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Open Brand Summit: Charlene Patten & Terri Spring

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Guys Rely on the Internet at Every Stage along the Path to Purchase Source: Google
We are constantly connected 12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM Percentage of Daily Queries by Hour Tablet Mobile Desktop Day EveningMorningNight Source: Google
1. Start with the consumer at the core.
Digital Plays an Important Role to Guys Source: Google
1. Start with the consumer at the core. 2. Think personalization.
1. Start with the consumer at the core. 2. Think personalization. 3. Respect privacy.
1. Start with the consumer at the core. 2. Think personalization. 3. Respect privacy. 4. Be courageous and creative!

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Open Brand Summit: Charlene Patten & Terri Spring

  • 1.
  • 2. Guys Rely on the Internet at Every Stage along the Path to Purchase Source: Google
  • 3.
  • 4. We are constantly connected 12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM Percentage of Daily Queries by Hour Tablet Mobile Desktop Day EveningMorningNight Source: Google
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. 1. Start with the consumer at the core.
  • 13. Digital Plays an Important Role to Guys Source: Google
  • 14. 1. Start with the consumer at the core. 2. Think personalization.
  • 15. 1. Start with the consumer at the core. 2. Think personalization. 3. Respect privacy.
  • 16. 1. Start with the consumer at the core. 2. Think personalization. 3. Respect privacy. 4. Be courageous and creative!