What after the hosting and the website is sold? How to make the customers sticky? What other products and solutions can be provided to your customers? How to increase your margins? I will be addressing these concerns and suggest ideas on how you would be able to earn more and more often from your customer base. By Santosh GannavarapuCo-Founder & Head - SMB, Sokrati

1. Online Advertising
Earn More, Earn Often
Santosh Gannavarapu

2. We have come a long way
2
It is because of your amazing efforts
5 Million domains in 2015

3. But we have a long way to go
3
Each will need a website.
51 Million SMEs
Only 400K Websites
Just like they need a phone.

4. Internet users are only growing
4
350 Million Internet Users in India
2nd Largest Internet Population in World
+14% Year on Year Growth,
we are adding 34M every year

5. 5
2014
2015
2016
India is adding a new Australia
every year in terms of Internet Population

6. But Something is Wrong
6

7. 7
enable an SME to buy a domain
You, after a lot of convincing about the potential

8. 8
You also created an amazing Website

9. 9
Its even on their Business Card

10. 10
But when it is time to renew
Please call us later

11. 11
Hmm …
Opportunity
Online Audience
Huge
Many & Growing
Low
=
=
=
Sale or Renewal
of Website

12. 12
Hmm …
Opportunity
Online Audience
Huge
Many & Growing
Low
=
=
=
Sale or Renewal
of Website
Something doesn't add up

13. 13
Why is a phone so indispensable?

14. Did you know?
14
4.1 Billion
5.2 Billion

15. 15
Phone is “complete”.
Is the entire eco-system and hence
indispensable

16. 16
Unfortunately
For 80% SMEs website is a cost.
And without any benefit, it is up for axing.

17. 17
Is there not enough potential?
75% of SMEs rate marketing as biggest
challenge
Businesses online make 49% more
revenues
Largest base of affinity and loyalty

18. They will be your customers for life
If you show them value
High=
Sale or Renewal
of Website

19. About

20. One Marketing Platform
Traditional Channels
EMAIL SMS
Repeat Channels
Online Presence
12%
Google Spends IN
7%
Facebook Spends IN
*IAMAI data as of 2012-13
*
*

21. Launching a Website
21
Is Only a First Step
To an Amazing Journey

22. Lets Make Websites
22
The salesman of the year!

23. 23
Lemme show you today
How can make ring

24. An SME Story
24

25. Lets together make a million more
stories

26. Make Website a Business Enabler
Enhance
Reach
Drive
Business
Display
Results

27. 5 Step Mantra to SME Success
After the website is launched
Build their presence online
Run Ad Campaigns
Drive leads from website
Build Customer Loyalty
Show them the value of website
Renewals & client referrals will flow in
Step 1
Step 2
Step 3
Step 4
Step 5

28. 28
Get Them Published
MapsGoogle+FacebookPinterestLocal Listings Twitter
Step 1. Build Their Presence Online

29. 29
SEO means Getting Indexed
MapsGoogle+FacebookPinterestLocal Listings Twitter
It Builds Brand
It is not just good website structure
93% online experiences begin on search
engine

30. Going online can do lot more
Ask for Job Postings: Very easy to recruit online
Publishing address changes
Announcing expansion plans: franchises, new outlets

31. Going online can do lot more
Ask for Job Postings: Very easy to recruit online
Publishing address changes
Announcing expansion plans: franchises, new outlets
They only need to be reminded that all this is possible.

32. 32
Step 2. Trigger Discovery Via Ads
Advertise
Global Reach
Highly Targeted
Immediate
Top Placement
Cheaper than Traditional Ads
ROI is at least 2x

33. 33
Step 3. Drive Leads from Website
Phone Calls Online CouponsEmail Inquiries
With the Traffic Being Driven
Capture The Conversions
Deliver Phone Calls via
Virtual Numbers
Fill their inbox
with inquiries
Increase in-store
Foot Falls

34. 34
Step 4. Build their Customer Loyalty
Email SMS
For Existing Customers
Increase
Customer Loyalty
Announce
Promotions
Stay in Touch

35. 35
Step5. Show them the value
+91-9000880035 +91-9000880035 +91-9000880035

36. 36
All this is possible with a single click

37. Make their website indispensable
Enhance
Reach
Drive
Business
Display
Results

38. 38
₹12 Lakhs p.a.
For Every 50 Clients
88%2 hours p.m.
per Client
And Earn More, Earn Often
For Minimal Effort Earn More, Earn Often Increase Renewals

39. Santosh Gannavarapu
santosh@sokrati.com
Lets Talk More
Booth: S4