The Changing Asian Domain Landscape – Are new TLDs making a dent in the industry? Edmon Chung, CEO of the DotAsia Organisation will start the session by sharing some of the opportunities and threats for the new new gTLD’s and how Micro, Small and Medium Enterprises (MSME) can use the new gTLD’s to their advantage. Next the discussion will move into a panel discussion with some of the new gTLD’s sharing their experiences so far. They will be sharing some of their success stories and how they are planning to more forward in the near future. Moderator Edmon Chung CEO DotAsia Organization

1. The Changing Asian Domain Landscape –
Are New TLDs Making a Dent in the Industry?
2014.12.12 | Mumbai | HostingCon
Edmon Chung
Important Note: This document was prepared
for a private audience. Copyrights for images
included in the presentation have not been
obtained from the right owners. If you are a
right owner and wish for the images not to
continue to be included, please contact me via
email: edmon@dot.asia

2. .Future…

5. Jon Postel: 1943-1998

6. More
than
just a
name.

7. What’s in a Domain Name?
Direct Navigation Tool/Command
Brand / Vanity Value
Domain Investment Value
SEO (Search Engine Optimization) Value

8. Domain Investment Value
Main website / domain
Other domains:
i.e. Long Tail

9. Growing .Asia Presence
• 2009: 13 Million
• 2011: 66 Million
• 2012: 85.8 Million
• 2013: 140 Million
• 2014: 332 Million entries indexed at Google
332 Million “.asia” entries indexed at Google

10. Location, Location, Location...

11. Namespace = Cloudspace

13. Geographical Distribution of Applicants
• North America 911 47.2%  68%
• Europe 675 35%  15%
• Asia Pacific 303 15.7%  15%
• Latin America 24 1.2%  1%
• Africa 17 0.9%  1%

14. New gTLD Applications from Asia
• Greater China
(HK + CN + TW)
– 80+ Applications
• Japan:
– 0 Japanese TLDs
• India
– 21 Applications
• Korea (only 5):
• Taiwan (only 4):
JP
71
HK
42
AU
41CN
41
AE
36
IN
21
Others
51

15. Top 10 .Asia Countries / Territories
(by New Creates in 2013/14)
0
10000
20000
30000
40000
50000
60000
70000
80000
Japan China US Australia India singapore Indonesia Malaysia Germany Hong
Kong
Korea Viet Nam
2014 62554 10390 4666 3971 3813 1515 1510 1482 1108 1022 591 545
2013 77241 45145 6216 8488 6135 2698 1615 1664 1853 1906 5203 3918

16. Asia Market Integration
ASEAN Economic Community
Single Market & Non-Tariff Barriers by 2015

17. Internet Penetration
Source: Statista 2014

18. Asia @ ~30%; India @~17%
Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI

19. 8,000,000 SMEs
Only 400,000
have a website

21. Businesses Use Local Language

22. Internationalized Domain Names (IDN)

23. Users Search in Their Native Language

25. Sources: US Census Bureau, CNNIC, Tencent, Facebook

26. .Asia Trusted By Asian Banks

28. Asia Occupies ~40% of Global B2C
eCommerce Sales
Sources: US Census Bureau, ITU, CIA. Data represent
active mobile subscriptions.
Asians More Willing to Spend Online
URL Shorteners with .Asia
dest.asia/1crVi7j
cna.asia/1m5EAuX
scty.asia/fXqB86
jdp.asia/XcncuR

30. New gTLD Registrations

32. Asian Marketing Effectiveness Festival
selects AME.asia domain

34. KapilDev.Asia | ShibaniKashyup.Asia

36. DOMAINX (PLACEHOLDER)

40. IoNMag.asia

41. Internet of Things
fridge.john.asia
tv.john.asia
oven.john.asia
sink.john.asia
Internet of Names

42. Active Secondary Market (2014)
• #4 Among TLDs in Secondary Market Sales
Volume By Extension:
1. com 99,407
2. de 13,297
3. net 13,011
4. asia 10,241
5. org 7,791
6. co.uk 5,704
7. com.au 3,857
8. info 3,385
9. eu 3,162
10.mobi 2,288
11.tv 1,561

44. Top 10 Most Sought After TLDs:
• .app 13
• .home 11
• .inc 11
• .art 10
• .blog 9
• .book 9
• .llc 9
• .shop 9
• .movie 8
• .music 8

46. DotAsia as a not-for-profit organisation with a mandate
to promote Internet development and adoption in Asia.

48. Every .Asia Domain
Contributes to Internet
Development in Asia

50. NetMission.Asia

53. AsianFilmAwards.Asia
• The Asian Oscars

54. Asia Pacific Regional Internet
Governance Forum (APrIGF)
• 2010: Hong Kong | 2011: Singapore
• 2012: Tokyo | 2013: Seoul
• 2014: New Delhi – August 3-6
• 2014: Macau

55. YIGF.Asia

56. 1954

57. 2004

59. .Future… not just about volume…

60. Strategic Domain Value

61. Identities that Connect with People

62. Every .Asia
Domain
Contributes to
Internet
Development in
Asia
love.from.asia
Edmon Chung
<edmon@registry.asia>

63. Panel Discussion
Edmon Chung, DotAsia Oragnisation
Sid Ohri, .desi
Sandeep Ramchandani, Radix
Jeffrey Sass, .club
Anand Vora, Donuts

64. Experience Sharing from
New gTLD Launches
What the main challenges have been?
How has the registry overcome these challenges?

65. Value Proposition of New gTLDs
Which markets / groups are most likely to accept
new gTLDs and Why? How companies can
benefit from using a new gTLD domain name?

66. The Changing Landscape of the
Domain Industry
What the industry would be like
10 years from now?

67. Measurements of Success
How do you wish your TLD be like
10 years from now? What would be considered
success? How would you measure it?

68. Q&A