Retailers learn from Revionics promotion experts Mark Schwans, Becky Gilman and Diana Mitten about using data insights for optimizing efficiency, transparency and collaboration for best results in integrated promotions.

1. Confidential ©2015 Revionics, Inc.
Key Components of a Winning
Promotional Strategy
Moderator: Mark Schwans, Senior Director Solution Marketing
Speaker: Becky Gilman, Senior Manager Solutions Marketing
Speaker: Diana Mitten, Director Product Management

2. Confidential ©2015 Revionics, Inc.
We want your feedback!
Survey Offer:
Everyone who completes the survey at the
conclusion of today’s live event will be entered
into a drawing to win a new Kindle Fire HD
All survey respondents are eligible, no purchase necessary

3. Confidential ©2015 Revionics, Inc.
Today’s Webinar Panelists
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Mark Schwans
Senior Director of Solution Marketing
Revionics
Moderator:
Speaker:
Becky Gilman
Senior Manager of Solution Marketing
Revionics
Diana Mitten
Director of Product Management
Revionics

4. Confidential ©2015 Revionics, Inc.
Key Components of a Winning
Promotional Strategy
Moderator: Mark Schwans, Senior Director Solution Marketing
Speaker: Becky Gilman, Senior Manager Solutions Marketing
Speaker: Diana Mitten, Director Product Management

5. Confidential ©2015 Revionics, Inc. 5
Missed Opportunities in Technology
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6. Confidential ©2015 Revionics, Inc. 6
Complexity Ruins Results
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7. Confidential ©2015 Revionics, Inc.
Weakens
Loyalty
7
Counter-Intuitive Promotions
Ineffective Promotions are Counter-Intuitive to Staying Competitive
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8. Confidential ©2015 Revionics, Inc.
Data Insights Driving Optimal Actions
Source: Forbes / Turn, January 2015
Leaders demonstrate far
greater insight and
flexibility to makes changes
to their marketing efforts.

9. Confidential ©2015 Revionics, Inc.
Above & Beyond Traditional Planning
9
SIMULATE
UTILIZE THE RIGHT
VEHICLE MIX
Providing insight into which vehicles are best suited for the promotion
Effectively balancing strategy and goals
Ensuring campaigns & events are on track before execution
SOCIAL
AMPLIFICATION
Using word-of-mouth effectively
RESPOND Taking action on in-flight promos
VALIDATE

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Getting the Right Vehicle Mix
Understanding How Each Vehicle Contributes to the Overall Lift
One Lift Factor
45% Lift
8% Lift
14% Lift
33% Lift

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Tech Balancing Performance & Strategy
Performance Data
Promotional Uplift
Cross-Item Impacts
Competitive Insights
Strategy & Targets
Price Sensitivity
Vehicles
Product Set &
New Items
LEVERAGE DATA FOR OPTIMIZED
OFFER RECOMMENDATION
IMPROVING NEGOTIATIONS FOR
STRONGER DEALS
PROMOTIONAL FORECASTS TO
TRACK AGAINST TARGETS

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Ensuring Success Throughout Process
FORECASTING
ACCURATE & REAL-TIME
VISIBILITY
CAMPAIGNS & VEHICLES
Source: Forbes, Rise of the New Marketing Organization, 2015

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Realizing the Full Potential of Social Media
Source: Ogilvy, June 2014
Consumers say WOM
is a key influencer in
their purchasing decision.
74%
NEEDS
FULLY INTEGRATED
UTILIZE LOYAL CUSTOMER BASE
RIGHT OFFERS
RIGHT PRODUCTS
RESULTS
STRENGTHEN CUSTOMER ALLEGIANCE
ESTABLISH NEW RELATIONSHIPS
BROADEN SOCIAL REACH

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Responding Now & Responding Later
Be Flexible
Take
Action
Stay
Ahead
Update
Models
Adjust
Plans
Continuous
Learning

15. Confidential ©2015 Revionics, Inc.
• Missed opportunities with technology
– Extremely complex and highly visible
– That’s what will set you apart from the competition
• Take advantage of the tools available to make those
decisions even better
– Optimal efficiency
– Transparency & collaboration
– Promotions become truly strategic
• Should make life easier, not harder
15
Key Take-Aways

16. Confidential ©2015 Revionics, Inc.
Questions?
If we are not able to get to your question today,
please email them to info@revionics.com
16

17. Confidential ©2015 Revionics, Inc.
Reminder - We want your feedback!
Survey Offer:
Everyone who completes the survey at the
conclusion of today’s live event will be entered
into a drawing to win a new Kindle Fire HD
All survey respondents are eligible, no purchase necessary

18. Confidential ©2015 Revionics, Inc.
Key Components of a Winning
Promotional Strategy
Moderator: Mark Schwans, Senior Director Solution Marketing
Speaker: Becky Gilman, Senior Manager Solutions Marketing
Speaker: Diana Mitten, Director Product Management