Marketing involves creating and delivering value to customers through communication and managing customer relationships. It aims to deliver authentic content to audiences rather than propaganda. Effective marketing shifts from mass marketing to targeted strategies online. Social networking, blogs, microblogs, video/photo sharing, and chatrooms can increase a library's visibility, promote programs and resources, and connect users without needing real-time interactions. Networking in libraries involves developing contacts to advance work and careers through collaboration, sharing, and learning from each other. It builds on individual skills and facilitates exchanges to provide equal access to opportunities.

1. Thomas Jefferson Information Center Marketing and Networking in Libraries & Information Centers REYSA C. ALENZUELA Director

2. What is Marketing? “Marketing is an organizational function and a set of processes for creating, communicatingand deliveringvalue to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.” - American Marketing Association Thomas Jefferson Information Center

4. You are what you publish.

5. People wants authenticity, not spin.

7. Marketers must shift their thinking from mainstream marketing to the masses to a strategy of reaching vast numbers of underserved audiences via the web.Thomas Jefferson Information Center

8. Web- based Marketing is the use of the web to advertise and sell products on the web. Thomas Jefferson Information Center

9. The Environs

10. Social Networking A social networking site (SNS) is an online place where a user can create a profile and build a personal network that connects him or her to other users, create interest groups, post blogs, videos, music and other user- generated contents.

16. People use microblogging to talk about their daily activities and to seek or share information

19. Promote library programs / events.

20. Announce new resources in the library.

21. Substitute for library tour and orientation.

23. Promote library programs / events.

24. Announce new resources in the library.

25. Substitute for library tour and orientation.

27. All marketing strategies meant Awareness Connectivity Expansion

28. Thomas Jefferson Information Center Networking in Libraries REYSA C. ALENZUELA Director

30. allow all people equal access .Thomas Jefferson Information Center

31. Networking The art of developing contacts within a profession and using them to advance one's work and career. Thomas Jefferson Information Center

32. Networking has a viral impact Thomas Jefferson Information Center

33. Our paradigm Thomas Jefferson Information Center

34. Networks are replica Thomas Jefferson Information Center

35. Window of America

36. Key components: Unit cohesion Belief in sense of purpose Thomas Jefferson Information Center

37. Thomas Jefferson Information Center Networking of Libraries and Information Services

39. recognizing individual key roles

40. sharing and collaborating on various endeavoursThomas Jefferson Information Center

42. recognizing individual key roles

43. sharing and collaborating on various endeavoursThomas Jefferson Information Center

44. Learning from each other: Get together

45. Learning from each other: Meet once in a while Thomas Jefferson Information Center

46. Build on skills Thomas Jefferson Information Center

47. Facilitate exchanges

48. Use social media to break the barrier of time and space.

49. Thomas Jefferson Information Center Questions???