The future of the inbox: how consumers, marketers and companies are using tools that transform the inbox. Find out what are these tools, e discover the 3 things that can help your company to benefit and prepare for the future of the inbox!

1. The Future of the Inbox
Matt Blumberg
CEO, Return Path
Connections LATAM 2014
March, 12th

2. THE INBOX OF THE
FUTURE IS DIFFERENT
How users are changing email
and what it means to your business

3. Long ago the inbox was where
people went to read and send
email.

4. 2012

5. Today people want more
from the inbox...

6. order from chaos

7. Tomorrow’s inbox will create
order from chaos
by turning its contents into tools

8. Consumers, professionals, and
businesses are already using tools
to change the inbox.

9. Consumers are changing the
inbox of the future into…
a shopping engine

10. Consumers are using
[mo.b]
to track their packages
and track their spending

11. Consumers are using Slice
to find out when prices fall
and products get recalled

12. Consumers are changing the
inbox of the future into…
a privacy shield

13. Consumers are using
Burn Note to send
self-destructing emails

14. Consumers are using
parley to encrypt all
of their messages

15. Consumers are changing the
inbox of the future into…
a clutter-free environment

16. Consumers are using
Unsubscriber to easily
stop unwanted emails

17. Consumers are using
mailstrom to
methodically reach
Inbox Zero

18. Consumers are using
Inbox Pause to control
when they get mail

19. Consumers are using
Organizer because it
automatically sorts
their mail by category
…
Organizer

20. … which is the reason
Gmail developed the
tabbed inbox, which
automatically sorts
incoming email

21. Professionals are changing the
inbox of the future into…
personal assistants

22. Professionals are using
tempo to add driving
directions, attachments,
and attendee profiles to
meeting invitations

23. Professionals are using
Boomerang to schedule
group meetings from a
single message

24. Consumers are using
Airseed to check-in
for their flights
without leaving the
inbox

25. Professionals are changing the
inbox of the future into…
contact managers

26. Professionals are
using rapportive to
add contacts’ social
data to their address
books

27. Professionals are using
Contactually to remind
them how and when to
reach out to maintain
their relationships

28. Professionals are using
evercontact to
automatically update
contact information

29. Businesses are changing the
inbox of the future into…
CRM Solutions

30. Businesses are using Streak
to manage their sales
pipelines from the inbox

31. Businesses are using
yesware to see when
prospects open messages
and update CRM records
from the inbox

32. Businesses are using
RelateIQ to see sales
communications histories
and assign follow up
across teams

33. Businesses are changing the
inbox of the future into…
customer support systems

34. Businesses are using
Snappy to track who’s
responding to support
tickets

35. Businesses are using
HelpSpot to run email
helpdesks from the
inbox

36. As the inbox of the future
approaches, three things can
help your business make the
most of it

37. Knowing who’s in there with you
You compete for attention with
everything else in the inbox.

38. Find out:
your overlap rates
your relative list size

39. Knowing who your customers love
Reaching the inbox is not your goal –
engaging people is.

40. Find out:
everyone’s read rates
everyone’s delete-without-reading rates

41. Knowing how to protect yourself
When so much about you lands in
the inbox, it contains your
reputation.

42. Find out:
your authentication status
how to block suspicious messages

43. THE INBOX OF THE
FUTURE IS DIFFERENT
Are you ready?

44. Obrigado!
Matt Blumberg, CEO
rpinfo-brazil@returnpath.com
+55 11 3740.8300
br.returnpath.com
@ReturnPath_BR