In this session, Tacit Knowledge will share their knowledge and experience working with industry leading brands & retailers like NIKE, Converse, Mulberry & MoetHennessy and how they embarked on their digital transformation journey. The transformation not only spans digital & physical commerce but also looks at the respective business problems that were solved by leveraging cutting edge technology. Presentation by Michael Scholz in SG Next 2017

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MEET OUR TEAM
México 2 - 1 Nueva Zelanda

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MICHAEL SCHOLZ

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COMPANIES WE WORK WITH

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WHAT IS DIGITAL TRANSFORMATION
#transformacióndigital

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DIGITAL DISRUPTORS
World’s
largest taxi
company,
has no fleet
Most Valuable
Retailer Not
Owning Any
Inventory
Largest
Accommodation
Provider owns
no real estate
Most Popular
Media Owner,
Creates No
Content

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TRANSFORMACION DIGITAL
Digital transformation is the profound and accelerating
transformation of business activities, processes, competencies
and models to fully leverage the changes and opportunities of
digital technologies and their impact across society in a strategic
and prioritized way, with present and future shifts in mind.

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AND WHY IS IT IMPORTANT?

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MISCONCEPTIONS ABOUT DIGITAL
TRANSFORMATION
Network
Effects - The
Winner Takes
All
Complements
are not
substitutes.
Geography
(still) matters.
Speed? Not so
fast.
All industries
will be
effected.

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DIGITAL TRANSFORMATION FROM CUSTOMER
TO CUSTOMER
OWNING THE VALUE CHAIN

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DIGITAL TRANSFORMATION FROM CUSTOMER
TO CUSTOMER
OWNING THE VALUE CHAIN

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DIGITAL STOREFRONT
CUSTOMER

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USER INTERFACE & USER EXPERIENCE
Responsive
Design
Personalization Immersive
Experiences
AR | VR | MR
Conversations
with Chatbots

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DIGITAL TRANSFORMATION FROM CUSTOMER
TO CUSTOMER
OWNING THE VALUE CHAIN

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MARKETING TECHNOLOGY LANDSCAPE August 2011

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MARKETING TECHNOLOGY LANDSCAPE March 2016

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DIGITAL EXPERIENCE & COMMERCE PLATFORMS
SAP Hybris YaaS
Microservices
Architecture
Deployment
Methods
Internet of ThingsContainerization

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PAYMENT GATEWAYS & FRAUD MANAGEMENT
Microservices
Architecture
Machine Learning Fraud
Management
Electronic Wallets

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CONTENT & COMMERCE WITH PERSONALIZATION
MANUAL SEGMENTATION AUTO - SEGMENTATION
E-COMM PLATFORM

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CLOUD INFRASTRUCTURE
Storage & CDN Machine Learning BI & Big Data
& Analytics
Data Visualization

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AUTOMATED CLOUD SCALABILITY WITH 0
HUMAN INTERVENTION
MANUAL SCALING AUTO - SCALING
E-COMM PLATFORM

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SOFTWARE DEVELOPMENT & DELIVERY
Continuous
Integration
Continuous
Deployment &
Delivery
Quality Assurance Test
Automation

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ORDER
MANAGEMENT
SYSTEM

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DIGITAL TRANSFORMATION FROM CUSTOMER
TO CUSTOMER
OWNING THE VALUE CHAIN

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OMNI-CHANNEL ORDER MANAGEMENT
ORDER MANAGEMENT

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DIGITAL TRANSFORMATION FROM CUSTOMER
TO CUSTOMER
OWNING THE VALUE CHAIN

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FULFILLMENT & SHIPPING
ORDER MANAGEMENT

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CONFIRMATION EMAIL
ORDER MANAGEMENT

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OWNING THE POST-PURCHASE-EXPERIENCE

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ORDER TRACKING & ENGAGEMENT
FULFILLMEMT & SHIPPING

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ORDER TRACKING & ENGAGEMENT
FULFILLMEMT & SHIPPING

39. Ok, Google! What time will Willow
deliver?
Your Willow order will arrive between
5-7pm tomorrow evening. Would you
like to subscribe to text notifications?
Ok, Google! Did I receive my
credit for my dress return
yet?
You were credited $200
on your Chase Credit
Card
yesterday!

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MULTI-CARRIER TRACKING
FULFILLMEMT & SHIPPING

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ORDER TRACKING & ENGAGEMENT
FULFILLMEMT & SHIPPING

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PRODUCT RECOMMENDATIONS
RETURNS MANAGEMENT

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DIGITAL TRANSFORMATION FROM CUSTOMER
TO CUSTOMER
OWNING THE VALUE CHAIN

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RETURNS MANAGEMENT
RETURNS MANAGEMENT

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RETURNS MANAGEMENT
RETURNS MANAGEMENT

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DEDICATED RETURNS FLOW
RETURNS MANAGEMENT

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CLIENT ACCESSIBLE SITE ANALYTICS
RETURNS MANAGEMENT

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CLIENT ACCESSIBLE SITE ANALYTICS
RETURNS MANAGEMENT

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SMS ALERTS
RETURNS MANAGEMENT

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FROM DEVICE TO DOORSTEP
OWNING THE VALUE CHAIN

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SELF-DRIVING COMMERCE
E-COMM PLATFORM

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WHAT IS NCOMMERCE?
WHAT IS NCOMMERCE?
• Cloud commerce solution
• Powered by SAP Hybris
• Pre-integrated core pieces
• Value-added services and
technologies
• Focus on breaking the
contradiction: increasing capability
AND decreasing operational
complexity

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QUESTIONS
PLACEHOLDER SLIDE