UTF-8'en'IBM_Cloud_SCO_Content_20130702c

IBM Smart Cloud Orchestrator -
how to leverage IBM as a BP
Cloud & Smarter Infrastructure, SCO Content Development
IBM Software Group

Smart Cloud Orchestrator Update - Agenda
 IBM Smart Cloud Orchestrator (Cloud Management Platform)
– Overview
– IBM Cloud Marketplace
– What‘s in it for you as a business partner?
– How to engage together?

IBM Smart Cloud
Infrastructure
Platform
Management
and Administration
Availability and
Performance
Security and
Compliance
Usage and
Accounting
Enterprise
Application Services
Application
Lifecycle
Application
Resources
Application
Environments
Application
Management
Integration
IBMSmartCloud Services
Infrastructure and Platform as a Service
Smarter Commerce Smarter Cities
Social BusinessBusiness Analytics
and Optimization
Infrastructure
Platform
Management
and Administration
Availability and
Performance
Security and
Compliance
Usage and
Accounting
Infrastructure as a Service Technologies
Platform as a Service Technologies
Application
Lifecycle
Application
Resources
Application
Environments
Application
Management
Integration
Enterprise+
IaaS
Consulting &
Implementation
IBMSmartCloud Foundation
Private and Hybrid Clouds
PaaS
Consulting &
Implementation
BPaaS / SaaS
Consulting &
Implementation
Cloud
Strategy
IBMSmartCloud Solutions
Software and Business Process as a Service
IaaS
PaaS
SaaS
BPaaS
Cloud Components Cloud Services
Consume cloud services over Internet
Hardware & software to architect
and build private or hybrid clouds
Consulting &
Implementation
Services
Design my cloud
i

SmartCloud Entry
Automate IT Delivery
SmartCloud Entry
Customer integrated
hardware
SmartCloud
Foundation Offering
SmartCloud
Provisioning
Automate Optimized
Workloads
SmartCloud
Provisioning
Automate Optimized
Workloads
SmartCloud Orchestration
Orchestrate Services across multiple environments and domains
SmartCloud Orchestration
Orchestrate Services across multiple environments and domains
SmartCloud Entry
SmartCloud Entry
PureFlex System
SmartCloud
Provisioning
Automate Optimized
Workloads
SmartCloud
Provisioning
Automate Optimized
Workloads
CIMI & OVF TOSCA CCRA OSLC
Factory Integrated
& Optimized by IBM
Automate Optimized
Workloads
Automate Optimized
Workloads
 Offers a range of entry points, control and integrated value
 Supports existing and new infrastructure investments
 Delivers application & middleware pattern portability
Legend
Automate IT DeliveryAutomate IT Delivery
PureApplication System
Smart Cloud Foundation Offerings

IBM SmartCloud Orchestrator
Solution benefits
 Accelerate deployment of cloud services using reusable workload
patterns and IT process automation
• Self-service portal allows for selection of cloud services
from a predefined menu of offerings
• Intuitive graphical orchestrator helps compose and
customize workflows quickly and easily
 Deliver interoperable open cloud services with support for open
standards
 Governance Services (OSLC support)
• Eases coordination of complex tasks and worklflows,
leveraging existing skills, processes and tools
 Platform Services (TOSCA Support)
• Simplifies deployment and lifecycle management of
middleware and application patterns
 Infrastructure Services (OpenStack Support)
• Provides support for highly flexible, scalable infrastructure
on heterogeneous resources
 Extensibility
• Pre-built images, patterns, process / configuration
automation through the Cloud Marketplace
• Take advantage of patterns built for IBM’s PureApplication
System
 Measure the cost of cloud services, keep track of cloud service
health, perform capacity management of the cloud resources
Reduce IT costs and accelerate delivery of business applications with an open and extensible orchestration
platform that fully automates the delivery of IT services in a cloud environment
Capabilities
• Cloud Orchestration
• Provisioning
• Usage & Accounting / Metering
• Monitoring
• Capacity Management
Continuous delivery pipeline

© 2013 IBM Corporation6
Orchestration
Engine
Network
Domain
Storage
Domain
IT
ManagementMonitoring
Domain
Data
Availability
Domain
Compute
Domain
Monitorin
g IT Asset
Manageme
nt
Service
Desk
Storag
e
Domai
n
Change
Managem
ent
Provision PatternProvision Pattern
Networ
k
Domai
n
Workload Orchestration
Workload aware placement,
optimization and operation
Resource
Orchestration
Onboard, provision,
manage CPU, Storage
and Network
Service Orchestration
Manage the lifecycle of
business applications
DBAppWeb
Managing workloads across the lifecycle requires orchestration

SCOrchestrator – Content Types
Software Bundle
• A software bundle contains and describes the software available for use within a virtual image. It
includes information about how to install and configure the software, prerequisites of the software,
and parameters available for customizing.
A software bundle is used during image creation with Image Construction and Composition
Tool (ICCT, Part of SCP/SCO)
Virtual Image
• A Virtual image contains the base operating system and the optional activation code which
configures a virtual server which is based on such virtual image.
In addition it may also contain one or more software components.
Pattern (vSys & addOns)
• A pattern is a collection of multiple images, each with optional software components.
Patterns are a logical representation of a recurring topology for a given set of deployment
requirements such as e.g. a multi-tiered web application comprising of HTTP Server, App Server
and DB Server.
In this example, each tier would be represented by its own virtual image, which includes
configuration scripts to configure the multi-tier application accordingly
Resource type operations (implemented as BPM workflows)
Patterns (vApp & TOSCA)
• Patterns to compose workload aware topologies
Orchestration
• Content for orchestration can be complete ready to use processes with user interface and/or a
collection of building blocks to ease the creation of orchestration.
These building blocks can be activity implementations, user interfaces, UI widget, …
Service
Orchestration
Workload
Orchestration
Resource
Orchestration
Onboard, provision, manage
CPU, Storage and Network

SmartCloud Orchestrator...

Cloud Automation Marketplace
Business Objectives
- Enable customers to rapidly discover and implement
cloud solutions
- Enable business partners and ISVs to create value by adding
content to IBM cloud solutions
- Enable IBM services and development to rapidly deliver & iterate
on capabilities in response to changing customer requirements
and integration needs
- Enable collaboration within the ecosystem to accelerate
customer value creation
- Simplify the lifecycle of content creation, delivery & deployment
- Provide a consolidated view to content spanning the build,
manage and create phases of the cloud deployment
- Enable social collaboration platform to allow tighter interlock
between customers, partners and IBM
Technical Objectives
•A Cloud Automation Market Place that delivers capabilities for:
• End users to collaborate & discover solution capabilities to address business needs
• End users to request & have content automatically delivered & configured for use
• IBM & Business partners to publish, update, meter and monetize content using a Web-based delivery model

SmartCloud Orchestrator Value Proposition
 SmartCloud Provisioning and SmartCloud Orchestrator are open, flexible, cloud platforms that enable
business agility and IT cost reduction by providing end to end automation across heterogeneous
clouds.
 SmartCloud Orchestrator also includes an automated way of integrating the cloud with your data center
policies, processes, and infrastructures across various IT domains, such as storage, backup, network,
monitoring, security and change and configuration
Motivation
For Business Partners:
• ISVs can provide integration content that supports their infrastructure and workload solutions, hence
expanding their business to a new customer set
• System Integrators can provide content on the marketplace as a starting point for engaging in deeper
services engagement
• BPs, in general, have an opportunity to reach a broader customer base with their entry offering for
future upsell to a broader solution
For clients:
• Fully automate cloud service delivery for both across environments, with one platform.
• Enable an incremental adoption of cloud capabilities, with the ability to apply content from the
marketplace to expand
For IBM:
• Ability to leverage our extensive Partner network to cover an even broader customer base
• Expecting hundreds of customers over next year. Today we have more than 200 ISDM/TSAM

Resource
Orchestration
Workload
Orchestration
Service
Orchestration
• Be amongst the first few partners/ISVs to gain visibility to
IBM SCO Customers
• Get catalogued and special promotion on ibm.com Global
Solution Directory and IBM Cloud Automation Marketplace
• Get direct access to leads and opportunities – all
references to your content from IBM website, will be
redirected to partner website
• IBM will NOT share any Revenue on the sale you make for
the content/services that you build and sell.
• Get Deep Technical Enablement and Consulting from
Software Labs throughout the content development phase
• Get your organisation and your Content Certified through
the “Ready for SmartCloud” Assessment
• Get easy access to early Beta Drivers for SmartCloud
Orchestrator
• Get exposure and recognition at IBM conferences, such as
Pulse, where all Cloud Customers and Partners gather...
IBM Cloud Marketplace – BP values in detail

Resource
Orchestration
Workload
Orchestration
Service
Orchestration
Cloud Marketplace – NEW and growing fast
Public Marketplace
IBM Cloud Marketplace is available to Internals, Business Partners and
Customers
• Supported Content
• Unsupported Content
Both our content on the Public and IBM Internal marketplace is
growing fast: Join in, and benefit, too!

Smart Cloud Orchestrator Content Development
Resource
Orchestration
Workload
Orchestration
Service
Orchestration
Get started on content
https://www.ibm.com/developerworks/community/wikis/home?
lang=en#!/wiki/W14a769bd540e_4b7c_aefa_cf851f2221a7/page/Get%20started
%20on%20...

Smart Cloud Orchestrator Introduction Videos
Resource
Orchestration
Workload
Orchestration
Service
Orchestration
Dave Lindquist on Innovation
through open standards
http://www.youtube.com/watch?
v=KqnZSQrFsn8&feature=youtu.
be
Kendall Lock on Advancing the
Cloud to Drive Innovation
v=4MDisduhY2E&feature=youtu.
be
Bowman Hall on Virtualization
Optimization
v=iXWkJKLVEt4

Resource
Orchestration
Workload
Orchestration
Service
Orchestration
SmartCloud Orchestrator Product
IBM Software Downloads:
Search for SmartCloud Orchestrator
http://www14.software.ibm.com/webapp/download/home.jsp
To take part in the Beta Program: Hosted
Environments
Hosted Beta Environment (will have GA Code week of 5/13)
https://www.ibm.com/developerworks/mydeveloperworks/wikis/home?
lang=en#/wiki/W14a769bd540e_4b7c_aefa_cf851f2221a7/page/Using%20the
%20SmartCloud%20Orchestrator%20hosted%20beta%20system

Thank you

Key takeaways
Reduce time-to-market to deliver new business services
Improve administrator productivity
• Fully automates the deployment and
lifecycle management of cloud services
across resources, workloads and services
• Built on a foundation of open standards –
TOSCA, OpenStack, OSLC
• Accelerated deployments with reusable
workload patterns and Chef recipes
• Unified management of heterogeneous
environments
• Supports deployment of hybrid & public
clouds
• Works with SmartCloud Continuous Delivery
to provide extended DevOps platform
Continuous delivery pipeline
Orchestrator

Infrastructure-as-a-Service
(IaaS)
VM Ware
Power
VM
KVM Hyper-V Xen Z VM
Orchestration
Multi tier
Application
Image
Management Dev Tools
Monitor
Backup &
Restore
Security
Compliance
Service CatalogueService Catalogue
IBM Advantage: Automate the
provisioning, configuration, and
attachment to production of
storage, network, management
tools…seamlessly to users
IBM Advantage: Choose whether or not
you pay licensing for a hypervisor based on
the business characteristics of your
workload, not based on a vendor’s revenue
strategy
IBM Advantage: Gain control (back)
of entire virtualization library
IBM Advantage: Promote every
day’s improvements
automatically…if it passes all
your tests
IBM Advantage: Deploy whole
applications, not just servers
TOSCA
SmartCloud Orchestrator: an open and scalable platform

SCOrchestrator
SCProvisioning
Automation Engine
BPM Process Server
Automation Engine
BPM Process Server
Modeling
and Admin
Modeling
and Admin
Image
Library
Image
Library
VMWare
vCenter
VMWare
vCenter
VMControl
Power
VMControl
Power
ICCT
Image
Creation
ICCT
Image
Creation
Self ServiceSelf ServiceAutomation
Modeling UI
IBM Business Process
Manager (BPM)
Automation
Modeling UI
IBM Business Process
Manager (BPM)
IBM Tivoli
Monitoring
(ITM)
IBM Tivoli
Monitoring
(ITM)
KVMKVM
XENXEN
ESXESX
Hyper-VHyper-V
Content packagesContent packages
Single Image & Composite Patterns
Management
Single Image & Composite Patterns
Management
APIAPISmartCloud
Cost
Management
(SCCM)
SmartCloud
Cost
Management
(SCCM)
Cloud
User
Orchestration
UI
Orchestration
UI
APIAPI
Service
Desk
Service
Desk
Licence
Mgmt
Licence
Mgmt
Account
ing
Account
ing
Cost
Mgmt
Cost
Mgmt NetworkNetwork StorageStorage
Hypervisor Management
OpenStack Gateway
Hypervisor Management
OpenStack Gateway
SmartClou
d
Enterprise
SmartClou
d
Enterprise
Amazon
EC2
Amazon
EC2
Hybrid ExtensionHybrid Extension
IBM Extensions for
Workload Aware
optimizations
(DRS & HA)
IBM Extensions for
Workload Aware
optimizations
(DRS & HA)
OpenStackOpenStack
…
Orchestration related content
ICCT
software
bundles
Images
such as
OS+SCP
agents
TOSCA
Templates
(node/rel. types)
Virtual System,
Virtual Application
Patterns
Service Catalog
(UI and
process)
Openstack
Implementation
s ??
Domain
integration
packages
vSys
addOns

(IaaS)
VMWare
Power
VM
Xen
Hyper-V
Z VM
Orchestration
Multi tier
Application
Image
Monitor
Patch
Meter
Backup &
Restore
Security
Compliance
TOSCA
KVM
Amazon
EC2
SC
Enterprise

SmartCloud Orchestrator Service Catalog – an Overview
List of services that are published to end users.
The list is filtered by user role and tenant.
The services are implemented as SmartCloud
Orchestrator custom automations

The breadcrumbs show users
where they are and allow to
navigate through Service
Catalog.
Service Catalog – an Example – Windows 7 Server Request.
When user clicks on Add Windows 7
Server, he will see the UI for this
offering.
Users can add any service
offering to „My
Favorites”.

Service Custom UI defined as BPM
service UI
Service Catalog – UI View

(IaaS)
VMWare
Power
VM
Xen
Hyper-V
Z VM
Orchestration
Multi tier
Application
Image
Monitor
Meter
Backup &
Restore
Security
Compliance
TOSCA
KVM
Amazon
EC2
SC
Enterprise

Manage your application images in VMs with rich image lifecycle
management and analytics
• Image construction and composition tool simplifies complex and time consuming
process of creating virtual images and deployment patterns through a simple
graphical tool
• Federated image library allows management of image complexity across multiple
image repositories and hypervisors
• Detect vulnerabilities exposures in images to ensure that no virtual machines are
created without the proper level of security patches
• Images stored in hypervisor-neutral format, avoiding duplication and allowing
conversion to mix/match hypervisor technologies

(IaaS)
VMWare
Power
VM
Xen
Hyper-V
Z VM
Orchestration
Multi tier
Application
Image
Monitor
Patch
Meter
Backup &
Restore
Security
Compliance
TOSCA
KVM
Amazon
EC2
SC
Enterprise

Deploy applications rapidly with repeatable patterns across private
and public clouds
• Rapid application deployment via virtual application patterns: Deploy business applications in minutes
• Dynamic, policy-based management of elastic and scalable workloads
• Enables third-party software deployments and custom pattern creation to “build once” and deploy across
private and public clouds
• Visibility into cloud health with rapid deployment of middleware topologies and application editioning
Create patterns Deploy applications
faster

Library of virtual
templates, SW
packages, scripts, add-
ons ( disks, network
cards, etc)
Graphical editor for
composing and
configuring workloads
A typical scenario: create a new cloud service to deploy SAP

(IaaS)
VMWare
Power
VM
Xen
Hyper-V
Z VM
Orchestration
Multi tier
Application
Image
Monitor
Patch
Meter
Backup &
Restore
Security
Compliance
TOSCA
KVM
Amazon
EC2
SC
Enterprise

OpenStack is a global collaboration of developers & cloud computing technologists
working to produce an ubiquitous Infrastructure as a Service (IaaS) open source
cloud computing platform for public & private clouds.
The OpenStack Foundation is Open for Business
Platinum Sponsors Gold Sponsors
http://openstack.org
OpenStack Compute (core)
Provision and manage large networks of virtual machines
OpenStack Object Store (core)
Create petabytes of secure, reliable storage using standard HW
OpenStack Dashboard (core)
Enables administrators and users to access & provision cloud-
based resources through a self-service portal.
OpenStack Image Service (shared service)
Catalog and manage massive libraries of server images
OpenStack Identity (shared service)
Unified authentication across all OpenStack projects and
integrates with existing authentication systems.
30 UGs
2600
Individuals
47 UGs
5600+Individuals
Exponential growth in participation
APR
2012
Asof
JAN
2013
Asof
Code available under Apache 2.0 license. Design tenets – scale &
elasticity, share nothing & distribute everything

(IaaS)
VMWare
Power
VM
Xen
Hyper-V
Z VM
Orchestration
Multi tier
Application
Image
Monitor
Patch
Meter
Backup &
Restore
Security
Compliance
TOSCA
KVM
Amazon
EC2
SC
Enterprise

 Capacity planning: how many more VMs can
be placed on a server?
 Predictive trending: what would be my
resource utilization in the next month?
 Dynamic thresholds: allows for tracking
deviations, from the norm as predictors of
future problems
 Monitoring of the virtual environment
TimeCPU
Predicted trend
Threshold Predicted
CPU Violation
Actual Monitor Data
Dynamic Threshold defined with baseline
Real-time monitoring support for virtual environments

Monitoring Health Dashboard

34
IBM Endpoint Manager elements
Single intelligent agent
• Continuous self-assessment
• Continuous policy enforcement
• Minimal system impact (<2% CPU, <10MB RAM)
Single server and console
• Highly secure, highly available
• Aggregates data, analyzes and reports
• Manages up to 250K endpoints per server
Flexible policy language (Fixlets)
• Thousands of out-of-the-box policies
• Best practices for operations and security
• Simple custom policy authoring
• Highly extensible/applicable across all platforms
Virtual infrastructure
• Designate IBM Endpoint Manager agent as a relay
or discovery point in minutes
• Provides built-in redundancy
• Leverages existing systems/shared infrastructure

…provide data for planning, budgeting, billing and accurate
chargeback for services
 Track creation, modification, and deletion of a service
instance itself, and the capacity assigned to it.
 Understand costs, track, allocate and invoice
by department, user and many additional criteria.
 Collect, analyze and bill based on usage and
costs of shared assets
 Deliver detailed information and reports about
the intricate use of shared resources
Service Usage and Accounting Metering

Metering and Usage and Accounting
•Understand who is using resources, understand costs by Lob and
Business Service
•Creating reports is simple and intuitive: reports can be created in
minutes, no DB knowledge required
•Out of the box support for metering OS CPU, memory and storage
of reserved resources
•Data collection for network, storage , DBs, applications

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