Blogging might be the edge you need to stand out in many job categories. Here are seven reasons why.

1. 7
REASONS
EVERY JOB SEEKER
NEEDS TO BLOG

2. Hi. I’m Mark Schaefer.
An author.
Blogger.
Marketing consultant.
College educator.

3. One of the coolest parts of what I do
is getting to MEET RECENT GRADS
entering the workforce.

4. They often ASK ME FOR ADVICE
on how to get ahead in their career.

5. I always recommend BLOGGING.

6. Here are 7 reasons why.

7. 1
HOW
S
U’RE
AT YO
WH
E OF
MAD

8. Normally you have to CONVINCE
people what you know.

9. BUT A BLOG GIVES YOU THE STAGE.

10. YOU CAN SHOW PEOPLE WHAT YOU KNOW.

11. Current events.

12. Current events.
Industry trends.

13. Current events.
Industry trends.
Your own skills.

14. 2
UILD
B
ORK
ET W
UR N
YO

15. People find jobs all the time
through connections in a blog community.

16. IMPRESS PEOPLE with your blog.

17. Great design + RITE* content = winning combination
*Relevant, Interesting, Timely & Entertaining

18. Read, share and comment on other
blogs in your industry.

19. Turn your blog into a
PROFESSIONAL NETWORK.

20. 3
AGE
ENG
RTISE
DVE
VS. A

21. No matter how creative you get,
your RESUME IS STILL AN AD.

22. And no one has ever said:
“More ads please.”

23. IMAGINE BEING THIS GUY.

24. He reads resumes all day.
Every day.
IMAGINE BEING THIS GUY.

25. But a blog full of interesting stories?

26. THAT will capture a prospective
employer’s attention.

27. THAT will capture a prospective
employer’s attention.
You had
me at
hello.

28. 4
IATE
ENT
FFER
DI
SELF
OUR
Y

29. In today’s world, BLOGGING MAY BE
AN EXPECTATION of many entry level jobs.

30. Blogging can give you the advantage
over a non-blogger.

31. It’s kind of like this...

32. THE INTERNET GALAXY OF JOB APPLICANTS

33. THE INTERNET GALAXY OF JOB APPLICANTS
Look closely. There you are.

34. THE INTERNET GALAXY OF JOB APPLICANTS
Look closely. There you are.
Right. There.

35. Unless you blog.
Then it’s more like...

36. WHOA.

37. WHOA.
Can’t miss that.

38. 5
PEN
HAR
S
KILLS
UR S
YO

39. If you’re going to blog about a subject,
you need to KNOW YOUR STUFF.

40. Putting out thoughtful content will help you
STAY ON TOP OF YOUR GAME.

41. Text
NOT THIS GAME.

42. Put down the controller.
Text
NOT THIS GAME.

43. THIS ONE.

44. Creating content is to your advantage.

45. Especially if your job search
becomes a LONG PROCESS.

46. 6
AND
EXP
ACH
UR RE
YO

47. BUILDING YOUR PERSONAL BRAND
means showing up in all the places a
prospective employer might find you.

48. Of course that usually means LinkedIn.

49. You should also link to your blog
in your profile.

50. And you should display your
recent blog posts too.

51. Give that potential employer stalking you
on LinkedIn more ways to connect with you.

52. Give that potential employer stalking you
on LinkedIn more ways to connect with you.

53. 7
TEND
EX
VIEW
INTER
THE

54. The INTERVIEW DOESN’T HAVE TO END
when you walk out those office doors.

55. Extend it by saying something like this:

56. I’ve enjoyed our time together today.

57. I’ve enjoyed our time together today.
But there is so much more I could
tell you about my abilities.

58. I hope you’ll visit my blog.
The link is on my resume.

59. I hope you’ll visit my blog.
The link is on my resume.
You can see for yourself
how I think about things.

60. Let’s RECAP

61. 7
REASONS
EVERY JOB SEEKER
NEEDS TO BLOG

62. 1.
2.
3.
4.
5.
6.
7.
Show what you’re made of.
Build your network.
Engage vs. advertise.
Differentiate yourself.
Sharpen your skills.
Expand your reach.
Extend the interview.
BLOG
TO
JOB

63. So get blogging and
get that job you want.

64. THANK YOU!
IF YOU LIKED IT, CLICK HERE TO:
DOWNLOAD
THE PRESENTATION
L
FOR A TWEET

65. Get more blogging advice
with my book, Born to Blog.
Buy it HERE on Amazon.

66. Connect with me online:
L @markwschaefer
businessesgrow.com/blog
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Credits
Wired photos by Death To Stock • MacBook Pro, Concert & Wii photos by Unsplash
Geeks by handras • Martha v2 by isayx3 • M31 by write_adam • MacPet: iPet-o by wanderingchiara