Mobile socializing has taken the world by storm thanks to a profusion of new game-based apps, services and local guides that reinforce engagement with reputation points and titles. Hear Alexa and Nita discuss ways to utilize "checking in" behaviors and localization to drive loyalty and sales.

1. I came, I saw, I racked up points iCitizen 2010: Go with the Flow, Embracing the Real-Time Web

2. Makes discovering good things as easy as looking in a bakery window.

3. Taps into human desires to collect, compete and share expertise.

4. Over 40,000 foods have been spotted since we launched in January

5. Businesses can identify & reward loyal customers, creating real incentives.

6. And businesses can reach customers where & when it matters.

7. Thank you! http://www.foodspotting.com Available in the iTunes store (free!) Follow @ladylexy and @foodspotting