1. The story of ideas…

2. AGENDA
• To tell stories…
about ideas…
that move hearts

4. Translated in the marketing/advertising world:
“The brand which doesn’t tell a story doesn’t have fans”
But for a story, one needs…
TrophyTrophy
Idea
Champions
Goal
feeling
Official Bank of
Opportunity/
UEFA Champions
context
League/
football
Audience
Football fans
=> Bring the Holy Grail of football to all football fans! Make them feel
like champions!

5. Trophy Tour

6. Trophy Tour 2013
Walk of Champions

7. Trophy Tour 2013 vs 2009
• The Walk of Champions
• The highest up: the Trophy at the celebration balcony
• The RFID system – unique virtual experience, with personal dashboard & football
content

8. Overview of the event:
Romania
- more than 1400km
- 4 cities
- 7 days
- around 8.400 visitors
- around 6.200 photos taken with
the Trophy
Overall
(Germany, Hungary, Romania, Bosnia &
Herzegovina, Bulgaria)
- more than 5000km
- 5 countries
- 13 cities
- 30 days
- more than 47.000 visitors
- more than 24.000 photos taken
with the Trophy
Cluj Napoca
Brasov
Timisoara
Bucuresti

10. And how does the story go on….
The Coin
Idea
Official Bank of
Opportunity/
UEFA Champions
context
League/
football
Nesu
Goal
Foundation
cause
Football fans
Audience

12. The messages of
these stories…
Relevant
No “one way”
Insight
Authentic
Emotion
• At the end of the day people will remember how they felt, because
of you, your idea and your story