This was the presentation given by Gus Murray, Revolt's Managing Director on Data, Creativity & Insight - Killing the misconception that data is the enemy of creativity at the Komfo Summit, Copenhagen September 22nd. The presentation was aimed to help brands understand the benefit of a data-informed approach to delivering better creative and strategic solutions.
For more information on our approach or how we could help your brand, go to revolt.dk
16. Ninety per cent of the top 100 US
consumer package goods
brands â the guys who rely on
brand advertising â lost market
share, while 68% declined in
sales.
18. ON ONE EXTREME, CERTAIN
TYPES OF ADS, COMPLETELY
SACRIFICE USER EXPERIENCE IN
FAVOR OF AD REVENUE AND
PROVIDE THE USER ZERO
ADDITIONAL VALUE IN EXCHANGE
FOR THEIR TIME.
USER EXPEREIENCE