Research shows we are all born with a desire to play games. Marketers can take advantage of that desire, not by creating games, but by using game mechanics to drive desired behaviors. This slideshare explores what gamification is and 5 examples that B2B brands can emulate.

1. Gamification in B2B Marketing is
About Addiction, NOT Games.
5 Great Examples of Gamification

2. When you hear the term
gamification you probably think

5. What you should really think is

6. Addiction

7. Addiction
the impulse to keep doing something
because you subconsciously like it.

8. Games engage
on a whimsical level
to entertain.
Source: http://gartnernews.com/the-power-of-gamification/

9. Gamification engages
on an emotional level
to motivate.
Source: http://gartnernews.com/the-power-of-gamification/

10. Research has shown
that we are all born
with a desire to play
games.

11. Apply addictive qualities to marketing
and you've got an incredibly powerful way
to connect with prospects and customers.

12. 5 great examples of gamification

13. Ranks how good your profile is. No
matter how high you get, you can't get
to the top. By tapping into our innate
desire for status and our drive for
closure we can't help but want to click
the "Improve your profile button.”
The LinkedIn
"Profile Strength" Meter

14. This one is all about instant feedback
and clarity - a key principle in
Gamification. As you type your new
password a bar indicates its strength
in real time. The result is that not only
do you end up with a better password
but you have learned how to make it
stronger along the way.
Password
Strength Indicator

15. Data analysts – the target of this B2B
campaign – think of themselves like hero-
detectives that crave a challenge. What
could feel more challenging than a data
mystery at a fictitious casino? To play,
users had to use an actual demo version
of the software. The results: Over 6x
more free trial downloads than any other
comparable program.
http://www.whiterhino.com/sap-data-challenge
SAP Casino Data Challenge

16. Massachusetts General Hospital could
have decided to create another ubiquitous
timeline with rollover facts. Instead they
went for a fun, gamified experience that
makes you want hang out for a while. We
built a universe of numbers floating around
and as you select any one of them you
learn its significance. The result is a more
engaged, and knowledgeable, audience.
Mass General in Focus

17. American Science & Engineering had a
game changing X-ray detection product
that called for a gamified experience. It’s
one thing for AS&E to tell you just how
small and maneuverable the MINI Z is.
It’s quite another to let you use the MINI
Z to inspect areas that other x-ray
technology simply can’t get to – and
boost your security rank along the way.
http://whiterhino.com/miniz
AS&E Meet MiniZ

18. Learn more about how to make your
marketing content more addictive
www.WhiteRhino.com/AddictiveExperience