner: training staff on best practices for communicating and interacting with patients remotely Clinical: training staff on how to effectively examine a patient remotely 74% 70% 36% 30% 12% 18% 28% 32% Currently offered 9 patient information is protected on virtual platforms. Training staff on software, apps, and other platforms is also common (70% of clinical leaders are currently doing this). However, only 36% of clinical leaders said they currently have “web-side manner” training on best practices for communicating and interacting with patients remotely, and 28% expect to develop this content in the next one to three years. That still leaves about 30% with no well-defined plans to offer such training (figure 4). We continue to call for health systems to consider training clinicians and support staff on how to ensure a high-quality virtual visit. If patients do not feel virtual visits match the quality of face-to-face visits, we will lose momentum around virtual health. Further, as wearable and remote monitoring technology become more sophisticated, we should be able to take vital signs and gather other important biometric data remotely, which could put virtual visits more on par with face-to-face visits. Clinical leaders should consider strategies to implement those technologies. To create a sustainable program, health systems should also think about the experience for all users (clinicians, patients, front- and back-office support staff). Clinical leaders should consider applying the principles of human- centered design, training users on the technology, and ensuring continuity of care through follow-up virtual visits. How can health care organizations take advantage of the current momentum?
  • 12. 10 Measuring the performance of virtual health programs: Process and utilization metrics are tracked comprehensively; quality of care and team-experience measurements are lagging During the public health emergency, several regulatory flexibilities made it easier for clinicians and health systems to adopt virtual health. As we look to the future, regulators should determine whether temporary rules should be made more permanent. They will likely evaluate the payment models and benefit designs that support virtual health and their ability to improve patient health, while reducing the use of low-value services and unnecessary care. Rather than sequential visits with separate specialists, virtual health makes it possible for patients to connect to a suite of caregivers who can work collaboratively to offer more comprehensive and coordinated care.11 If health systems take existing care models and simply convert them into Note: N=50 Source: Deloitte Physician Leaders Virtual Health Survey, 2020. Deloitte Insights | deloitte.com/insights 70% 66% 44% 36% 16% 20% 24% 38% 54% 52% 74% 52% 52% 48% 62% 60% 58% 52% 54% 52% 46% 40% 30% 28% 28% 26% 42% 34% 32% 16% 18% 30% 38% 34% 22% 26% 28% 26% 38% 38% 44% 46% 48% 42% 36% 46% 42% 50% 42% 58% 8% 18% 10% 18% 16% 14% 14% 22% 8% 10% 10% 14% 22% 30% 36% 28% 16% 16% 26% 26% Patient satisfaction Access to care Wait times Patient engagement Length of stay Admissions and readmissions ERutilization Throughput or bed turnover Cancellations and no-shows Cost per case Amount of nonreimbursable care Clinical measures, suchas A1Cor blood pressure Adherence to clinical guidelines Process measures,suchas gaps in care or HEDIS … Medicationadherence Continuity of care Physician satisfaction Turnover rate Care team (nurses, assistants) satisfaction Care team collaboration Care Team experience Quality of care Costs Utilization resource use Patient experience Survey question: Which of the following do you use to measure performance of your virtual health program? FIGURE 5 Quality of care and care team experience measures lag behind process and utilization measures Yes, track comprehensively Yes, track partially No, do not track Metrics to measure performance of virtual health programs Virtual health accelerated
  • 13. 11 virtual formats, we could lose momentum and fail to realize the full potential of virtual health. As health care stakeholders work to redesign care models, clinical leaders should measure clinical and patient-centered outcomes. This could help ensure that the use of virtual health will continue to grow.12 One area that will be important to capture is the extent to which remote monitoring can evaluate how well patients are managing their conditions. We can learn a lot from applying advanced analytics to large populations of patients who are monitoring their conditions at home. For example, data from glucose monitors that track diabetes, peak-flow meters that monitor asthma control, and weight and oxygen-saturation metrics for those with heart failure, can help clinicians learn how well patients are managing their conditions. Data from these devices can also highlight barriers they face and identify nudges that might be effective at changing behavior. Health systems can begin to leverage this collective data to learn how to support patients more effectively. To measure the performance of their virtual health programs, most clinical leaders said their organizations comprehensively track patient- experience measures such as patient satisfaction (74%) and access to care and wait times (52%) (figure 5). Almost two in three health systems also comprehensively measure utilization and resource measures, such as length of stay, admissions and readmissions, and emergency room utilization. However, about 75% of clinical leaders reported either partial tracking or no tracking of quality measures, such as medication adherence and continuity of care. These measures will likely be critical in building data on health improvement and outcomes. Going forward, these measures could be essential—not only from a regulatory perspective, but also to stay competitive. The ability to successfully track such measures could also lead to more successful collaboration with health plans. Health systems that collect this data could use it to make the case for virtual health to patients, clinicians, employers, and health plans. Another area with minimal tracking is the care- team experience—including physician and care-team satisfaction, and the level and quality of collaboration. These measures could help shape workforce and operational strategies to tackle issues such as physician and care-team burnout, and how to build on and improve team-based care or re-design care altogether. Consumers and physicians are on board with virtual health. However, interoperability, integration of platforms, and data-security vulnerabilities continue to be a challenge Despite an uncertain regulatory and reimbursement environment, clinical leaders we surveyed—and the physician executives who “The COVID-19 remote patient-monitoring program we developed really activated and engaged our practice … and now several specialties want to extend remote monitoring to their patients as well.” —Tufia Haddad, MD, medical director of the Center for Connected Care Remote Patient Monitoring program and chair of digital health for the Department of Oncology, Mayo Clinic (Deloitte Virtual Health Accelerated Roundtable participant) How can health care organizations take advantage of the current momentum?
  • 14. 12 participated in our roundtable—agree that virtual health is here to stay. Prior to the pandemic, only 25% of primary care physicians, 17% of nonsurgical specialists, and 9% of surgical specialists reported that there was consumer demand for virtual health in their practices.13 When our latest survey respondents were asked about the top challenges their health systems overcame during the past few months, consumer and physician reluctance to virtual health were no longer seen as concerns. Other Deloitte research shows that after the pandemic began, some health system chief financial officers expanded their virtual health strategies and created executive command center strategies that allow for more rapid decision- making.14 As a result, several health systems were able to quickly transition to virtual care. However, some challenges remain. As health systems attempt to mainstream virtual health into the existing clinical and revenue-cycle workflows, 66% of the clinical leaders we surveyed said data security is a long-term concern, 62% said interoperability remains a challenge, and 52% cited a lack of integration with other platforms. The clinical leaders shared their investment priorities today and in coming years. Most respondents (78%) said high-speed internet is a top investment priority. Looking ahead one to three years, clinical leaders said artificial intelligence (AI) and machine learning were top investment priorities (68%). Physician executives in our roundtable discussed the use of AI for clinical-decision support and the management of staffing. As health systems continue to scale up virtual health, they will likely want to capture data from remote monitoring tools and wearables, integrate the data with electronic health systems and clinical-decision support, and build real-time dashboards. However, though cited in the survey results as challenges that need to be overcome, data interoperability and cyber security did not appear to be top priorities for future investments. This could turn out to be a blind spot for health systems going forward. Health systems should consider prioritizing investments in those areas, not only to satisfy regulatory requirements, but also to gain a significant long-term competitive advantage. THE PANDEMIC HAS HIGHLIGHTED THE DIGITAL DIVIDE Many have been spending much more time at home since the pandemic began. We are ordering groceries, doing our work, and even having our children attend school online. But not everyone has equal access to high-speed internet. There are disparities by race, income, geography, age, and other factors.15 As of February 2019, 79% of white households had access to home broadband, compared to 66% of Black households, and 61% of Hispanic households. Ninety-two percent of those with a household income of US$75K or more have access to home broadband. By contrast, 56% of people who have household income below US$30K have access to broadband. More than one in three households headed by a person age 65 or older do not have a desktop or a laptop computer, and more than half do not have a smart device.16 Older Americans, and people who live in rural areas, are also much less likely to have access to home broadband.17 Lack of broadband internet is associated with fewer telehealth visits and reduced use of patient portals. Stakeholders, including policymakers, public health officials, and health care organizations, should work together to ensure that as we shift more health care into the home, we do not increase disparities. Virtual health accelerated
  • 15. 13 V IRTUAL HEALTH GAINS could be a silver lining of the pandemic. We could be as many as five years ahead of where we expected to be on our future-of-health journey. To keep this momentum going, health care stakeholders should: • Adapt team-based care and operations to realize the full benefits of virtual visits. Clinical leaders told us that the optimal level of virtual health (for primary care and chronic care) would be about one-third of all visits. Before that can happen, many health systems will need to build new workflows or re-design existing workflows, create scheduling capabilities to enable specialist consultations and easy referrals, integrate digital health devices, collect patient-reported outcomes, and develop new approaches for data analytics and interpretation. While barriers remain, clinical leaders can work to advance the integration of behavioral health, primary care, and specialty care, and help family caregivers become more involved in care. This can ultimately lead to better adherence and better health outcomes. • Train clinicians and support staff to improve the quality of visits. Training clinicians and staff to conduct high-quality virtual visits is essential but lacking. Health plans and health systems should ensure virtual visits are on par with traditional visits in terms of quality and patient satisfaction. The human- experience component should be considered in every element of virtual health, including virtual check-ins and follow-ups, accessing the patient portal, and virtual visits and remote monitoring. • Move beyond process measures in their virtual health programs to more meaningful measurements, including quality-of-care and care-team experience. Health systems should plan to increase tracking of these measures and set targets to improve them. Health plans will likely make these table stakes in coming years. There are opportunities for health systems and health plans to collaborate and experiment with strategies to improve measurement and performance of their virtual health initiatives. Implications for health systems How can health care organizations take advantage of the current momentum?
  • 16. 14 Virtual health accelerated • Recognize that we won’t realize the full value of virtual health if it becomes another layer of the traditional health care system. In theory, increased use of virtual health should enable integration of care from multiple team members more seamlessly. However, our findings show that clinical leaders have concerns around the digital divide, the ability to address disparities, lack of interoperability and platform integration, and physician burnout. Research also shows that patients and families look for certain characteristics in their health care interactions.18 They want to feel like the care is personal and they want to connect with clinical staff on some level. They also want a simplified experience that is convenient, as well as transparent, so that they can clearly understand what is happening to them and why. Finally, patients require security around their personal health information. Maintaining momentum in virtual health will not be easy. It will have to happen while we are still fighting the pandemic, implementing the largest- ever vaccination campaign, recovering from financial losses, and restoring morale from the exhaustion, burnout, and forced layoffs. But health systems should keep pushing forward to stay competitive and to move closer to the future of health.
  • 17. 15 15 Project Team: Natasha Elsner provided expertise and guidance on the survey development, analysis, and writing of the draft; Apoorva Singh supported the data analysis. The authors would like to thank thank our executive sponsor Ken Abrams for his guidance on this project. The authors would also like to acknowledge Wendy Gerhardt, Jessica Overman, Steve Davis, Mamta Elias, and Laura DeSimio for their contributions. Acknowledgments 1. Rebecca Pifer, “Medicare members using telehealth grew 120 times in early weeks of COVID-19 as regulations eased,” HealthCare Dive, May 27, 2020. 2. Erica Teichert, “Training docs on ‘webside manner’ for virtual visits,” Modern Healthcare, August 27, 2016. 3. Deloitte, “Connecting for a resilient world: Resources for resilient leadership,” accessed January 25, 2021. 4. Ken Abrams et al., How the virtual health landscape is shifting in a rapidly changing world: Findings from the Deloitte 2020 Survey of US Physicians, Deloitte Insights, July 9, 2020. 5. David Betts et al., Clinical leaders’ top concerns about reopening: The key issues to navigate, Deloitte Insights, June 5, 2020. 6. Judy George, “What doctors need from telemedicine: Health care use down despite virtual visits,” Medpage Today, November 16, 2020. 7. Mary Nguyen et al., “A review of patient and provider satisfaction with telemedicine,” Current Allergy and Asthma Reports 20, no. 72 (2020). 8. Elaine Wang and Sean Day, “Q3 2020: A new annual record for digital health (already),” Rock Health, 2020. 9. Abrams et al., How the virtual health landscape is shifting in a rapidly changing world. 10. Ibid. 11. Ryan Hullinger and Sarah Markovitz, “Transforming homes and communities into healthcare hubs in the post-covid future,” Forbes, October 26, 2020. 12. Christina Cutter, Nicholas L. Berlin, and A. Mark Fendrick, “Establishing a value-based new normal for telehealth,” Health Affairs, October 8, 2020. 13. Abrams et al., How the virtual health landscape is shifting in a rapidly changing world. 14. Steve Burrill, Wendy Gerhardt, and Maulesh Shukla, Building resilience during the COVID-19 pandemic and beyond: How health care CFOs are navigating with an eye on the future, Deloitte Insights, September 9, 2020. 15. Pew Research Center, “Internet/broadband fact sheet,” June 12, 2019. 16. David Velasquez and Ateev Mehrotra, “Ensuring the growth of telehealth during COVID-19 does not exacerbate disparities in care,” Health Affairs, May 8, 2020. 17. Pew Research Center, “Internet/broadband fact sheet.” Endnotes How can health care organizations take advantage of the current momentum?
  • 18. 16 About the authors Bill Fera | bfera@deloitte.com Bill Fera, MD, is a principal, Deloitte Consulting LLP. Fera specializes in technology-enabled transformation to support the advancement of population health strategies. As a practicing physician, health system executive, and consultant, Fera has worked across health plans and health systems to drive toward a value-based, patient-centered model of care. Urvi Shah | urvishah@deloitte.com Urvi Shah is a senior manager in Deloitte’s Customer Digital Transformation solution where she helps clients develop and implement customer experience with imperatives with the strategic application of digital tools and technology. As a leader in Deloitte’s Virtual Health practice, she has helped lead multiple clients through large-scale technology transformation. Shah has worked with a breadth of health care provider organizations including large integrated delivery systems, academic medical centers, retailers, traditional physician clinics and hospitals, as well as long-term care and mental health facilities. Casey Korba | ckorba@deloiite.com Casey Korba, MS, is the research and policy manager for the Deloitte Center for Health Solutions, Deloitte Services LP, where she leads research and works with health care industry stakeholders to address virtual health, digital transformation, the social determinants of health, and evolving care delivery and payment models. She supports Deloitte’s Life Sciences and Health Care practice through research to inform health care system stakeholders about emerging trends, challenges, and opportunities. Maulesh Shukla | mshukla@deloitte.com Maulesh Shukla is a manger with the Deloitte Center for Health Solutions. For the past nine years, Shukla’s research has covered a wide range of topics in the realm of health plans, hospitals, and health systems. His recent research has focused on the future of health, health plan business transformation, health plan financial performance, innovation, and health care reform. He holds an MBA from IBS, Hyderabad. Virtual health accelerated
  • 19. Contact us Our insights can help you take advantage of change. If you’re looking for fresh ideas to address your challenges, we should talk. Practice leadership Ken Abrams Chief medical officer | Managing director | Deloitte Consulting LLP +1 305 372 3264 | kabrams@deloitte.com Ken Abrams is a managing director in Deloitte’s Strategy practice and Deloitte’s chief medical officer. Abrams has market eminence as a physician leader and as a thought leader in clinical strategy, operations and performance improvement, virtual health, and clinical integration. The Deloitte Center for Health Solutions Sarah Thomas, MS Managing director | Deloitte Center for Health Solutions | Deloitte Services LP +1 202 220 2749 | sarthomas@deloitte.com Sarah Thomas is the managing director of the Deloitte Center for Health Solutions, part of Deloitte LLP’s Life Sciences and Health Care practice. How can health care organizations take advantage of the current momentum?
  • 20. About Deloitte Insights Deloitte Insights publishes original articles, reports and periodicals that provide insights for businesses, the public sector and NGOs. Our goal is to draw upon research and experience from throughout our professional services organization, and that of coauthors in academia and business, to advance the conversation on a broad spectrum of topics of interest to executives and government leaders. Deloitte Insights is an imprint of Deloitte Development LLC. About this publication This publication contains general information only, and none of Deloitte Touche Tohmatsu Limited, its member firms, or its and their affiliates are, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your finances or your business. Before making any decision or taking any action that may affect your finances or your business, you should consult a qualified professional adviser. None of Deloitte Touche Tohmatsu Limited, its member firms, or its and their respective affiliates shall be responsible for any loss whatsoever sustained by any person who relies on this publication. About Deloitte Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network of member firms. Copyright © 2021 Deloitte Development LLC. All rights reserved. Member of Deloitte Touche Tohmatsu Limited Deloitte Insights contributors Editorial: Ramani Moses, Hannah Bachman, Rupesh Bhat, and Sayanika Bordoloi Creative: Cassia Duncan and Mike Miyasaki Promotion: Hannah Rapp Cover artwork: Ryan Olbrysh Sign up for Deloitte Insights updates at www.deloitte.com/insights. Follow @DeloitteInsight