2. INTRO / CRISTIAN MANAFU
Event Planner / Consultant / Social Media Trainer
Vodafone, BCR, Procter & Gamble, Petrom, Ursus,
Mindshare, UK Embassy, The Group, European
Commission, DC Communication, GMP PR, Gazeta
Sporturilor, eMag, ANAT, DLA Piper Dinu, A&D
Pharma, Dacia, Saint-Gobain, SIVECO, Coca-Cola
HBC.

3. ADVANCED
SOCIAL MEDIA
ecomTIM 2013

4. WORKSHOP / AGENDA
SOCIAL MEDIA IN ROMANIA
SOCIAL MEDIA CHANNELS
FACEBOOK SUPREMACY
VISUAL STRATEGY
OPTIMIZATION

5. Facebook Connect

6. Full Store

7. Exclusive Offers

8. Toate acestea nu mai exista

9. SOCIAL MEDIA IN ROMANIA

10. INTERNET / STATISTICI IN ROMANIA (GEMIUS)

11. INTERNET / STATISTICI IN ROMANIA (ALEXA.COM)
1. Google.ro 1. Facebook 1. Google.ro
2. Facebook.com 2. Google.ro 2. Facebook
3. Google.com 3. YouTube 3. Google.com
4. YouTube.com 4. Google.com 4. YouTube
5. Yahoo.com 5. Yahoo.com 5. Yahoo.com
6. Blogger.com 6. Wikipedia 6. Wikipedia
7. Wikipedia.com 7. WordPress.com 7. NeoBux
8. WordPress.com 8. Filelist 8. WordPress.com
9. IMDb.com 9. eMAG.ro 9. Okazii.ro
10. Filelist.ro 10. vplay.ro 10. eMAG
11. GSP.ro 11. IMDb.com 11. Filelist
12. eMAG.ro 12. OKazii.ro 12. REALITATEA.NET
13. Twitter.com 13. NeoBux 13. IMDB
14. OKazii.ro 14. Ziarul Gândul 14. LinkedIn
2010 2012 2013

12. SOCIAL MEDIA / STATISTICI IN ROMANIA
• Facebook - 5.810.420 conturi create in Romania
• YouTube - 4-5 milioane de vizitatori pe luna
(estimare)
• Trilulilu - 2.032.255 vizitatori unici pe luna
• TPU - 2.209.077 vizitatori unici pe luna
• LinkedIn - 669.803 conturi create in Romania
• Blogging - 66.822 bloguri monitorizate de ZeList
• Twitter - 53.153 conturi monitorizate de ZeList
• Foursquare – 66.158 conturi din Romania
• ? – Pinterest, Instagram, Google Plus

13. Ce alegem?

15. TOP SOCIAL BRANDS / BIG 4
Pagina de Facebook - 48 • Facebook page - 53
Campanie pe Facebook - 40 • Facebook campaigns – 39
Blog de campanie - 19 • Campaigns with bloggers – 31
Implicare bloggeri in campanie - 33 • YouTube account - 29
Comunicare directa cu bloggeri - 22 • Twitter account - 24
Cont actualizat Twitter - 22 • Blogger relations - 21
Cont actualizat YouTube - 18 • Sponsor of industry events - 12
Proiecte speciale - 17 • Customer care - 11
Site-uri UGC - 14 • Blogs for campaigns - 9
Customer care / customer relationship - 14 • Special projects - 9
Sponsor la evenimente - 13 • User generated content -7
Campanie pe bloguri - 11 • Wikipedia page - 8
Cont actualizat Wikipedia - 10 • Flickr account - 6
Cont actualizat Flickr - 10 • Viral movies - 3
Spoturi virale - 6 • Social media newsroom - 1
Social media newsroom - 2 • Pinterest - 1
Blog de produs - 1 • Google plus - 1
Folosire QR Codes - 1 • Developed a social network - 1
2010 2011

18. Ce alegem deci?

19. Bloguri si Facebook

20. BLOGGING / PUTEREA SHARING-ULUI (MINTMETRICS)

21. SOCIAL MEDIA / SUPREMATIA FACEBOOK
• 83% dintre utilizatorii de internet mentioneaza
spontan Facebook
• 53% dintre Top 60 Social Brands in Romania
aveau o pagina de brand in 2011
• 2 este locul pe care se afla Facebook in Topul
Alexa pe Romania
• 12 branduri urmaresc romanii in medie pe
Facebook
• 50% dintre romanii de pe FB urmaresc cel putin
un brand

22. FACEBOOK / STATISTICI DIN IASI (FACEBRANDS)
• 254.380 utilizatori de Facebook in judetul Iasi
Cluj = 281.880, Timis = 267.560, Dolj = 150.060, Constanta = 238.860,
Bucuresti+Ilfov = 1.322.920
• 226.040 utilizatori de Facebook in municipiul Iasi
Iasi ocupa locul 3 in randul oraselor din Romania, dupa Bucuresti si Cluj-
Napoca
• Top 15 pagini din topul judetului Iasi insumeaza
peste 1.044.000 fani
Suceava = 132.660, Neamt = 69.580, Bacau = 133.820, Vrancea = 57.540,
Botosani = 76.520, Vaslui = 121.200, Galati = 134.680

23. FACEBOOK / STATISTICI DIN IASI (FACEBRANDS)

24. FACEBOOK / CE FEL DE PAGINI ACCESEAZA ROMANII (DAEDALUS)

25. SOCIAL NETWORKS / IMPORTANTA PENTRU UTILIZATORI
Ce fel de informatii ti-ar placeas sa gasesti
pe pagina unui brand intr-o retea sociala?
DAEDALUS 2011 ERESEARCH 2012

26. FACEBOOK / BUNE PRACTICI (DAEDALUS)
Top reasons users give Likes to brands (%)
Is the brand I love/ I like it very much 51.6
I usually consume/use the products or 46.1
services of this brands
I wish to be informed on what new 36.4
things this brand comes up with
I heard about a promotion / special 29.2
offer it had back then
It had volunteer activities / a social/ 27.2
humanitarian campaign
It had an Ad on Facebook that caught 17.8
my attention
Someone shared it with me 12.6
It was in the contacts list of my 10.6
acquaintances/friends
It usually has interesting/entertaining 10.3
games/applications
Other than these 0.9

27. FACEBOOK / BUNE PRACTICI (DAEDALUS)
Why do they give UnLike to brands?
It posts too often 50.0
I didn't like it so much any longer 44.2
I was disappointed with a product/service
33.3
I was disappointed with a promotion
20.5
It wasn't that popular anymore 10.9
Other than these
5.1

28. VISUAL STRATEGY

31. E-COMMERCE / INTERACTIUNE CONTINUT PE FB (FACEBRANDS)
• 221,25 este media interactiunilor pentru fotografiile
postate de admin
• (in medie, fiecare fotografie postata de admin pe o pagina din top 10
a generat 221,25 likes/comments/shares din partea fanilor paginii)
• 116,87 este media interactiunilor pentru linkurile
postate de admin
• 21,30 este media interactiunilor pentru statusurile
(exclusiv text) postate de admin
• 155,38 este media interactiunilor pentru clipurile
video postate de admin
• 35 este media interactiunilor pentru sondajele
(question) postate de admin

32. Showcase your product/service

33. Feature fan of the week

34. Drive user interaction

35. Sneak preview into your office

36. Events

37. OPTIMIZATION

38. NOUL NEWS FEED

39. Bigger Photos

40. Cover Photo in News Feed

41. Consistency across platforms

42. Overlay Text for Pictures

43. Better Pinterest Integration

44. GRAPH SEARCH

45. GRAPH SEARCH / DE CE E IMPORTANT SEARCH-UL PE FACEBOOK
$12 billion
Revenues
Per quarter
$1.2 billion

46. Trebuie sa ai o sectiune “About” foarte consistenta

47. Nu uita Adresa si Telefon daca esti business local

48. Like-urile vor conta pentru prima data

49. Acum e timpul pentru o strategie de Shares & Comments

50. E timpul sa iti programezi 2-3 posturi pe saptamana

51. CONVERSION TRACKING

52. CONVERSION TRACKING/ O DEFINITIE
Conversion Tracking ajuta companiile
sa masoare ROI-ul campaniilor de
Facebook Ads, oferind rapoarte ale
actiunilor intreprinse de utilizatorii
Facebook dupa ce acestia au vazut
reclama.

53. CONVERSION TRACKING / CUM FUNCTIONEAZA
• Un tool din Ads Manager, sectiunea Conversion
Tracking, creeaza un cod (Tracking Pixels)
• Codul trebuie adaugat pe site
• De fiecare data cand pagina site-ului se incarca
si o conversie are loc, Facebook primeste
informatia
• Facebook apoi raporteaza aceasta conversie
(conversiile) la numarul de personae care au
vazut / dat click pe ad.
• Raportul final e disponibil in Ad Manager.

55. MULTUMESC
manafu@gmail.com