1. RHONDA LIFSEY MITCHELL (817) 988-2143 / Fort Worth, TX 76179
Rhonda@winningbeat.com /www.winningbeat.com LinkedInProfile
MARKETING / CORPORATE COMMUNICATIONS / GRAPHIC DESIGNER
A creative andinnovativemarketingleaderoffersaproven track record of success in translating complex concepts into
easilyunderstoodandmeaningful presentations.Leveragestalentasa campaignartistto presenta balancedtypography
and layout while adhering to marketing best practices. Excels in forging and maintaining strong relationships with all
stakeholders,includinginvestors,employees,vendors,peers,and the community atlarge. Industryexperience includes
financial planning, aerospace, engineering, residential, IT, entertainment, hospitality, retail, and political campaigns.
AREAS OF EXPERTISE: CORPORATE COMMUNICATIONS, MARKETING & ADVERTISING, EVENT PLANNING, GRAPHIC DESIGN,
PROMOTIONS, PUBLIC RELATIONS, RESEARCH & DEVELOPMENT, QUALITY CONTROL, WRITING, STARTUP LEADERSHIP
SELEC T C AREER HI GHLI GHTS
 Createdproductbranding(fromconceptto execution) foraconcrete overlaycompanythatsoldlocal projectsto
high-endresidentialcustomersanddistributedproductstonational/international clients; bolsteredsalesfora
rebuildingeffort,helpingcompanygrow to $100K permonth in B2B sales and $50K inresidential work.
 Implementedonline purchasingcapabilitiesatGoldenLookSystems andstructuredan Excel estimationtool used
on the jobsite tocreate proposalsandinternal formsquickly.
 Provedvital inrebuildingthe operationafteranownershipchange, providingmarketingcollateral to secure,
communicate with, and promote businesswith250 dealersnationwide.
 Performedqualityassurance for product implementation,loggedbugs,andrepostedsequencestoreplicate
versionbuildchallengesat RemedyCorporation, enablingteamstodeliverahigherqualityendproduct.
PRO F ES S I O NAL O VERVI EW
GOLDENLOOK SYSTEMS, LLC – Euless, Texas 2012-2016
MARKETING MANAGER/GRAPHIC DESIGNER
 Oversawseasonal marketingandadvertisingeffortstotalingupto $3K per monthforinstallationsand$10K per
monthfor distributedsales;designedall promotional ads,directmail,brochures,signage/artworkfortradeshows,
stationery,end-userpackaging,anddisplaysrentedtonational dealers.
 Managed all email campaignsandwrote all corporate communicationswithclients,public,andstakeholders.
 Assistedinvideoproductionfromproductstagingtoscriptwriting.LinkedPowerPointandvideocontenttovarious
social mediaoutletsforthree websitesservingconsumer,commercial,andB2B audiences.
 LaunchedGoogle PPC,analyzedSEOresults,soliciteddealers,andcoordinatedshippingfornational orders.
 Setupcollateral forsix trade showsperyear,photographedjobsites,andeditedphotogalleriesforprint/web.
 Developedavariable pricingcalculatorfortruckloadordersandproposals;alsocreatedandimplementedanonline
tool to simplifythe orderingprocess.
CONFIDENTIAL CLIENT – Irving, Texas 2002-2016
FREELANCECAMPAIGN MANAGER
 Coordinatedall aspectsrelatedtopolitical campaignsformunicipal councilmen,(bothincumbentsandnewly
elected),includingadvertising,political messaging,campaignmaterials,eventsproduction, andvolunteer
management;achievedahighsuccessrate in verycompetitive elections.
 Createdbranding,website,direct-mailpieces,canvassingcollateral,andads topositivelypositionthe candidate.
 Scheduledneighborhood “meetandgreets”andcoordinatedphone bankanddoor-to-doorcanvassing,including
creatingscriptsand handoutsforvolunteers.
 DesignedandpurchasedT-shirts,buttons,doorhangers,standupbanners,andsigns.
 Managed pollingsurveysandvoterdatabase.

2. RHONDA LIFSEY MITCHELL (817) 988-2143 / Rhonda@winningbeat.com /Page 2
LAS COLINAS GROUP, LP – Irving, Texas 2009-2011
PROJECTCOORDINATOR
 Actedas managementliaisonbetweenChamber of Commerce,VisitorsBureau,CityHall,and the media;gathered
supportersfortownhall meetingandothereventstocommunicate the groupmessage toall stakeholders.
 Launchedcommunityoutreachprogramsthatledaudiencestospecific“callstoaction,”includingpetition signing,
letterwritingcampaigns, andsocial andmediablitzes.
 Headedprogramdevelopmentonthe EntertainmentCenter’s environmental initiatives,includingincorporating eco-
friendlyelementsintobuildingdesign.
 Createdmarketingprogramswhile targetingspecificcorporate sponsorshipopportunities.
 Scriptedanddesignedmarketingcollateral inprint, web,andlarge formats.
 Communicatedmessagesviapublicspeakingat“OpenHouses,”showcasingdevelopmentplanstothe public.
 Managed $6.7M+ inexpensesforthe programminggroupoutof more than$13M infundsraised.
CMW FINANCIAL, LLC – Irving, Texas 2002-2009
BRANCHADMINISTRATOR/COMPLIANCE
 Createda corporate website andenhanced the webuserexperience byadding financial calculators.
 Redesignedcorporate brand throughwebandtraditional approaches.
 Plannedandcoordinatedquarterlymeetings,international salesincentivetrips,andmonthlylead-generating
workshops;alsodevelopedtrainingdocumentsandstandard operatingproceduresfornew/existingstaff.
 DesignedengagingPowerPointpresentationsandconductedweeklyemployee andsalesWebEx meetings.
 Solicited $50Kin annual sponsorshipsandmanagedthe annual ClientAdvisoryBoardretreat forthree years.
 Fosteredvendorrelations,includingmutual fund,security, andinsurance vendors.
BOMBARDIER AEROSPACE – DFW Airport, Texas 2001
PILOTTRAININGGRAPHICS TECHNICIAN
 Compiledgraphicdatabase withmore than 8,000 items.
 EditedIllustratorfilesandPowerPointpresentationsusedinthe aviation andpilottrainingprogram;coordinated
effortswiththe pilotinstructorstoensure technical accuracy.
 ContractedthroughArt Squadand awardedAssociate of the Month inAugust,2001.
REMEDY CORPORATION (acquired Axtive in 2000) – Dallas, Texas 1997-2001
ASSOCIATEPRODUCT MANAGER
 Collaboratedwithsoftware developersandtechnical writerstocreate demowebsitesdemonstratingdynamic
content(proprietaryandinnovative technologyatthe time).
 Designedtechnical schematicgraphics andconsumerproductpackaging.
 Securedintellectualpropertyandregisteredproductandcompany webdomains.
 Researchedandcollected statisticsforindustryanalysisrelatingtoemerginge-Commerce.
 Ensuredproductfeaturescorrespondedwiththe conceptspresentedin productdocumentation.
 Teamedwithbusinessdevelopmentmanagersandall productmanagersonall cross-functional activitiestoachieve
consistentgoalsandmessagingforproductsuite.
ED UC ATI O N & C RED ENTI ALS
AA, Business (with honors) – TARRANT COUNTY COLLEGE
Technical Skills: CS6 Illustrator/Photoshop/InDesign – WordPress – Constant Contact – Certified Level 3 MS Access
Dreamweaver – e-Marketing – e-Commerce – HTML – Google Webmaster – Google Ads – Google Analytics
Reachmail – Mailchimp – Facebook Ads & Insights – Windows Small Business Server – MS Office