This session covers a brief introduction about Fusion Applications and the session progresses into the discussion of some of the highlights of the Fusion MDM for Customer application.

1. Fusion MDM for Customer – High Lights
At CDM SIG Meeting
Session# 4676
Mani Kumar Manda
Rhapsody Technologies, Inc.
OAUG Collaborate 2010, Las Vegas, Nevada
Sunday, April 18, 2010
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“Mastering” Master Data Solutions

2. “Guiding Clients through the lesser known path”
Learning Objectives
• Highlights of Fusion MDM for Customer
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“Mastering” Master Data Solutions

3. Safe Harbor Statement
• The thoughts and views expressed here in this session are
mine and mine exclusively.
• Information expressed in this presentation is learned during
Fusion Validation sessions I have attended (3 of them –
MDM for Customer, MDM for Product and Fusion
Financials) in August through November, 2009
• The concepts, technologies, features and functionality
described in this presentation may change by the time the
product is launched by Oracle
• Oracle has lifted all NDAs for Fusion validation session
participants
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4. What is “Fusion Applications”
• Fusion Applications is neither “Fusion Technology” nor
“Fusion Middleware”, rather it is a new generation of
business application (just like existing EBS, PeopleSoft, or
Siebel) that is built using Fusion Middleware from ground
up, only better
• Fusion applications is
– Not any of the current applications; and
– It is all of the current applications
• mashed up along with usability and business process optimization giving
birth to a new set of better applications
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5. Consists of
• Complete with Industry focus, Built with Open Standards Architecture
and Integrated using AIA framework
• Process Centric
– Everything is done by means of a process
– Built with BPA Suite
• 1100 Services
– Service = Object, e.g.: Invoice
– Service Method = Business Process Task, e.g.: Create Invoice
• Enhanced Functionality
– Facilitates Service Provider model with MOAC combined with BU Mapping
– Reusable Chart of Accounts Structure by using Chart Fields and Code
Combinations
• Native BI
– Over 20 Role based Dash Boards
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“Mastering” Master Data Solutions

6. Fusion Applications is
• A new application that is built ground up
– With
• Enhanced versions of EBS data model and Siebel CRM data model
– Customer Data is based on Enhanced version of TCA framework
• PeopleSoft Set IDs & Chart Fields
• Extensible Attributes
• Date Effectivity
• PeopleSoft Trees
– Without
• Accounting Key Flexfield
• FND User
• EBS Responsibilities
• Operating Units
• Business Groups
• OICM
• Date Track
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“Mastering” Master Data Solutions

7. Fusion MDM for Customer - Highlights
• Built using enhanced version of Trading Community
Architecture
• Can store multiple Party Names for a single Party in multiple
languages
• Collect customer data in one place using Customer 360
functionality
• Enhanced search capabilities that can be done using key
words or real time search for all key objects – Customer,
Consumer and Contact
• Can drill down further in to the customer information by
clicking on the Customer Name (a link) from the Search
results
• You can add both Notes and Interactions to the Party data
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8. Fusion MDM for Customer - Highlights
• Key Tasks
– Customer 360
• Create Consumer
• Create Customer
• Create Contact
• Manage Preferences
– Customer Search
– Quick Create
– Customer Center
• Data Steward Dashboard
– Data Import
• File Load
• High Performance Bulk Import
– Duplicate Identification
• Create Duplicate Identification batch
• Create Duplicate Resolution Request
– Data Cleansing
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9. Fusion MDM for Customer - Highlights
• Integration with OneSource business information for customer data facilitating
the real time sourcing of detailed customer information
• Real time deduplication and cleansing of Customer data using Informatica’s
matching engine (former Identity Systems matching engine)
– You can create the customer anyway if needed ignoring the warning message or choose
an existing organization
– Deduplication then is carried out on the location information presenting with matching
locations. You have an option of using an existing location or create a new location
during this process
• Real time Address validation using Informatica’s Address solution (former
Address Doctor)
– During customer entry you can optionally invoke Address validation using a process
(thru a button titled Verify Address). You have an option of accepting the verified
Address or cancelling the Address verification during customer entry
• Batch deduplication and cleansing for all customer data or selected set of
customer data
– Ability to run batch deduplication in simulation mode
• Integrated dashboard with analytics for efficient management of customer data by
data steward
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“Mastering” Master Data Solutions

10. Fusion MDM for Customer - Highlights
• Bulk Import
– Batch deduplication
– Registry deduplication
– Address Validation
– What if Analysis
– When duplicates exist, option
• to import duplicates and automatically create duplicate resolution
request
• To not import duplicate record
– Monitor import process performance
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11. Fusion Applications Release Date
• All we know at this point is that it will be released later part
of 2010
– If I have to guess – Fusion Applications will be released any where
between Oracle Open World and End of Year
• According to grapevine news
– Strategy team is working on next release of Fusion Apps
– Development team is seriously drowned in integration testing
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12. CDM SIG – To Become a Member
Do one of
• You can join CDM SIG from OAUG site at http://www.oaug.com
• Send a blank email to cdmsig-subscribe@yahoogroups.com
• Go to CDMSIG Yahoo group at http://groups.yahoo.com/group/cdmsig
and click on ‘Join this Group’:
• Or send an email to mmanda@rhaptech.com expressing your interest in
becoming CDMSIG member.
You will receive membership application in reply. Upon sending the completed
form to mmanda@rhaptech.com, your membership will be enabled.
• Members can post their questions, comments, etc., by sending an email to
cdmsig@yahoogroups.com. You will have to become member in order to
post to this forum.
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“Mastering” Master Data Solutions

13. Speaker’s Qualifications
Mr. Mani Kumar Manda had been working with Oracle
Applications for over 15 years and has implemented
Technology Solutions for clients in many industries.
Mr. Manda is also the founder and chair for Customer Data
Management SIG
Mr. Manda is an active and frequent speaker of topics
associated with Master Data Management
Mr. Manda is the President and Founder of Rhapsody
Technologies, Inc., a consulting firm with specialization in
implementing Master Data solutions using Oracle’s MDM
products.
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“Mastering” Master Data Solutions

14. About Rhapsody
■ Founded in 1998
■ Implementation Services
■ ERP, CRM and MDM solutions
■ Assessment/Auditing
■ Customer Data Quality Assessment
■ Offers MDM Strategy/Auditing/Evaluation Services
■ Packaged Services
■ Build Semantic Customer Model for your organization
■ DQ Discovery
■ DQM Search Optimization
■ DQM Enablement
■ Support Services
■ TCA Functional Support
■ Training/Seminars
■ Provides a week long training on ‘Functional fundamentals of Customer Data
Management’ covering topics such as challenges of customer data management,
best practices, tasks that need to be considered, TCA and the features of the
Oracle Customer Data Hub product.
■ Provides half day and one day MDM awareness sessions for C level executives,
functional/departmental heads.
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15. QUESTIONS
ANSWERS
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16. Q
& Session# 4495
A
QUESTIONS
ANSWERS
Can be reached at: Mani Kumar Manda
Rhapsody Technologies, Inc.
1700 Park Street, Suite 205
Naperville IL 60563
Phone: 630-717-1809
Email: MManda@RhapTech.com
Special Interest Groups:
http://cdmsig.oaug.org
http://groups.yahoo.com/group/cdmsig
http://groups.yahoo.com/group/ucmsig
http://groups.yahoo.com/group/cdi-mdm-jobs
Latest Versions can be obtained from:
http://www.rhaptech.com/resources.html
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