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Excuse Me
But would you mind filling out one of these?     No I’d rather not




                                     Or this?   NO




     Or that? ALL YOUR THINGS SUCK
I have a bad feeling
about this
Oh don’t worry about it
Simply put, this is how companies use the internet to interact with consumers.
So who uses Public Relations on the internets?




     Most Def                        Mos Def




    Not anymore                      Maybe


Pretty much anybody after your heart mind or wallet
Yes

Then it affects you.

        Ok
With the
expanded use
of the
internet,
companies
can now be
more open
about their
business than
ever and can
further
connect with
their clients.
A Selection of Criticisms
 How open should companies be?
                                                      What should they reveal?

       What methods should companies use?

    How well do they connect with clients?

                                             How about your social media activity?


           Who are you targeting?
      Is your web presence helping or hurting your image?

What about reaching other countries?
PR strategies are even applied to churches…

                                                           One study examined
                                                           how churches were
                                                           using relationship
                                                           cultivation
                                                           techniques on their
                                                           websites and
                                                           provided
                                                           information on how
                                                           they can better
                                                           connect with people.
                          Yeah I can’t believe it either

A lot of methods though quickly shift from year to year as trends, customs and preferences
                                         change
Credits:
Photos                                                                      Websites
Flickr/Questioninable Expression/ChandlerHummellPhotography
Flickr/cybermen waving/Johnson Cameraface                                   Websites used
Flickr/February 15 2011/Beto Ruiz Alonso                                    Flickr.com
Flickr/Google Talk Pwnz/Mathias Bynens                                      Colourlovers.com
Flickr/sharepoint/matthew anderson
Flickr/I suppose I could work for Apple as a proofreader/Wysz
Flickr/oh how I bled for this particular piece of artwork/macwagen
Flickr/monotonix_04/[carlo cravero]                                  Information
Flickr/Premade BG 45/~Brenda-Starr~
Flickr/paranoia/katiew
Flickr/red nose day on the beach/oblivion head
                                                                     Waters, R. D., Friedman, C. S.,
Flickr/office coffee/cali.org                                        Mills, B., & Zeng, L. (2011). Applying
Flickr/John Paul II the Great/ Todd Ehlers                           Relationship Management Theory to
Flickr/Say Hello to Pudu/Lizette Greco                               Religious Organizations: An
                                                                     Assessment of Relationship
                                                                     Cultivation Online. Journal Of
                                                                     Communication & Religion, 34(1), 88-


                                                                     104.

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Public Relations on the Web

  • 2. But would you mind filling out one of these? No I’d rather not Or this? NO Or that? ALL YOUR THINGS SUCK
  • 3.
  • 4. I have a bad feeling about this
  • 5. Oh don’t worry about it Simply put, this is how companies use the internet to interact with consumers.
  • 6. So who uses Public Relations on the internets? Most Def Mos Def Not anymore Maybe Pretty much anybody after your heart mind or wallet
  • 8. With the expanded use of the internet, companies can now be more open about their business than ever and can further connect with their clients.
  • 9. A Selection of Criticisms How open should companies be? What should they reveal? What methods should companies use? How well do they connect with clients? How about your social media activity? Who are you targeting? Is your web presence helping or hurting your image? What about reaching other countries?
  • 10. PR strategies are even applied to churches… One study examined how churches were using relationship cultivation techniques on their websites and provided information on how they can better connect with people. Yeah I can’t believe it either A lot of methods though quickly shift from year to year as trends, customs and preferences change
  • 11. Credits: Photos Websites Flickr/Questioninable Expression/ChandlerHummellPhotography Flickr/cybermen waving/Johnson Cameraface Websites used Flickr/February 15 2011/Beto Ruiz Alonso Flickr.com Flickr/Google Talk Pwnz/Mathias Bynens Colourlovers.com Flickr/sharepoint/matthew anderson Flickr/I suppose I could work for Apple as a proofreader/Wysz Flickr/oh how I bled for this particular piece of artwork/macwagen Flickr/monotonix_04/[carlo cravero] Information Flickr/Premade BG 45/~Brenda-Starr~ Flickr/paranoia/katiew Flickr/red nose day on the beach/oblivion head Waters, R. D., Friedman, C. S., Flickr/office coffee/cali.org Mills, B., & Zeng, L. (2011). Applying Flickr/John Paul II the Great/ Todd Ehlers Relationship Management Theory to Flickr/Say Hello to Pudu/Lizette Greco Religious Organizations: An Assessment of Relationship Cultivation Online. Journal Of Communication & Religion, 34(1), 88- 104.