Student-Bay Pitch Deck

1. Student-Bay
We are Amazon for the student community

2. Traction
Oyedola O (SU President at QMUL)
“A great idea and something that the student
community will be receptive too”
Sara T (Masters student at QMUL)
“Hurry up and create this! I’ve got tons of things
to upload”
Carolina M (VP of Education at QMUL)
“ A really exciting concept, something that
students need.”
Average number of acquisitions a month:
48

3. Problem
Graduating students leave university with items they no longer need
but are difficult to dispose of.
Current students need to buy expensive course materials to complete
their study.
These two student groups cannot communicate with one
another effectively, this results in a waste of their collective
resources.

4. Solution
Student-Bay has built an online e-commerce platform
exclusively for students.
Students can effectively communicate and complete
mutually beneficial transactions on one easy to use
platform.

5. Product
Homepage Product Page
MessengerComplete transaction

6. Key Selling Point
Students can use the messenger and meet-up functions
to complete transactions quickly and with cash.
This is suitable for the student lifestyle as students
often need course materials very quickly and prefer to
be paid immediately.

7. Revenue Model
Year 1
Revenue per student: £1.30
Year 2
Revenue per student: £3.42
12101.2
40035
1st Year
Banner Adverts Subscription
73786.7
208545
2nd Year
Banner Adverts Subscription

8. Marketing Strategy
3 pronged approach
• Type 1- Word of mouth
• Type 2- Traditional forms of advertising and marketing
• Type 3 – Online marketing and social media
“84% of Millennials WOM impressions are as a result of
offline conversations”

9. Team
• Reshmi Kashyap – Taken Student-Bay from the idea stage to
the Minimum Viable Product stage. Created connections
with the Student Union and societies of major London
institutions.
• Mansze Yeung – She has increased Student-Bay’s twitter
presence to over 600 and as a current student within LSE can
use connections to further spread awareness.

10. Costs
£0
£40,000
£20,000
£75,000
£10,000
£3,000
£15,000
Costs 1st Year
Marketing Budget Product Development Staff Salaries Office Space Equipment Contingency
Costs: £165,000
Students: 40,000

11. Competition
E-Commerce Paid Service E-Commerce Free Services
Retail Shops
Amazon Gumtree
Sell Student Stuff.com
John Smith’s Student Store

12. “Be Part of A Helpful Student Community”
www.student-bay.com