They like me, they really like me! Over the past 10 years, “like” is a term that marketers have been paying attention to, but are your social media followers liking what you’re sharing? Through this webinar, Stephanie will cover the top five networks for the hospitality industry and best practices to engage your fan base.

1. 3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Top 5 Social Media
Networks. 5 Best
Practices.
Stephanie Johnson
Social Media Specialist
www.rezstream.com

2. | About RezStream www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
• Established in 2005
• Located in Denver, Colorado
• 21 Employees
WHO WE ARE
• Software and Internet Services
• Independent properties only
• 100 Rooms or less
WHAT WE DO
• Founders of RezStream set the tone
• Hire passionate professionals
• Education
WHY WE DO IT

3. |About Me
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
• Raised in Minnesota and moved to
Colorado in 2010
• UW-La Crosse graduate:
Communications and Creative Writing
• Slight obsession with Dalmatians
• I love learning and practicing new
languages, as a kid I could read and
write in hieroglyphics
• I can make a stuffed pizza in under two
minutes after working at a Papa
Murphy’s in high school and college
• I’ve worked in social media marketing
for four years

4. TABLE OF
CONTENTS
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
01
Introduction:
What’s the
value?
02
Eyes on
the prize
03
History &
fast facts
04
5 best
hospitality
networks
05
The future
06
Conclusion

5. 01 | Introduction
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
What’s the value?
• Social media is the #1 activity on the web
• Instant communication
• Two-way conversation
• Establishes credibility
• Creates influence
• Real-time news and reviews
• Simply put: It’s expected

6. 03 | Eyes on the prize www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Setting goals
 Don’t post just to post
 What do you want to accomplish?
 Brand recognition
 Re-engagement with followers
 Gaining new followers
 Driving website traffic
 How much time can you devote to this?
 How much content do you own?

7. 03 | History & Fast Facts www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
A little history lesson
• 2003 – Myspace
• 2004 – Facebook
• 2005 – YouTube
• 2006 – Twitter
• 2010 – Pinterest
• 2011 – Google+

8. Fast Facts
• Facebook
– 47% of Americans say Facebook is their #1 influencer of purchases
– 1 billion active users
– 189 million users are “mobile only”
• Google+
– 400 million active users
– +1 button used 5 million times per day
• YouTube
– Google purchased YouTube for $1.65 billion in 2006
– According to Nielsen, YouTube reaches more U.S. adults ages 18-34 than any cable network
• Twitter
– 560 million active users
– 500 million tweets per day
• Pinterest
– 70 million active users
– 500,000 business accounts
– 80% of pins are repins
03 | History & Fast Facts www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210

9. Time out
Time out!
Poll Question #1
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210

10. 04 | Social Networks www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
 Determine where your audience is
 Keep your goals in mind
 Define your voice and what messages you want to share
 Be realistic about your time commitment
 Overall, Facebook and Google+ still reign supreme
What networks should I be on?

11. Overall Best Practices
• Establish your voice
• Provide consistent and quality
content
• Engage
• See what’s #trending
• Content calendars can be your
best friend
• Customize messages for each
network and use the right lingo
Credit: Walt Disney Pictures
www.rezstream.com04 | Social Networks
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210

12. 04 | Social Networks: Facebook
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Facebook
 Important terms to know:
 Post: A public message, photo, video or link that you’re sharing with your audience
 Newsfeed: The homepage for each individual user. The newsfeed algorithm determines how
often your posts are included in the home stream
 Insights: Facebook’s own analytics for your page including likes, reach, audience
demographics, post specific information, and engagement rates
 Reach: How many people saw your post
 Engagement: How many people interacted with your post, either liking, commenting or
sharing a specific post
 Boost: Boosting a post means turning that post into a paid advertisement

13. 04 | Social Networks: Facebook
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210

14. Facebook Best Practices
 Post a variety of
content
 Keep messages short
and concise
 Use photos and video
 Post when your fans are
online
 Use hashtags
sparingly
www.rezstream.com04 | Social Networks: Facebook
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210

15. 04 | Social Networks: Google+
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Google+
 Important terms to know:
 Google+ Pages: Like a profile account but for business pages
 Post: A public message, photo, video or link that you’re sharing with your audience
 +1: Similar to Facebook’s ‘like’ button
 Circles: How Google categorizes contacts
 Reviews: Public reviews by Google users
 Insights: Where you’ll find analytics offering a snapshot of activity

16. 04 | Social Networks: Google+
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210

17. Google+ Best Practices
 Incorporate
keywords into your
posts
 Use hashtags
 Use photos & GIFs
 Optimize your
listing
 Use insights to
gauge effectiveness
of content and
content types
04 | Social Networks: Google+ www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210

18. 04 | Social Networks: Twitter www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
All in a Twitter
 Important terms to know:
 Tweet: A 140-character message
 Username: How your name appears on Twitter
 RT: A Retweet occurs when an original message
is shared via a new user
 Mentions: When another user tags you in a
tweet
 Direct Message: A private 140-character
message between you and another user
 #: The hashtag identifies specific keywords or
trending tropics, the word following the # is
turned into a clickable link directing you to a
stream of all other users talking about that
subject
 Followers: This list shows how many accounts
are following you
 Following: This list shows how many accounts
you are following

19. Twitter Best Practices
 Username reflects property name
 Be a part of the conversation and give credit where credit is due
 Use hashtags
 Be mindful of space limitations
 Use customized images and branding
04 | Social Networks: Twitter www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210

20. 04 | Social Networks: YouTube www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
It’s all about you
 Important terms to know:
 Channel: The stream hosting your videos
 Video Manager: Where you can edit videos, see
how many views each video has, and other
analytical tools
 Username: How your name appears
 Views: How many times your videos have been
viewed
 Subscribers: Who has subscribed to receive
updates of when you post new videos

21. 3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
04 | Social Networks: YouTube

22. YouTube Best Practices
 Think of the value:
informative or
entertaining
 Use your title effectively
 Write a description and
use tags
 Understand your
audience retention
 Channel layout is colorful
and consistent with your
brand
www.rezstream.com
04 | Social Networks: YouTube
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210

23. 04 | Social Networks: Pinterest
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Winning at Pinning
 Important terms to know:
 Pin: A visual bookmark
 Home feed: Where pins from users you follow
show up
 Boards: Where pins are collected and stored
 Profile: What the public sees when they look at
your Pinterest account
 Notifications: Alerts when other pinners repin,
like, or comment on your pins
 Categories: Pinterest offers popular category
feeds

24. Pinterest Best Practices
 Do pin directly from your
website
 Be creative and descriptive with
your board names
 Use hashtags
 Repin others’ pins
 Highlight what you specialize in
 Weddings
 Pet-friendly
 Beach-front location
 Wineries
 Environmentally friendly
 On-site restaurant
www.rezstream.com04 | Social Networks: Pinterest
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210

25. Time out!
Poll Question #2
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210

26. 05 | Future www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
 Visual dominant networks
 Copy-cats
 User-based changes
 Privacy concerns/anonymity
 Ability to make multiple accounts/feeds
 Reviews and peer-generated content
Where are we going?

27. 06 | Conclusion www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
 Provide value
 Tell your story
 Have fun!
 Content is king
 Be visually appealing
 Post responsively
 Social is not sales
Key Takeaways

28. Thank you!
Contact me: stephanie.johnson@rezstream.com
Read the latest and greatest: rezstream.com/blog
Stay smart: rezstream.com/webinars
Follow RezStream:
facebook.com/RezStream
plus.google.com/+Rezstream
twitter.com/RezStream
youtube.com/RezStream
pinterest.com/rezstream
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210