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Talent Management Solutions
www.retensa.com (212) 545-1280
Uncover Why Your Employees Quit:
The Future of Exit Interviews
Exit Interview Research Study
Results Report Highlights
Talent Management Solutions
www.retensa.com (212) 545-1280 2
Exit Interview Research Study: Business Case
• Modern organizations are consistently challenged to retain top
talent, regardless of economic climate.
• Retention will not get easier : In the ~70 year history that BLS tracked
data, as unemployment decreases, turnover increases.
• Exit interviews are the only tool that can capture “Primary drivers” of
employee turnover.
Exit Interview Research Study Goals:
1. Provide a benchmark for exit interview program standards
2. Capture all exit interview methods and variations
3. Measure the impact of exit interviews on performance
4. Establish Best Practices in conducting exit interviews
Talent Management Solutions
www.retensa.com (212) 545-1280 3
Exit Interview Research Study: Parameters
Retensa’s Research Division developed a 40
item survey that includes questions on:
• Key organizational characteristics
• The methods currently used to conduct
exit interviews
• Exit interview effectiveness
Of the 353 respondents in EIRS;
• 295 completed majority of survey
questions
• 75% of organizations currently conduct
exit interviews for all units
• 18% of organizations conduct exit
interviews for some units
• 7% do not conduct exit interviews at all
Talent Management Solutions
www.retensa.com (212) 545-1280 4
Defining Exit Interview Vocabulary
A common language is needed to ensure consistency across
programs/solutions, most often cited phrases:
1 Separation
An active individual’s departure from an organization for any
reason
2 Resignation All Voluntary employee separations
3 Termination
All Involuntary separations (often misstated for any person
departing)
4 Principal Individuals who complete an Exit Interview
5 Observer
Managers or HR department who observe or comment on
employee (like 360s)
6 Exit Interview
A survey conducted at the end of an individual’s tenure (often
employee, though can be members or students) to gather
experience perceptions
7
Post-Exit
interview
Conducted a minimum of 3 months, typically 4 to 6, after
separation to increase “boomerang” effect of returning highly
valued staff
Talent Management Solutions
www.retensa.com (212) 545-1280 5
Defining Exit Interview Vocabulary
A common language is needed to ensure consistency across
programs/solutions, most often cited phrases:
8 Confidential
Demographic information may be connected to principal, by third
party or exit interview software, but individual responses are not
associated or published
9 Anonymous
No personal information is linked to an individual survey or
responses
10
Web-Based
Survey
Web-based exit interviews are sent directly to separating
employees' inbox, where they can complete the exit interview in
privacy at their convenience - VARIATION: “Kiosk”-style walk up
webpages for anonymity
11
Voice-Based
Survey
Often over the phone, these exit interviews are most appropriate
when organizations want to know the complete picture
12
Paper-Based
Survey
For organizations in manufacturing, retail, mining,
transportation, or other field-based industries whose workforce
may not have easy Internet access.
Talent Management Solutions
www.retensa.com (212) 545-1280 6
Exit Interview Research Study Resources
To download the full 50+ page Exit Interview Research
Study report with advanced insights:
http://exitinterviewsurvey.com/termination-checklist/
Use this coupon code for to get a significant
discount: SLIDESHARE12
Talent Management Solutions
www.retensa.com (212) 545-1280 7
Research Study Respondent Demographics
Industries
Professional
Services/Law/Consul
ting
16%
Health Care
16%
Manufacturing/Chem
icals
12%
Financial
Services/Insurance/
Real Estate
10%
Information
Technology/
Telecom
10%
Retail/ Hospitality/
Food Services
9%
Nonprofit/
Government/
Education
6%
Consumer Goods
4%
Energy
4%
Other
4%
Media/Entertainment
/ Publishing
3%
Pharmaceutical/Biot
ech
3%
Automotive/
Transportation/
Airlines/ Aerospace
3%
Size of Workforce: Total (Including
Seasonal)
Conduct Exit InterviewsYearly Voluntary Turnover Rate
Proportion Workforce: Generation Y
(under 30)
Organization HR Structure
Less than 100
11%
101-250
22%
251-500
18%
501-1,000
12%
1,001-2,500
14%
2,501-5,000
10%5,001-10,000
4%
10,001 plus
9%
Less than 10
15%
11-20
30%
21-30
29%
31-40
15%Greater than
41
11%
Less than 10
Percent
54%
11-20 Percent
39%
Greater than
21 Percent
7%
Yes
74%
Yes (not at all
units)
18%
No
8%
Centralized
77%
Shared
Services
18%
Localized
Decentralized
5%
Talent Management Solutions
www.retensa.com (212) 545-1280 8
Voice
Web
Paper
What Exit Interview program methods are used?
Talent Management Solutions
www.retensa.com (212) 545-1280 9
How are exit interviews conducted? Reported?
How do you collect Exit Interview Data?
84.3%
30.2%
19.6%
15.7%
0.4%
0% 20% 40% 60% 80% 100%
In-Person (Internal Staff)
Paper Based (Mail/Fax)
Web Based (Survey)
Voice Based(Phone)
Touch Tone (IVR)
95.3%
11.5%
4.7%
3.8%
1.3%
0% 20% 40% 60% 80% 100%
HR Department
Separating Manager
Dept. Regional Director
External Third Party
Other
Who Conducts Your Exit Interviews?
Talent Management Solutions
www.retensa.com (212) 545-1280 10
How are exit interviews conducted? Reported?
0.9%
6.0%
2.1%
2.6%
1.7%
2.6%
89.7%
2.6%
3.8%
1.3%
32.9%
14.1%
15.0%
87.2%
1.7%
7.7%
0.0%
47.0%
29.1%
25.2%
74.8%
0% 20% 40% 60% 80% 100%
Other
Not Compiled/ Nothing
External Third Party
Executive Leadership
Dept. Regional Director
Separating Emp.'s Manager
HR Department
Implements Change Reviews/ Evaluates Information Compiles/ Reports Information
Who Is Responsible for Compiling/Reporting Information,
Reviewing/Evaluating Information, and Implementing Change
Using Information from Exit Interviews?
Talent Management Solutions
www.retensa.com (212) 545-1280 11
What do exit interviews cover?
Which Areas Are Covered with Specific Questions in Your Exit Interview?
95.7%
85.5%
85.5%
82.1%
77.9%
69.8%
69.8%
68.9%
66.4%
64.3%
57.4%
52.8%
51.1%
43.4%
42.1%
40.4%
26.0%
3.0%
1.7%
0% 20% 40% 60% 80% 100%
Reason for Leaving
Compensation/ Benefits
Employee Perception of Organization
Supervisor/ Manager Relationship
Opportunities for Advancement
Position/ Job Responsibilities
Treatment of Employees
Training/ Development
Organization Leadership
Organizational Culture
Colleague/ Peers
Company Reputation
Nature of Work/ Industry
Work Life Balance
Physical Work Conditions
Performance Appraisals
Reason For Joining
No Specific Areas
Other
Talent Management Solutions
www.retensa.com (212) 545-1280 12
Research Study: Selected Results
Voluntary Separations: Typical Advance Notice before Resignation
Voluntary Separations: When Are Exit
Interviews Typically Conducted?
1.3%
1.3%
86.8%
9.0%
0.0%
0.4%
0.0%
1.3%
0% 20% 40% 60% 80% 100%
Leave with no notice
0-1 Week
1-2 Weeks
3-4 Weeks
5-6 Weeks
7-8 Weeks
9-10 Weeks
11 Weeks
Confidential
58%
Neither
anonymous
nor
confidential
36%Other
5%
Anonymous
1%
Exit Interviews Are Typically:
As close to
resignation
notice
31%
After
resignation
and prior to
separation
60%
Within a
week after
separation
5%
1- 2 weeks
after
separation
2%
2 Weeks or
Later After
Separation
2%
Talent Management Solutions
www.retensa.com (212) 545-1280 13
Research Study: Selected Results
85.2%
47.0%
15.2%
13.0%
8.3%
3.5%
1.3%
0% 25% 50% 75% 100%
Open-Ended
Likert Scale
Yes/No or True/ False
Multiple Choice
Rank Order
Single Choice
Other
Number of Questions on a Typical
Exit Interview
Types of Questions on an Exit
Interview
5 or less
questions
8%
6-10
questions
26%
11-15
questions
30%
16-20
questions
24%
21-30
questions
10%
More than 30
2%
Talent Management Solutions
www.retensa.com (212) 545-1280 14
What changes are made from Exit Interviews?
22% 24%
32% 35% 38% 39%
45% 45% 47% 47% 51%
57%
63%
70%
64%
66%
62% 57% 52%
53%
46% 43%
50%
45% 40%
38%
33%
26%
14%
10%
6% 8% 11% 8% 9% 12%
3%
8% 9% 5% 4% 4%
0%
20%
40%
60%
80%
100%
No Modifications Slight Modifications Major Modifications
More change Less change
Talent Management Solutions
www.retensa.com (212) 545-1280 15
Advanced Research Study Analysis
Advanced statistical analysis of the study results provided in the
Retensa’s Exit Interview Research Study Report includes insight of comparisons
across organizational demographics and between different practices
themselves.
The advanced findings highlight statistically significant differences found
between organizations by varying demographics:
1. Industry
2. Size of Workforce
3. Voluntary and Involuntary Turnover Rates
4. Percent Seasonal Workforce
5. Percent of Workforce that is “Generation Y”
6. Modifications/Improvements
7. Implementing Changes
Talent Management Solutions
www.retensa.com (212) 545-1280 16
Exit Interview Program Change Outcomes
1. Increase Manager Effectiveness
2. Increase Attraction of Candidates
3. Reduce Training Costs
4. Reduce Turnover
5. Improve Customer Experience
6. Improve Orientation (Shorten the
Learning Curve)
7. Reduce Absenteeism
8. Improved Transfer of Knowledge
9. Increase Performance
Results derived from valid and reliable exit interviews benefit
organizations in the following ways:
Talent Management Solutions
www.retensa.com (212) 545-1280 17
What is the Impact of Exit Interviews?
There are significant differences in the perceived applicability of exit interview
responses related to areas of modification.
MODIFICATION MADE TO:
Retain High
Performers/Potential
Employees
Reduced
Turnover
Increased Morale
/Motivation of
Current Employees
Outweighs Cost
of Performing
Them
Reduced
Absenteeism
Teamwork/Peer Relations   
Company
Reputation/Brand   
Compensation and
Benefits    
Opportunities for
Advancement  
Organizational Culture   
Organizational Leadership     
Performance Appraisals  
Physical Work Conditions 
Position/Job
Responsibilities    
Supervisor/Manager
Relationships  
Training and Development    
Treatment of Employees    
Life Balance/Flexible
Work Arrangements   
Talent Management Solutions
www.retensa.com (212) 545-1280 18
Best Practices: Future Program Standards
1. Organizations that have uniform and consistent exit interview(s) more
strongly agree that the information collected is valuable to organizational
improvement
2. Exit Interviews are most effective when they are performed 2 weeks before
to 2 weeks after separation date
3. Post-exit interviews are most effective four (4) to six (6) months after
separation date
4. Consider Confidentiality, not Anonymity, for highest application of results
5. Mixed methods provide most cost-effective approach
a. Voice-based for high level positions / high value individuals / high turnover areas
b. Web-based for most others
c. Minimize paper-based when possible
Talent Management Solutions
www.retensa.com (212) 545-1280 19
Best Practices: Future Program Standards
6. Use dedicated Exit Interview Software to automate and simplify deployment
and reporting, look for:
a. HRIS integration
b. Multiple survey capability
c. Multiple method capability
d. Multiple observer or 360 capability (including HR Only questions or Manager
questions)
7. In order of Return on Investment (ROI) value, Exit Interview target
populations should include:
a. Voluntary (Resignations)
b. Retirees
c. Transfers
d. Involuntary (Layoffs/Reductions in Force)
e. Internships
f. Contingent/Project staff
g. Involuntary (Terminations)
Talent Management Solutions
www.retensa.com (212) 545-1280 20
Internationally recognized employee retention experts by:
Who is Retensa?
Talent Management Solutions
www.retensa.com (212) 545-1280 21
Exit Interview Research Study Resources
To download the full 50+ page Exit Interview Research
Study report with advanced insights:
http://exitinterviewsurvey.com/termination-checklist/
Use this coupon code for to get a significant
discount: SLIDESHARE12
Talent Management Solutions
www.retensa.com (212) 545-1280 22
Thank You
Discover the next generation of Talent Management solutions:
Insightful Exit Interview Software: www.ExitPro.com
Revealing HR Metrics Dashboards: www.HRMetricsPro.com
ROI Driven Employee Retention Strategies: www.Retensa.com
Powerful Staff Appreciation Tips: www.StaffAppreciationDay.com

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Exit Interview Research Study Abstract: Unlocking Why Employees Quit & How to Retain Them

  • 1. Created for: Talent Management Solutions www.retensa.com (212) 545-1280 Uncover Why Your Employees Quit: The Future of Exit Interviews Exit Interview Research Study Results Report Highlights
  • 2. Talent Management Solutions www.retensa.com (212) 545-1280 2 Exit Interview Research Study: Business Case • Modern organizations are consistently challenged to retain top talent, regardless of economic climate. • Retention will not get easier : In the ~70 year history that BLS tracked data, as unemployment decreases, turnover increases. • Exit interviews are the only tool that can capture “Primary drivers” of employee turnover. Exit Interview Research Study Goals: 1. Provide a benchmark for exit interview program standards 2. Capture all exit interview methods and variations 3. Measure the impact of exit interviews on performance 4. Establish Best Practices in conducting exit interviews
  • 3. Talent Management Solutions www.retensa.com (212) 545-1280 3 Exit Interview Research Study: Parameters Retensa’s Research Division developed a 40 item survey that includes questions on: • Key organizational characteristics • The methods currently used to conduct exit interviews • Exit interview effectiveness Of the 353 respondents in EIRS; • 295 completed majority of survey questions • 75% of organizations currently conduct exit interviews for all units • 18% of organizations conduct exit interviews for some units • 7% do not conduct exit interviews at all
  • 4. Talent Management Solutions www.retensa.com (212) 545-1280 4 Defining Exit Interview Vocabulary A common language is needed to ensure consistency across programs/solutions, most often cited phrases: 1 Separation An active individual’s departure from an organization for any reason 2 Resignation All Voluntary employee separations 3 Termination All Involuntary separations (often misstated for any person departing) 4 Principal Individuals who complete an Exit Interview 5 Observer Managers or HR department who observe or comment on employee (like 360s) 6 Exit Interview A survey conducted at the end of an individual’s tenure (often employee, though can be members or students) to gather experience perceptions 7 Post-Exit interview Conducted a minimum of 3 months, typically 4 to 6, after separation to increase “boomerang” effect of returning highly valued staff
  • 5. Talent Management Solutions www.retensa.com (212) 545-1280 5 Defining Exit Interview Vocabulary A common language is needed to ensure consistency across programs/solutions, most often cited phrases: 8 Confidential Demographic information may be connected to principal, by third party or exit interview software, but individual responses are not associated or published 9 Anonymous No personal information is linked to an individual survey or responses 10 Web-Based Survey Web-based exit interviews are sent directly to separating employees' inbox, where they can complete the exit interview in privacy at their convenience - VARIATION: “Kiosk”-style walk up webpages for anonymity 11 Voice-Based Survey Often over the phone, these exit interviews are most appropriate when organizations want to know the complete picture 12 Paper-Based Survey For organizations in manufacturing, retail, mining, transportation, or other field-based industries whose workforce may not have easy Internet access.
  • 6. Talent Management Solutions www.retensa.com (212) 545-1280 6 Exit Interview Research Study Resources To download the full 50+ page Exit Interview Research Study report with advanced insights: http://exitinterviewsurvey.com/termination-checklist/ Use this coupon code for to get a significant discount: SLIDESHARE12
  • 7. Talent Management Solutions www.retensa.com (212) 545-1280 7 Research Study Respondent Demographics Industries Professional Services/Law/Consul ting 16% Health Care 16% Manufacturing/Chem icals 12% Financial Services/Insurance/ Real Estate 10% Information Technology/ Telecom 10% Retail/ Hospitality/ Food Services 9% Nonprofit/ Government/ Education 6% Consumer Goods 4% Energy 4% Other 4% Media/Entertainment / Publishing 3% Pharmaceutical/Biot ech 3% Automotive/ Transportation/ Airlines/ Aerospace 3% Size of Workforce: Total (Including Seasonal) Conduct Exit InterviewsYearly Voluntary Turnover Rate Proportion Workforce: Generation Y (under 30) Organization HR Structure Less than 100 11% 101-250 22% 251-500 18% 501-1,000 12% 1,001-2,500 14% 2,501-5,000 10%5,001-10,000 4% 10,001 plus 9% Less than 10 15% 11-20 30% 21-30 29% 31-40 15%Greater than 41 11% Less than 10 Percent 54% 11-20 Percent 39% Greater than 21 Percent 7% Yes 74% Yes (not at all units) 18% No 8% Centralized 77% Shared Services 18% Localized Decentralized 5%
  • 8. Talent Management Solutions www.retensa.com (212) 545-1280 8 Voice Web Paper What Exit Interview program methods are used?
  • 9. Talent Management Solutions www.retensa.com (212) 545-1280 9 How are exit interviews conducted? Reported? How do you collect Exit Interview Data? 84.3% 30.2% 19.6% 15.7% 0.4% 0% 20% 40% 60% 80% 100% In-Person (Internal Staff) Paper Based (Mail/Fax) Web Based (Survey) Voice Based(Phone) Touch Tone (IVR) 95.3% 11.5% 4.7% 3.8% 1.3% 0% 20% 40% 60% 80% 100% HR Department Separating Manager Dept. Regional Director External Third Party Other Who Conducts Your Exit Interviews?
  • 10. Talent Management Solutions www.retensa.com (212) 545-1280 10 How are exit interviews conducted? Reported? 0.9% 6.0% 2.1% 2.6% 1.7% 2.6% 89.7% 2.6% 3.8% 1.3% 32.9% 14.1% 15.0% 87.2% 1.7% 7.7% 0.0% 47.0% 29.1% 25.2% 74.8% 0% 20% 40% 60% 80% 100% Other Not Compiled/ Nothing External Third Party Executive Leadership Dept. Regional Director Separating Emp.'s Manager HR Department Implements Change Reviews/ Evaluates Information Compiles/ Reports Information Who Is Responsible for Compiling/Reporting Information, Reviewing/Evaluating Information, and Implementing Change Using Information from Exit Interviews?
  • 11. Talent Management Solutions www.retensa.com (212) 545-1280 11 What do exit interviews cover? Which Areas Are Covered with Specific Questions in Your Exit Interview? 95.7% 85.5% 85.5% 82.1% 77.9% 69.8% 69.8% 68.9% 66.4% 64.3% 57.4% 52.8% 51.1% 43.4% 42.1% 40.4% 26.0% 3.0% 1.7% 0% 20% 40% 60% 80% 100% Reason for Leaving Compensation/ Benefits Employee Perception of Organization Supervisor/ Manager Relationship Opportunities for Advancement Position/ Job Responsibilities Treatment of Employees Training/ Development Organization Leadership Organizational Culture Colleague/ Peers Company Reputation Nature of Work/ Industry Work Life Balance Physical Work Conditions Performance Appraisals Reason For Joining No Specific Areas Other
  • 12. Talent Management Solutions www.retensa.com (212) 545-1280 12 Research Study: Selected Results Voluntary Separations: Typical Advance Notice before Resignation Voluntary Separations: When Are Exit Interviews Typically Conducted? 1.3% 1.3% 86.8% 9.0% 0.0% 0.4% 0.0% 1.3% 0% 20% 40% 60% 80% 100% Leave with no notice 0-1 Week 1-2 Weeks 3-4 Weeks 5-6 Weeks 7-8 Weeks 9-10 Weeks 11 Weeks Confidential 58% Neither anonymous nor confidential 36%Other 5% Anonymous 1% Exit Interviews Are Typically: As close to resignation notice 31% After resignation and prior to separation 60% Within a week after separation 5% 1- 2 weeks after separation 2% 2 Weeks or Later After Separation 2%
  • 13. Talent Management Solutions www.retensa.com (212) 545-1280 13 Research Study: Selected Results 85.2% 47.0% 15.2% 13.0% 8.3% 3.5% 1.3% 0% 25% 50% 75% 100% Open-Ended Likert Scale Yes/No or True/ False Multiple Choice Rank Order Single Choice Other Number of Questions on a Typical Exit Interview Types of Questions on an Exit Interview 5 or less questions 8% 6-10 questions 26% 11-15 questions 30% 16-20 questions 24% 21-30 questions 10% More than 30 2%
  • 14. Talent Management Solutions www.retensa.com (212) 545-1280 14 What changes are made from Exit Interviews? 22% 24% 32% 35% 38% 39% 45% 45% 47% 47% 51% 57% 63% 70% 64% 66% 62% 57% 52% 53% 46% 43% 50% 45% 40% 38% 33% 26% 14% 10% 6% 8% 11% 8% 9% 12% 3% 8% 9% 5% 4% 4% 0% 20% 40% 60% 80% 100% No Modifications Slight Modifications Major Modifications More change Less change
  • 15. Talent Management Solutions www.retensa.com (212) 545-1280 15 Advanced Research Study Analysis Advanced statistical analysis of the study results provided in the Retensa’s Exit Interview Research Study Report includes insight of comparisons across organizational demographics and between different practices themselves. The advanced findings highlight statistically significant differences found between organizations by varying demographics: 1. Industry 2. Size of Workforce 3. Voluntary and Involuntary Turnover Rates 4. Percent Seasonal Workforce 5. Percent of Workforce that is “Generation Y” 6. Modifications/Improvements 7. Implementing Changes
  • 16. Talent Management Solutions www.retensa.com (212) 545-1280 16 Exit Interview Program Change Outcomes 1. Increase Manager Effectiveness 2. Increase Attraction of Candidates 3. Reduce Training Costs 4. Reduce Turnover 5. Improve Customer Experience 6. Improve Orientation (Shorten the Learning Curve) 7. Reduce Absenteeism 8. Improved Transfer of Knowledge 9. Increase Performance Results derived from valid and reliable exit interviews benefit organizations in the following ways:
  • 17. Talent Management Solutions www.retensa.com (212) 545-1280 17 What is the Impact of Exit Interviews? There are significant differences in the perceived applicability of exit interview responses related to areas of modification. MODIFICATION MADE TO: Retain High Performers/Potential Employees Reduced Turnover Increased Morale /Motivation of Current Employees Outweighs Cost of Performing Them Reduced Absenteeism Teamwork/Peer Relations    Company Reputation/Brand    Compensation and Benefits     Opportunities for Advancement   Organizational Culture    Organizational Leadership      Performance Appraisals   Physical Work Conditions  Position/Job Responsibilities     Supervisor/Manager Relationships   Training and Development     Treatment of Employees     Life Balance/Flexible Work Arrangements   
  • 18. Talent Management Solutions www.retensa.com (212) 545-1280 18 Best Practices: Future Program Standards 1. Organizations that have uniform and consistent exit interview(s) more strongly agree that the information collected is valuable to organizational improvement 2. Exit Interviews are most effective when they are performed 2 weeks before to 2 weeks after separation date 3. Post-exit interviews are most effective four (4) to six (6) months after separation date 4. Consider Confidentiality, not Anonymity, for highest application of results 5. Mixed methods provide most cost-effective approach a. Voice-based for high level positions / high value individuals / high turnover areas b. Web-based for most others c. Minimize paper-based when possible
  • 19. Talent Management Solutions www.retensa.com (212) 545-1280 19 Best Practices: Future Program Standards 6. Use dedicated Exit Interview Software to automate and simplify deployment and reporting, look for: a. HRIS integration b. Multiple survey capability c. Multiple method capability d. Multiple observer or 360 capability (including HR Only questions or Manager questions) 7. In order of Return on Investment (ROI) value, Exit Interview target populations should include: a. Voluntary (Resignations) b. Retirees c. Transfers d. Involuntary (Layoffs/Reductions in Force) e. Internships f. Contingent/Project staff g. Involuntary (Terminations)
  • 20. Talent Management Solutions www.retensa.com (212) 545-1280 20 Internationally recognized employee retention experts by: Who is Retensa?
  • 21. Talent Management Solutions www.retensa.com (212) 545-1280 21 Exit Interview Research Study Resources To download the full 50+ page Exit Interview Research Study report with advanced insights: http://exitinterviewsurvey.com/termination-checklist/ Use this coupon code for to get a significant discount: SLIDESHARE12
  • 22. Talent Management Solutions www.retensa.com (212) 545-1280 22 Thank You Discover the next generation of Talent Management solutions: Insightful Exit Interview Software: www.ExitPro.com Revealing HR Metrics Dashboards: www.HRMetricsPro.com ROI Driven Employee Retention Strategies: www.Retensa.com Powerful Staff Appreciation Tips: www.StaffAppreciationDay.com